Can you trust what you see online? Navigating AI and misinformation

Published: 27/10/2025

Artificial intelligence (AI) is transforming how information is created and shared. From realistic videos to entirely fabricated news stories, it's now possible to produce convincing digital content in minutes. While these technologies can be used creatively and positively, they're also being misused to mislead, manipulate, or influence audiences.

Deepfakes (AI-generated videos or images that appear real) are one of the clearest examples. They have been used to spread false claims, imitate public figures, or create harmful material.

AI tools can also generate persuasive text, fake academic articles, or social media posts that sound credible but contain misinformation. As these tools become more sophisticated, the line between real and fake content is increasingly difficult to see.

This matters because misleading content can quickly shape opinions, damage reputations, and even influence behaviour. Extremist or radical groups may also use AI-generated media to spread divisive or harmful narratives. Recognising and questioning what you see online is an important part of staying safe.

Practical steps to help you stay alert

• Check the source. Ask yourself who created the content and why. Reliable news and academic sources will usually provide clear sources and references.
• Verify before you share. Search for the same story or imagery on trusted sites. A quick fact check can help prevent false information from spreading further.
• Watch for emotional triggers. Content designed to provoke anger or fear is the most likely to be misleading in some way.
• Be cautious with AI tools. They can generate plausible but inaccurate text or images, so always review outputs critically.

Staying curious, questioning sources, and thinking critically are the best ways to navigate today’s AI driven online world.

Find more guidance around using AI on StudentHub.