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Storytelling in business - Online

Storytelling in business (Sudha Kheterpal) Mx
  • Level(s) of study: Short course
  • Study mode(s): Distance learning
  • Starting: 9 September 2020
  • Course duration: Wednesday 10 am - 1 pm

Storytelling in business is a powerful communication tool that can help persuade, influence and motivate.

Stories matter; they engage more than data and facts alone and have the power to connect an audience emotionally, driving behaviour and getting people to act.

Aimed at professionals from all industries, this three-hour online workshop is designed to help you understand how stories work within a business context.


Tutor profile: Sudha Kheterpal is a world-renowned pop musician and performer.

The heartbeat of UK electronic band Faithless, she’s enjoyed huge global success and can be seen playing as the percussionist with artists such as The Spice Girls, Faithless and Dido.

For over 28 years, Sudha performed in front of hundreds and thousands and headlined at the Glastonbury Festival, Madison Square Gardens NYC and Wembley Arena.

She actively draws upon techniques from her performance experience in her coaching, tools that she has acquired whilst performing in front of hundreds and thousands under huge amounts of pressure.

She’s a two times TED X speaker, sought-after international speaker and has delivered workshops and consultancy for companies including Virgin, Barclays, the European Commission and the Department for UK Trade and Investment.

Check out Sudha’s TED X talk in Mumbai.

Any questions?

Contact the short course team:

Email: creativeshortcourses@ntu.ac.uk

Telephone: +44 (0)115 848 2813

What you'll study

This is an interactive session, mixing the theory with practical exercises to capture the attention of your audience.

The workshop covers:

  • The importance of audience and objective
  • Why stories matter
  • How to structure a powerful story
  • Narrative techniques
  • Choosing the right story
  • The ability to adapt in any given situation
  • Delivering your story with confidence.

How to apply

You can book your place via the NTU online store:

9 September 2020

Please read our notes on the University's commitment to delivering the educational services advertised.

You can book your place via the NTU online store:

9 September 2020

Please read our notes on the University's commitment to delivering the educational services advertised.

Fees and funding

Special discounted rate:

Usual fee: £75 + VAT

Book with a 50% discount: £37.50 + VAT

Special discounted rate:

Usual fee: £75 + VAT

Book with a 50% discount: £37.50 + VAT

Still need help?

+44 (0)115 941 8418