MA

Luxury Fashion Brand Management

  • Level(s) of study: Postgraduate taught
  • Study mode(s): Full-time / Part-time (day)
  • Location: City Campus
  • Starting: September 2018
  • Course duration: 1 / 2 year(s)
  • Entry requirements: More information

This exciting and innovative course will equip you with the strategic, creative and commercial skills required by the global fashion industry. It will develop and strengthen your core skills and knowledge in specialist areas, including new concepts and strategies for luxury fashion brand management.

Our MA Luxury Fashion Brand Management sits in a suite with the following courses:

You learn alongside students from these other MA courses, and have the option to transfer MA titles if your specialism changes.

Key features

  • Study on a full-time or part-time basis.
  • Gain knowledge and understanding of how the different areas of the fashion industry work together, and choose your specialist focus.
  • Select from a range of possible outputs to reflect career aspirations or to support a business start-up.
  • Go on study trips to international fashion capitals.
  • Benefit from industry speakers such as international brand managers and fashion specialists.
  • Work individually and as a team in a challenging, creative and multicultural environment within the School of Art & Design.
  • Prepare for further postgraduate study such as Mphil or PhD.
  • Gain a globally recognised academic qualification in conjunction with personal and professional development for employability and entrepreneurship.

What you'll study

  • Modules

    Fashion Marketing (160 or 180 credit points)

    Phase One

    The course commences with a four week induction period during which you will be introduced to the Fashion Management, Marketing and Communications (FMMC)  framework of postgraduate courses, and the wider School and University.

    The induction period will provide you with an understanding of the nature of studying at masters level, the range of resources available to you to support your learning, and  the key masters FMMC staff.

    You will take part in a short project with the cohort during the induction, which will provide you with insight of the core research and study skills required on the course. Importantly, this is an opportunity to get to know your fellow students, the environment in which you will study, and the teaching team.

    Phase Two

    During the next 15 weeks, the curriculum will introduce you to the core subjects of marketing, management, branding, and communications. You'll study key industry sectors, such as fashion and textiles, and the operational activities of fashion organisations, including roles and responsibilities, process and practice. This period will provide a platform of knowledge enabling you to appreciate the complexity and essential inter relatedness of the fashion industry.

    The curriculum delivered during this period will help you to develop and apply core research skills, gain professional communication skills, and to acquire IT proficiency using Adobe InDesign. Business, marketing, and fashion theory will be addressed in relation to each industry sector. The acquisition of specialist academic and industry vocabulary will be supported during the teaching sessions, and through English Language classes. Key employability skills are embedded throughout the teaching and learning for this module, by examining real life industry challenges.

    Your first assignment requires you to demonstrate that you can apply your research skills, knowledge of the fashion industry, and communication skills to a complex industry problem.

    Phase Three

    The core aim of the curriculum is to provide a breadth and depth of specialist knowledge in the four FMMC subject areas of marketing, management, branding, and communications, and to continue to advance your research skills.  This knowledge and understanding will form the basis from which you can identify your MA title (Fashion Communications, Fashion Marketing, International Fashion Management, or Luxury Fashion Brand Management).  You'll also be taught, and apply, advanced reserach methodologies.

    You'll undertake a team industry project within one of the for main subject areas (marketing, management, branding, communications), which is designed to assess your knowledge of your chosen subject area. You will negotiate with your team a specialist area of research for the project, and individually author a chapter of the team report. As part of this assignment, each team will give a presentation of their report including their research design, findings, and recommendations.

    You'll also write an individual research Project Proposal of 5 - 6,000 words, which will include a substantial review of literature within your chosen subject area. Your Project Proposal will allow you to create, through enquiry and research, a credible and feasible project plan which is essential at the initial stages of a research or business project. All students will be supervised for their Project Proposal assignment in teams with a specialist tutor.

    If you opt to complete this module as 160 credit points, you'll also undertake the 20 credit point module Advanced Art and Design Research which will provide you with enhanced research skills and insight into further postgraduate study.

    In early Spring you will have the option to undertake an optional international study trip. The purpose of this study visit is to gain personal insight into the fashion industry. This might include visits to an international industry trade show, fashion organisation, fashion exhibitions, and events, and to experience a different business and cultural environment. Students who are unable to attend will be provided with a similar experience in the UK.

    Phase Four

    The final months of the course combine theoretical, creative and practical subjects, to prepare you to move into senior strategic roles within the fashion industry. There will be a significant emphasis on advanced understanding of luxury fashion markets, and how luxury brands operate and interact with global customers.

    Through the further development of research and analytical skills, you will acquire a fully integrated knowledge of luxury fashion brand management.

    You will undertake a substantial research project or thesis in your chosen field. You will receive supervision from a subject specialist. Specialist lectures will provide wider subject knowledge and industry contextualisation, and a series of workshops will develop you as a professional. You will be further supported with personal and pastoral tutorials. If relevant, you will continue to receive tutorials with an English language tutor to help develop specific aspects of your writing during the final stages of your project.

    Your final project will be an in-depth piece of original research with a theoretical, practical or applied use. You will be expected to research and evaluate an area of fashion marketing in detail, and then present a professional and creative output relevant to the subject matter and target audience. The final output could take a variety of forms, a report, a business plan, a range proposal, marketing strategy, a research paper, or dissertation. How you communicate the output may also take different forms and can be agreed by you and your supervisor.

    Advanced Art and Design Research (20 credit points)

    This module will support your reflection on your research and practice through discursive lectures and coursework assignments. In these, you will contribute accounts of your postgraduate research enquiry, its antecedents in your practice and academic study, as well as your understanding of the role your practice can play in it.

    After an initial diagnosis phase, where you’ll outline your perspectives on research, you’ll be introduced to an overview of the philosophical assumptions that underlie research across disciplines. You’ll also identify where these feature in your experience of education and practice.

    You’ll be introduced to the literature on practice based research that has grown out of PhD activity in Art, Design and Performance, in which you will discover the direction you want your work to take. The module then identifies a range of practice based approaches that are found across disciplines from education to archaeology, and laboratory science.

    The second phase of the module brings these insights to be applied to your practice, so that it can be an element in a research design that will contribute to knowledge. This process includes a reflective audit of the research dimensions of your practice, to identify elements of it that could be part of a research design. The outcome of this audit will help you to build a prospective view of the design of potential research processes that include your practice, as well as appropriate modes of analysis and reporting.

    At the end of the module you will write up your responses to the discursive lectures, supplementing them with appropriate visual material (no more than 3,000 words).

Course specification

View the full course specification
Please note that course specifications may be subject to change

How you’re taught

Teaching and learning experiences will include:

  • lectures;
  • seminars;
  • workshops;
  • individual and group tutorials;
  • peer group activities;
  • presentations;
  • directed and self-directed learning;
  • access to NTU's online workspace;
  • team working;
  • personal development planning; and
  • work-based learning.

Assessment

Assessment is 100% by coursework and involves:

  • presentations (individual and team);
  • Project Proposal; and
  • individual project.

Careers and employability

This course will prepare you for senior management roles across the fashion industry, in areas such as:

  • fashion management;
  • product development;
  • brand management;
  • luxury brand management;
  • marketing;
  • buying;
  • merchandising;
  • manufacturing;
  • retail;
  • consultancy;
  • sourcing;
  • logistics;
  • branding;
  • ethics and sustainability;
  • communications and PR;
  • styling; and
  • fashion journalism.

The skills and knowledge you'll learn through this course will be transferable to roles within other industries.

The option to study an Advanced Art and Design Research module will give you the ideal preparation for further postgraduate study, including PhD courses, if you wish to teach or become a researcher.

Professional practice

You'll have the opportunity to undertake self-negotiated placements or internships, learn entrepreneurship skills through business development courses (such as The Hive's HeadStart programme), and attend events held by industry experts and organisations.

We'll help you to develop your skills in self-promotion, team working, presenting and communication. You'll also have the opportunity to undertake case studies which will help your understanding of how businesses work.

You'll be invited to attend and be involved in conferences and symposia. Recently this has included the International Foundation of Fashion Technology Institutes (IFFTI) Polimoda Conference in Florence to deliver papers and performances relating to fashion theory and practice.

Study visits to exhibitions have recently included:

  • Alexander McQueen's Savage Beauty (Victoria & Albert Museum, London);
  • Madame Gres (Mode Museum, Antwerp);
  • Happy Birthday Dear Academie! (Mode Museum, Antwerp); and
  • Dries Van Noten's Inspirations (Mode Museum, Antwerp).

Our annual trip to Antwerp and Paris has also included entry to the international trade show Première Visionwhich includes Indigo and Yarntex. Students have also attended an optional visit to Copenhagen Fashion Week.

You will have the opportunity to have your work selected for a Fashion Management, Marketing and Communication exhibition, held at the end of the course.

YouFirst – working with our Employability Team

Our friendly, experienced careers consultants will work closely with you at every stage of your career planning, providing personal support and advice you won't find in a book or on the internet. You can benefit from this at any time during your studies and up to three years after completing your course.

Get inspired

Take a look at a recent zine produced by our graduating Masters students to get a flavour of the innovation and creativity that goes on within the School of Art & Design.

Entry requirements

What are we looking for?

  • 2.2 honours degree.
  • Applicants with non-standard entry qualifications and / or relevant work experience will be considered on an individual basis.

Other requirements:

Getting in touch

If you need any more help or information, please email our Admissions Team or call on +44 (0)115 848 4200.

What are we looking for?

  • 2.2 honours degree.
  • Applicants with non-standard entry qualifications and / or relevant work experience will be considered on an individual basis.

Other requirements:

If you hold international qualifications, take a look at the alternative qualifications we accept for this course.

English language requirements

If English isn't your first language, you need to show us that your language skills are strong enough for intensive academic study. You can check our language requirements and list of accepted English language tests. Your British Council office can tell you where you can take an International English Language Testing System (IELTS) test locally. Applicants who have taken a higher degree at a UK university don't usually have to meet this requirement.

Pre-masters courses

Are you an international student whose qualifications don't meet the entry requirements? You can do a pre-masters course at Nottingham Trent International College (NTIC). The college is on our City Campus and NTIC students can use all of the University's facilities.

Next steps

Please also take a look at our International students page and our application guide for international students, which are full of advice and information about the University.

If you need any more help or information, please contact our International team or call on +44 (0)115 848 4200. Alternatively, you can get in touch with our staff at the International Development Office, who are always happy to help. Or speak to one of our official NTU representatives for your country.

How to apply

Ready to join us? Then apply as soon as you can. Just click the Apply button at the top of the page and follow the instructions for applying.

Application deadline

You can apply for this course throughout the year, but we'd recommend that applications should be received by the end of July for entry in September.

Writing your application

Be honest, thorough and persuasive in your application. Remember, we can only make a decision based on what you tell us. Make sure you include as much information as possible, including uploading evidence of results already achieve, as well as a personal statement.

Keeping up to date

After you've applied, we'll be sending you important emails throughout the application process - so check your emails regularly, including your junk mail folder.

You can get more information and advice about applying to NTU in our postgraduates' guide. Here you'll find advice about how to write a good personal statement and much more.

Getting in touch

If you need any more help or information, please email our Admissions Team or call on +44 (0)115 848 4200.

Please read our notes on the University's commitment to delivering the educational services advertised.

Ready to join us? Then apply as soon as you can. Just click the Apply button at the top of the page and follow the instructions for applying.

Application deadline

You can apply for this course throughout the year, but we'd recommend that applications should be received by the end of July for entry in September.

Make sure you take into account the time required to apply for a visa (if applicable) before applying.

Writing your application

Be honest, thorough and persuasive in your application. Remember, we can only make a decision based on what you tell us. Make sure you include as much information as possible, including uploading evidence of results already achieve, as well as a personal statement.

Keeping up to date

After you've applied, we'll be sending you important emails throughout the application process - so check your emails regularly, including your junk mail folder.

You can get more information and advice about applying to NTU in our postgraduates' guide. Here you'll find advice about how to write a good personal statement and much more.

Next steps

Please also take a look at our International students page and our application guide for international students, which are full of advice and information about the University.

If you need any more help or information, please contact our International team or call on +44 (0)115 848 4200. Alternatively, you can get in touch with our staff at the International Development Office, who are always happy to help. Or speak to one of our official NTU representatives for your country.

Please read our notes on the University's commitment to delivering the educational services advertised.

Fees and funding

Preparing for the financial side of student life is important, but there's no need to feel anxious and confused about it. We hope that our fees and funding pages will answer all your questions.

Postgraduate loans

The government introduced a new postgraduate loans scheme for the 2016/17 academic year for Masters degrees. The loan will be a contribution towards the costs of study and it will be at the student's discretion to use the loan towards fees, maintenance costs or other costs.

Scholarships

We are offering a number of scholarships for Masters study.

Getting in touch

For more advice and guidance, you can contact our Student Financial Support Service.

Tel: +44 (0)115 848 2494

Preparing for the financial side of student life is important, but there's no need to feel anxious and confused about it. We hope that our fees and funding pages will answer all your questions.

You might be able to get a scholarship to help fund your studies. We award scholarships to those international students who can demonstrate excellent achievement, passion and dedication to their studies.

Please take a look at our International students page for information about fees, scholarships for international students, visas and much more.

Getting in touch

For more advice and guidance, you can contact our Student Financial Support Service.

Tel: +44 (0)115 848 2494

Still need help?

+44 (0)115 941 8418