MA

MA Fashion Marketing

  • Level(s) of study: Postgraduate taught
  • Study mode(s): Full-time / Part-time (day)
  • Location: City Campus
  • Starting: September 2019
  • Course duration: 1 / 2 year(s)
  • Entry requirements: More information

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As the third industrial revolution gathers pace, the practice of fashion marketing and the roles associated with the sector are rapidly evolving. Our MA Fashion Marketing course examines new and emerging marketing methods and processes, and established practice from an international perspective.

You’ll gain insight into the commercial and creative world of marketing through the lens of fashion insiders and specialist academic staff. The curriculum focuses on strategic marketing concepts for digital and physical fashion arenas, and includes strategic and critical marketing, consumer behaviour and phycology, international culture and marketing environments, competition strategies, semiotic analysis, business intelligence, performance measurement, and marketing ethics.

Your knowledge and understanding of the subject will be enhanced by advanced marketing research and analytical skills, and fashion marketing theory.

Our MA Fashion Marketing sits in a suite with the following courses:

You learn alongside students from these other MA courses, and have the option to transfer MA titles if your specialism changes.

Key features

  • Gain knowledge and understanding of new and established marketing practice across different areas of the fashion industry, and choose your specialist focus
  • Combine marketing practices and theoretical related studies
  • Select from a range of possible outputs to reflect your individual career aspirations or to support a business start-up
  • Benefit from industry speakers such as senior marketing executives from leading fashion brands
  • Attend workshops to enhance your research skills, acquire relevant software skills like Adobe InDesign, and gain support for your personal career planning.
  • Work individually and as a team in a challenging, creative and multicultural environment within the School of Art & Design
  • Gain a globally recognised academic qualification in conjunction with personal and professional development for employability and entrepreneurship.
  • Go on study trips to international fashion capitals like Paris, Copenhagen, Antwerp and New York
  • Prepare for further postgraduate study, such as PhD.
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Welcome to postgraduate study at NTU’s School of Art & Design
Find out how studying a masters degree at NTU’s School of Art & Design can enhance your creative career.

What you'll study

  • Modules

    Fashion Marketing
    (180 credit points)

    You’ll start with a three-week induction period, during which you’ll be introduced to the Fashion Management, Marketing and Communication (FMMC) framework of postgraduate courses. This induction will give you an understanding of the nature of studying at Masters level, the range of resources available to you to support your learning, and an introduction to the staff who’ll be teaching you.


    You’ll take part in a short project that will give you an insight into the core research and study skills required on the course. Importantly, this is an opportunity to get to know your fellow students and the environment you’ll be studying in.


    The next part of the course will introduce you to the core subjects of marketing, management, branding, and communications. This period of study will provide you with a platform of knowledge enabling you to appreciate the complexity and essential interrelatedness of the fashion industry. During the first phase of the course, you’ll also attend sessions in your chosen subject area to provide a framework of understanding, from which you’ll continue to build your specialist field of skills and knowledge. Your assignments for this part of the course will be focused on your chosen subject pathway.


    In the second phase, you’ll continue to build your understanding of the fashion industry and advance your research skills and theoretical knowledge. You’ll write a project proposal for an individual research study in your area of specialism, undertake a team project, and give a verbal presentation. These assignments will develop your team working, research, negotiation, communication, presentation and time-management skills.

    Through further development of your analytical skills, you’ll gain a fully integrated knowledge of your specialist area of FMMC, associated contexts, and relative professions.  

    In the final phase of the course you’ll produce a research methodology and literature review that forms an important part of your personal project, which you’ll hand in at the end of the course. This will provide you with an opportunity to apply your research and analytical skills, together with the specialist knowledge you’ve acquired about the industry. Your project will be in written format, and you’ll also give an individual verbal presentation.

How you’re taught

Teaching and learning experiences will include:

  • lectures
  • seminars
  • workshops
  • individual and group tutorials
  • peer group activities
  • presentations
  • directed and self-directed learning
  • access to NTU's online workspace
  • team working
  • personal development planning
  • work-based learning

Assessment

Assessment is 100% by coursework and involves:

  • case studies
  • an industry report
  • presentations (both individual and team)
  • a project proposal
  • an individual research project

Careers and employability

This course will prepare you for senior management roles across the fashion industry, in areas such as:

  • fashion marketing management
  • fashion brand management
  • consumer and market intelligence
  • retail management
  • fashion buying
  • marketing consultancy
  • marketing ethics and sustainability
  • public relations
  • fashion journalism
  • entrepreneurial business concepts

The skills and knowledge you'll learn through this course will be transferable to roles within other industries.

Connections with industry

You’ll have the opportunity to undertake self-negotiated placements or internships, learn entrepreneurship skills through business development courses (such as The Hive’s HeadStart programme), and attend events held by industry experts and organisations.

We’ll help you to develop your skills in self-promotion, team-working, presenting and communication. You’ll also have the opportunity to undertake case studies, which will help your understanding of how businesses work.

You’ll be encouraged to attend and be involved in conferences and symposia to share your work. Recently, this has included the IFFTI (International Foundation of Fashion Technology Institutes) to deliver papers and performances relating to fashion theory and practice.

You’ll have the opportunity to have your work selected for a Fashion Management, Marketing and Communication exhibition, held at the end of the course.

Study trips

Study visits will inspire and inform your projects. Recent visits to exhibitions in London have included:

  • Balenciaga: Shaping Fashion at the Victoria & Albert Museum
  • The Fashion World of Jean Paul Gaultier at the Barbican
  • ARTIST TEXTILES Picasso to Warhol at the Fashion and Textile Museum

An optional annual trip to Antwerp and Paris has included:

  • Paris Première Vision, (incorporating Indigo and Yarntex), matériO
  • Li Edelkoort’s Trend Union studio, Paris
  • a walking tour of the luxury fashion district of Paris
  • hidden fashion retail treasures of Antwerp
  • Olivier Theyskens at the Fashion Institute of Technology Antwerp

Our students during the most recent study trip to Paris and Antwerp.

YouFirst – working with our Employability Team

Our friendly, experienced careers consultants will work closely with you at every stage of your career planning, providing personal support and advice you won't find in a book or on the internet. You can benefit from this at any time during your studies and up to three years after completing your course.

Get inspired

Take a look at a recent zine produced by our graduating Masters students to get a flavour of the innovation and creativity that goes on within the School of Art & Design.

Entry requirements

What are we looking for?

  • 2.2 honours degree.
  • Applicants with non-standard entry qualifications and / or relevant work experience will be considered on an individual basis.

Other requirements:

You are asked to use your Personal Statement to illustrate your knowledge and perspective on an aspect of the fashion industry.

This should be related to the course and could include product development, supply chain, marketing, forecasting, consumer behaviour or the financial aspects of fashion as well as many other topics.

Getting in touch

If you need any more help or information, please email our Admissions Team or call on +44 (0)115 848 4200.

What are we looking for?

  • 2.2 honours degree.
  • Applicants with non-standard entry qualifications and / or relevant work experience will be considered on an individual basis.

Other requirements:

  • IELTS 6.5 (with a minimum of 5.5 in each skill); and
  • You are asked to use your Personal Statement to illustrate your knowledge and perspective on an aspect of the fashion industry. This should be related to the course and could include product development, supply chain, marketing, forecasting, consumer behaviour or the financial aspects of fashion as well as many other topics.

If you hold international qualifications, take a look at the alternative qualifications we accept for this course.

English language requirements

If English isn't your first language, you need to show us that your language skills are strong enough for intensive academic study. You can check our language requirements and list of accepted English language tests. Your British Council office can tell you where you can take an International English Language Testing System (IELTS) test locally. Applicants who have taken a higher degree at a UK university don't usually have to meet this requirement.

Pre-masters courses

Are you an international student whose qualifications don't meet the entry requirements? You can do a pre-masters course at Nottingham Trent International College (NTIC). The college is on our City Campus and NTIC students can use all of the University's facilities.

Next steps

Please also take a look at our International students page and our application guide for international students, which are full of advice and information about the University.

If you need any more help or information, please contact our International team or call on +44 (0)115 848 4200. Alternatively, you can get in touch with our staff at the International Development Office, who are always happy to help. Or speak to one of our official NTU representatives for your country.

How to apply

Ready to join us? Then apply as soon as you can. Just click the Apply button at the top of the page and follow the instructions for applying.

Application deadline

You can apply for this course throughout the year, but we'd recommend that applications should be received by the end of July for entry in September.

Writing your application

Be honest, thorough and persuasive in your application. Remember, we can only make a decision based on what you tell us. Make sure you include as much information as possible, including uploading evidence of results already achieve, as well as a personal statement.

Keeping up to date

After you've applied, we'll be sending you important emails throughout the application process - so check your emails regularly, including your junk mail folder.

You can get more information and advice about applying to NTU in our postgraduates' guide. Here you'll find advice about how to write a good personal statement and much more.

Getting in touch

If you need any more help or information, please email our Admissions Team or call on +44 (0)115 848 4200.

Please read our notes on the University's commitment to delivering the educational services advertised.

Ready to join us? Then apply as soon as you can. Just click the Apply button at the top of the page and follow the instructions for applying.

Application deadline

You can apply for this course throughout the year, but we'd recommend that applications should be received by the end of July for entry in September.

Make sure you take into account the time required to apply for a visa (if applicable) before applying.

Writing your application

Be honest, thorough and persuasive in your application. Remember, we can only make a decision based on what you tell us. Make sure you include as much information as possible, including uploading evidence of results already achieve, as well as a personal statement.

Keeping up to date

After you've applied, we'll be sending you important emails throughout the application process - so check your emails regularly, including your junk mail folder.

You can get more information and advice about applying to NTU in our postgraduates' guide. Here you'll find advice about how to write a good personal statement and much more.

Next steps

Please also take a look at our International students page and our application guide for international students, which are full of advice and information about the University.

If you need any more help or information, please contact our International team or call on +44 (0)115 848 4200. Alternatively, you can get in touch with our staff at the International Development Office, who are always happy to help. Or speak to one of our official NTU representatives for your country.

Please read our notes on the University's commitment to delivering the educational services advertised.

Fees and funding

CourseHome / EU
full-time
Home / EU
part-time
MA International Fashion Management£9,500£4,750
MA Fashion Marketing£9,500£4,750
MA Fashion Communications£9,500£4,750
MA Luxury Fashion Brand Management£9,500£4,750
MA Culture, Style and Fashion£8,000£4,000

* Fee amounts are per year and will increase each year in line with inflation, capped at no more than 5%.

Alumni Loyalty Scheme - 25% fee discount

We're happy to be able to offer a 25% fee discount to most current NTU students and recent NTU graduates.
See if you're eligible.

Getting in touch

For more advice and guidance, you can contact our Student Financial Support Service on
+44 (0)115 848 2494.

Find out more about our terms and conditions of study for this course.

Postgraduate loans

The government introduced a new postgraduate loans scheme for the 2016/17 academic year for Masters degrees. The loan will be a contribution towards the costs of study and it will be at the student's discretion to use the loan towards fees, maintenance costs or other costs.

Scholarships

We are offering a number of scholarships for Masters study.

CourseInternational
full-time
International
part-time
MA International Fashion Management£13,250£7,250
MA Fashion Marketing£13,250£7,250
MA Fashion Communications£13,250£7,250
MA Luxury Fashion Brand Management£13,250£7,250
MA Culture, Style and Fashion£13,250£7,250

* Fee amounts are per year and will increase each year in line with inflation, capped at no more than 5%.

Alumni Loyalty Scheme - 25% fee discount

We're happy to be able to offer a 25% fee discount to most current NTU students and recent NTU graduates.
See if you're eligible.

International scholarships

You might be able to get a scholarship to help fund your studies. We award scholarships to international students who can demonstrate excellent achievement, passion and dedication to their studies.

Please take a look at our International students page for information about fees, scholarships for international students, visas and much more.

Getting in touch

For more advice and guidance, you can contact our Student Financial Support Service.

Tel: +44 (0)115 848 2494

Still need help?

+44 (0)115 941 8418