BA (Hons)

Fashion Marketing and Branding

  • UCAS code(s): WN25
  • Level(s) of study: Undergraduate
  • Study mode(s): Full-time
  • Location: City site
  • Starting: September 2017
  • Course duration: 3 year(s)
  • Entry requirements: More information

This course focuses on marketing and brand strategy in the dynamic fashion and lifestyle industry. You will explore how brands become distinctive and competitive, and you’ll discover how they identify their unique selling points (USPs) to position themselves in the market. You will then look at how brands communicate with consumers through strategic delivery (who, when and how) and creative visual communication (advertising, PR, social media).

This course is ideal if you want a career in the global fashion industry, working in a business position rather than a design role. You’ll need to be a strategic thinker, but also be able to demonstrate a creative flair. You will gain a solid grounding in marketing and branding theory, and you’ll have the opportunity to put this into practice. We’ll teach you how to use software like Adobe InDesign and Photoshop, so you can develop your creative ideas to communicate with and influence consumers.

NTU is ranked in the top five best fashion schools in the UK, and 14th in the world. (The Business of Fashion’s Global Fashion School Ranking 2015)

Key features

  • 100% of students are in employment or further study within six months of graduating. (DLHE Survey 2014-15)
  • 96% of students are satisfied with this course. (National Student Survey, 2016)
  • Work on live briefs set by our industry contacts such as Topman, Boots No7, Lacoste, and Dior.
  • Complete an optional ten-week work experience placement in Year Two.
  • Attend talks by guest speakers and industry experts such as Veronica Hendry from trend forecasting agency WGSN, and Siemon Scamell-Katz, an expert in shopper behaviour.
  • Learn how to use software like Adobe InDesign and Photoshop.
  • Enter high-profile competitions with major brands, professional bodies and industry leaders.
  • Join the NTU Fashion Society, set up and run by current Fashion Marketing and Branding students.
  • Go on optional study trips to international fashion capitals such as New York, Milan, Paris, and Tokyo.
  • Visit companies, exhibitions and trade fairs in the UK and Europe to learn about industry practice.
  • Apply for international exchanges to places like the Fashion Institute of Technology in New York.
  • Choose your final year project and tailor it to your own career aspirations.
  • Exhibit your work in your final year at our Degree Show in Nottingham and at Graduate Fashion
    Week, London.

What you'll study

  • Year One

    Year One is all about building and developing subject knowledge, as well as broadening and enhancing your existing skill sets.

    Visual and Cultural Influences (40 credit points)
    You will learn about fashion and the trends in our society that influence what, where and how things are sold.

    You’ll look at how interconnected media such as music, film and photography inform fashion.

    You will also examine the role of key signifiers such as colour, fonts and typography in branding, with a focus on semantics and semiotic analysis.

    Principles of Fashion Marketing and Branding (80 credit points)
    You will explore the global market, looking at the cultural and social trends that influence the fashion industry. You’ll identify business opportunities through market research and trend forecasting to determine brand success. You will create influential marketing proposals and strategies that will enable you to identify strategic marketing and brand management tools.

    You’ll also learn how brands make themselves more distinctive in order to stand out from the crowd, as well as the role of digital marketing and the integration of social media strategy.

  • Year Two

    These two year-long modules run side by side.

    Marketing Strategy and Communication (60 credit points)
    You will explore brand and marketing strategy and work on exciting, real-life briefs set by visiting industry experts.

    You’ll cover the different methods of marketing communication, and the use of marketing media and language to appeal to different target audiences.

    You’ll also look at different channels of communication – from traditional (print media and TV) to digital marketing and social media, and how these influence brand decision-making.

    Brand Environment (60 credit points)
    There are two parts to this module.

    The first part – Fashion Business Solutions – is compulsory. You will simulate industry practice by completing a fashion marketing and branding challenge. Your emphasis will be on innovation and developing new skills in creativity and idea generation. Students recently completed a live new product development project with No7 cosmetics.

    The second part is an independent project where you can choose from two options. Option one is a ten-week work experience placement, which will allow you to experience the concepts of fashion marketing and branding. Option two is Fashionmap, which links to NTU’s unique digital fashion trend archive. You will complete an observational research project, tracking and mapping fashion trends. You’ll look at styling, why people are wearing what they’re wearing, why certain subcultures are developing, and what’s influencing what people are wearing.

  • Final year

    Strategic and Creative Solutions (120 credit points)
    You will work on a personal self-devised project where you create a brief in an area of interest (usually something relevant to your future career). This doesn’t necessarily have to be an academic report – you could set up new businesses, create a website, or work in event or exhibition management. The module is totally flexible so you can tailor it to your strengths and interests.

Course specification

View the full course specification
Please note that course specifications may be subject to change

Visit companies, exhibitions and trade fairs to learn about industry practice

How you’re taught

Teaching and learning experiences will include:

  • lectures;
  • seminars;
  • tutorials;
  • workshops;
  • teamwork;
  • peer and self-evaluation;
  • live projects;
  • presentations; and
  • study visits.

Assessment

Assessment is 100% through coursework and attendance. You will be assessed holistically at the end of each module and
awarded a grade. You will receive feedback throughout.

Depending on the module, you may be assessed through:

  • a portfolio of design work;
  • presentations;
  • visual essays;
  • seminars;
  • lecture quizzes; and
  • a final year project.

Your final degree mark will be based 100% on your final year work.

Trips and study visits

This course has an international perspective that is reinforced by optional visits to major fashion capitals.

In Year One, this includes a five-day optional study trip to New York, with a visit Manhattan’s Fashion Institute of Technology (FIT). In Year Two, you’ll get to visit some of Europe’s major fashion capitals such as Paris, Rome and Milan.

In your final year, you could visit an international fashion city such as Tokyo.

Exchange opportunities

The School of Art & Design have an exchange agreement with the Fashion Institute of Technology in New York, which our Fashion Marketing and Branding students can apply to take part in. Recently one of our students has spent time studying at the Royal Melbourne Institute of Technology (RMIT) in Australia.

The University is also part of the Erasmus programme and has agreements with a number of partner institutions throughout Europe. If you're thinking about studying part of your degree abroad, Erasmus is a great way of experiencing a new culture, meeting new people, learning a new language and gaining a study experience which will enhance your CV.

Degree Show

You will exhibit your work as part of our Degree Show. This event includes all final-year students across NTU's Art and Design courses, and is a great platform for you to showcase your work to members of the creative industries.

You will also have the opportunity to be selected to exhibit your work to industry at Graduate Fashion Week in London, the world's leading event for fashion graduates.

Work on live briefs set by our industry contacts.

Careers and employability

This course has excellent employability, with 100% of students going on to employment or further study within six months of graduating. (DLHE survey 2014-15)

Employers value the well-rounded graduates from this course. You will be able to create effective marketing strategies as well as visually communicate those strategies. You’ll be flexible and adaptable to the changing needs of the industry. You will have many of the creative and academic skills that are welcomed by the fashion industry.

Recent graduate destinations include:

  • Accent Clothing, PR and marketing assistant;
  • Adidas, brand communication specialist;
  • ASOS, homepage assistant (menswear);
  • BBC, media planner;
  • Cantor Hindson Associates, account executive;
  • Claire’s Accessories, content marketing assistant;
  • Firetrap, marketing executive;
  • Forty49, social media assistant;
  • Flannels, ecomms assistant;
  • Gap 360, marketing coordinator;
  • Grazia magazine, media planner;
  • Harrods, assistant project manager;
  • Immediate PR, junior account executive;
  • Jigsaw UK, brand marketing assistant;
  • L’Oréal, new media developer;
  • Michael Kors, marketing assistant;
  • Oasis, marketing assistant;
  • Oomph Agency, account manager;
  • Paul Smith, PR assistant;
  • Prism Communications, digital marketing executive;
  • Pulse Group, graduate trainee account executive;
  • Ralawise, international marketing coordinator;
  • Sassoon, PR and marketing coordinator; and
  • Unidays, social media officer.

YouFirst – working with our Employability Team

Our friendly, experienced careers consultants will work closely with you at every stage of your career planning, providing personal support and advice you won't find in a book or on the internet. You can benefit from this at any time during your studies and up to three years after completing your course.

Links with industry

The course is committed to offering you experiences that will enhance your understanding of the industry. Live projects and opportunities to visit companies and trade fairs are an important part of this, and together with support from course staff and NTU’s Employability Team, they will prepare you well for employment.

Students have recently completed live projects with:

  • Boots No7;
  • Dior;
  • Eurojersey;
  • Nottingham City Council;
  • Lacoste; and
  • Topman.

You’ll get to attend talks by guest speakers and industry experts. Recently, this has included:

  • Veronica Hendry from trend forecasting agency WGSN;
  • Siemon Scamell-Katz, an expert in shopper behaviour;
  • Joanna Fletcher-Lee from marketing company Fletcher & Lee; and
  • Katherine Rhodes from market research company Qualitative Street.

David Nieper Scholarship

For a number of years our students have been given the opportunity to compete for a scholarship from fashion house David Nieper.

Recently the company has offered three scholarships of £1,000 to winning students from our Fashion Design, Fashion Knitwear Design, Fashion Communication and Promotion, and Fashion Marketing and Branding courses. The overall winner was awarded an additional £2,000.

Work placement and internship opportunities

You will have the opportunity to complete a work placement in the second half of Year Two. You will be responsible for securing your placement, but you will receive help, advice and support from course tutors and the University’s Employability Team.

The course has an established network of industry partners that it works with, and new placement opportunities become available each year. Our Fashion Marketing and Branding students have recently gained work experience with companies such as:

  • ASOS;
  • Paul Smith;
  • The Woolmark Company;
  • Nicole Farhi;
  • Christian Dior Parfums;
  • Gossard;
  • Design Forum;
  • Topshop;
  • Look magazine;
  • Claire’s Accessories; and
  • Tommy Hilfiger.

100% of students are in employment or further study within six months of graduating. (DLHE Survey 2014-15)

Entry requirements

What are we looking for?

  • A-levels - BBB; or
  • BTEC Extended Diploma - DDM; or
  • an Art and Design Foundation Diploma plus one A-level or equivalent; or
  • 120 UCAS Tariff points from three A-levels  or equivalent qualifications; and
  • GCSEs - English and Maths or Science grade C.

The UCAS Tariff

The UCAS Tariff has changed for 2017 entry. In the new tariff, the numbers awarded to qualifications are very different. So, whereas previously a B at A-level was worth 100 points, in the new tariff it is now 40 points. Sound confusing? Don’t worry. We’ve created this calculator to help you work it out.

What are we looking for?

  • A-levels - BBB; or
  • BTEC Extended Diploma - DDM; or
  • an Art and Design Foundation Diploma plus one A-level or equivalent; or
  • 120 UCAS Tariff points from three A-levels  or equivalent qualifications; and
  • GCSEs - English and Maths or Science grade C.

The UCAS Tariff

The UCAS Tariff has changed for 2017 entry. In the new tariff, the numbers awarded to qualifications are very different. So, whereas previously a B at A-level was worth 100 points, in the new tariff it is now 40 points. Sound confusing? Don’t worry. We’ve created this calculator to help you work it out.

If you hold international qualifications, take a look at the alternative qualifications we accept for this course.

Are you an international student whose qualifications don't meet the entry requirements? You can prepare for this course at Nottingham Trent International College (NTIC). The college is on our City site and NTIC can use all of the University's facilities.

English language requirements

If English isn't your first language, you need to show us that your language skills are strong enough for intensive academic study. You'll find our language requirements and list of accepted English language tests here. Your British Council office can tell you where you can take an International English Language Testing System (IELTS) test locally.

Next steps

Please also take a look at our International students page and our application guide for international students which are full of advice and information about to the University.

If you need any more help or information, please email our Admissions Team or call on +44 (0)115 848 4200. Alternatively, you can get in touch with our staff at the International Development Office, who are always happy to help. Or speak to one of our official NTU representatives in your country.

How to apply

Application for this course is through the UCAS application form.

Ready to join us? Then apply as soon as you can. Just click the Apply button at the top of the page and follow the instructions for applying. Make sure you check the entry requirements above carefully before you do.

Selection for this course takes place through UCAS application form.

Application deadline

This course starts in September and applications should be submitted by the UCAS deadline, 15 January.

Applications received after this date will only be considered if places are still available, after all applications received by the deadline have been assessed.

Writing your application and personal statement

Be honest, thorough and persuasive in your application. Remember, we can only make a decision based on what you tell us. So include all of your qualifications and grades, including resits or predicted grades,

Your personal statement is a really important part of your application. It's your chance to convince us why we should offer you a place! You've got 4,000 characters to impress us. Make sure you use them to show how your skills and qualities are relevant to the course(s) you're applying for. For more hints and tips, take a look at our page on how to write a good personal statement.

Keeping up to date

After you've applied, we'll be sending you important emails throughout the application process - so check your emails regularly, including your junk mail folder.

You can get more information and advice about applying to NTU on our Your Application page.

Getting in touch

If you need any more help or information, please email our Admissions Team or call on +44 (0)115 848 4200.

Please read our notes on the University's commitment to delivering the educational services advertised.

Application for this course is through the UCAS application form.

Ready to join us? Then apply as soon as you can. Just click the Apply button at the top of the page and follow the instructions for applying. Make sure you check the international entry requirements above carefully before you do.

Selection for this course takes place through UCAS application form.

Application deadline

This course starts in September and applications should be submitted by the UCAS deadline, 15 January.

Applications received after this date will only be considered if places are still available, after all applications received by the deadline have been assessed.

Mature students

We welcome applications from mature students (over the age of 21) for this course. We will assess applicants of this nature on an individual basis.

If you are a mature student, you will still need to apply to us by UCAS form, but you don't necessarily need to meet our minimum entry requirements. You must, however, have a portfolio to present at interview.

Writing your application and personal statement

Be honest, thorough and persuasive in your application. Remember, we can only make a decision based on what you tell us. So include all of your qualifications and grades, including resits or predicted grades,

Your personal statement is a really important part of your application. It's your chance to convince us why we should offer you a place! You've got 4,000 characters to impress us. Make sure you use them to show how your skills and qualities are relevant to the course(s) you're applying for. For more hints and tips, take a look at our page on how to write a good personal statement.

Keeping up to date

After you've applied, we'll be sending you important emails throughout the application process - so check your emails regularly, including your junk mail folder.

You can get more information and advice about applying to NTU on our Your Application page. Good luck with your application!

Please also take a look at our International students page and our application guide for international students which are full of advice and information about to the University.

If you need any more help or information, please email our Admissions Team or call on +44 (0)115 848 4200. Alternatively, you can get in touch with our staff at the International Development Office, who are always happy to help. Or speak to one of our official NTU representatives in your country.

Please read our notes on the University's commitment to delivering the educational services advertised.

Further information on how to apply

Need help with your application?
For admissions related enquiries please contact us:
Telephone: +44 (0)115 848 4200

Fees and funding

Preparing for the financial side of student life is important, but there's no need to feel anxious and confused about it. We hope that our fees and funding pages will answer all your questions.

Getting in touch

For more advice and guidance, you can contact our Student Financial Support Service.

Tel: +44 (0)115 848 2494

What's included in the course fees?

The annual fee for our undergraduate degree courses includes a number of items. In
addition to expert tuition and access to our first class workshop and IT resources,
you'll receive:

  • mandatory field trips, exhibitions and events required as part of your core studies;
  • £100 print/materials credit for each year of your course (maximum three years) for use
    within Bonington art shop, College workshops and College print facilities;
  • materials for induction workshops and activities within the workshops / laboratories;
  • Protective Personal Equipment (PPE) as required;
  • professional body course accreditation (where applicable);
  • infrastructure costs for final year Degree Shows within Nottingham (where applicable); and
  • £20 pre-paid printing allowance within NTU print shops and library photocopiers.

You are expected to purchase your own books, standard drawing and writing equipment and consumables.

Where optional overseas visits are offered, you will need to meet the cost of these.

While we aim to keep any extra study costs to a minimum, please see our page on additional costs and optional extras to find out about any additional expenses you may incur on your course.

Preparing for the financial side of student life is important, but there’s no need to feel anxious and confused about it. We hope that our fees and funding pages will answer all your questions.

You might be able to get a scholarship to help fund your studies. We award scholarships to those international students who can demonstrate excellent achievement, passion and dedication to their studies.

Please take a look at our International students page for information about fees, scholarships for international students, visas and much more.

Getting in touch

For more advice and guidance, you can contact our Student Financial Support Service.

Tel: +44 (0)115 848 2494

What's included in the course fees?

The annual fee for our undergraduate degree courses includes a number of items. In
addition to expert tuition and access to our first class workshop and IT resources,
you'll receive:

  • mandatory field trips, exhibitions and events required as part of your core studies;
  • £100 print/materials credit for each year of your course (maximum three years) for use
    within Bonington art shop, College workshops and College print facilities;
  • materials for induction workshops and activities within the workshops / laboratories;
  • Protective Personal Equipment (PPE) as required;
  • professional body course accreditation (where applicable);
  • infrastructure costs for final year Degree Shows within Nottingham (where applicable); and
  • £20 pre-paid printing allowance within NTU print shops and library photocopiers.

You are expected to purchase your own books, standard drawing and writing equipment and consumables.

Where optional overseas visits are offered, you will need to meet the cost of these.

While we aim to keep any extra study costs to a minimum, please see our page on additional costs and optional extras to find out about any additional expenses you may incur on your course.

Still need help?

+44 (0)115 941 8418