BA (Hons)

Fashion Communication and Promotion

  • UCAS code(s): WN2M
  • Level(s) of study: Undergraduate
  • Study mode(s): Full-time
  • Location: City Campus
  • Starting: September 2018
  • Course duration: 3 year(s)
  • Entry requirements: More information

This creative course mixes design and theory, and focuses on the visual communication of brand, product and service in the global fashion industry; how the message and image of the fashion brand or product is best communicated to the consumer.

You’ll develop visual communication skills across a broad range of creative mixed media, including photography and styling, art direction and graphics, print and digital design, film and interactive, and 3D and retail design. You’ll learn to apply these to areas of the industry such as fashion media, branding, advertising, print, visual merchandising, retail environments, events and PR, and trend prediction and forecasting.

Combining your theoretical understanding of the relationships between design codes, brand narratives and communication, you’ll learn how to generate great ideas that stand up to be tested in a business context.

Although this is a creative course, you don’t need to have a background in art, design or fashion, or a creative portfolio.

Key features

  • Gain visual confidence – whether you’re working on a photo shoot or a website, you’ll get to create and curate.
  • Work on live projects and briefs with organisations from a range of market levels and sectors. This has recently included All Saints, Topshop, Stephen Jones Millinery, Unilever, and BMW.
  • Enter high-profile industry competitions like L’Oréal Brandstorm and All Walks Beyond the Catwalk’s Diversity NOW!
  • Benefit from the experience of guest speakers and industry experts such as John Lyle from John Lyle Brand Experience, Sally Denton from The Trend Boutique, and legendary fashion writer Colin McDowell.
  • Attend optional study trips to international fashion capitals such as New York, Paris, Berlin, and Tokyo.
  • Apply to take part in international exchanges to places like the Fashion Institute of Technology in New York.
  • Visit companies, exhibitions and trade fairs to learn about the international market.
  • Tailor your projects to the area of the industry you’re most interested in, and which supports your career ambitions.
  • 95% of graduates from this course are in employment or further study within six months of graduating. (DLHE Survey 2015/16)
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Get a glimpse of our Fashion Management, Marketing and Communication courses

What you'll study

  • Year One

    These two year-long modules run side by side.

    Fashion Landscapes (60 credit points)
    You’ll start to develop your visual awareness skills, and be introduced to a range of subjects and skills concerning the creative and fashion landscape.

    Through individual and group work you will conduct a brand visual analysis, present your findings, and create a brand zine. You will consider self-promotion through platforms like blogs and Instagram. You will also submit a digital portfolio of your work.

    Creative Connections (60 credit points)
    You will complete a city research project based on an optional trip to New York (or another city of your choice); a brand advertisement analysis; and the research, development, launch, and promotion of a new fragrance. You’ll identify an opportunity within the perfume sector in order to develop a completely new product. You will design the bottle, reach the consumer, create the narrative, and craft the advertising campaign. You’ll learn from experts, and representatives from industry will judge your work.

    You will also complete a reflective journal and submit a portfolio of work, which will include visual and written reports and consumer profiles.

  • Year Two

    These two year-long modules run side by side.

    Communication and Message (60 credit points)
    You will develop your knowledge in the communication of fashion and lifestyle in the global environment.

    You will look at trends in relation to a broader cultural context, and you’ll learn about the link between branding, advertising, PR and the visual message. You will work on a variety of briefs, including live projects.

    Promotion and Context (60 credit points)
    You will explore how fashion information is communicated to audiences in different contexts.

    You’ll also continue to develop your visual media skills in software and photography to support your visual presentation and design layout.

  • Final year

    Negotiated Projects (120 credit points)
    During this module you’ll work on individual and team negotiated projects. Your individual project will be self-devised, and you’ll choose your team project from a number of live projects on offer.

    In phase one you’ll start to negotiate your project ideas, and undertake a range of activities that will allow you to apply the skills and knowledge you’ve acquired during the course. For the live project you’ll select a project and a team, meet with your clients, and start contextual research and idea development.

    In phase two you will focus on the concept and execution of your projects. Your individual project will be supported with dedicated tutorials, lectures and seminars. During your live project you’ll have interaction and feedback from the client.

    You will exhibit your work as part of our Degree Show, and contribute to the PR, marketing, promotion and communication, and event management. You will showcase an online digital portfolio with your best work from the course, and selected creative visual outcomes from your final year.

Course specification

View the full course specification
Please note that course specifications may be subject to change

Develop visual communication skills across a broad range of creative mixed media,

How you’re taught

You will be taught through a variety of teaching and learning experiences which will include:

  • lectures
  • demonstrations
  • workshops
  • seminars
  • tutorials
  • team and individual work.

Assessment

Assessment for this course is 100% through coursework. You will be assessed at the end of each module and awarded
a grade. You will receive feedback throughout. Depending on the module, you may be assessed through:

  • illustrated reports
  • team project work
  • a reflective learning journal
  • presentations.

Your final degree mark will be based 100% on your final year work.

Trips and study visits

This course has an international perspective that is reinforced by optional visits to major fashion capitals.

In Year One, this includes an optional five-day study trip to New York, with a visit to Manhattan’s Fashion Institute of Technology (FIT).

In Year Two, you’ll get to visit events in some of Europe’s major fashion capitals such as Première Vision, Paris and Pitti Filati, Florence. In Year Three, you could visit an international fashion city such as Tokyo.

You’ll also get to visit companies, exhibitions and trade fairs to learn about the international market. Recent examples include Bread & Butter in Berlin, Boots headquarters, L’Oréal headquarters, and ANN INC.

Exchange opportunities

The School of Art & Design have an exchange agreement with the Fashion Institute of Technology in New York, which our Fashion Communication and Promotion students can apply to take part in. Recently one of our students has spent time studying at the Royal Melbourne Institute of Technology (RMIT) in Australia.

The University is also part of the Erasmus+ programme and has agreements with a number of partner institutions throughout Europe. If you're thinking about studying part of your degree abroad, Erasmus+ is a great way of experiencing a new culture, meeting new people, learning a new language and gaining a study experience which will enhance your CV.

Degree Show

You will exhibit your work as part of our Degree Show. This event includes all final-year students across NTU's Art and Design courses, and is a great platform for you to showcase your work to members of the creative industries.

You will also have the opportunity to be selected to exhibit your work to industry at Graduate Fashion Week in London, the world's leading event for fashion graduates.

Assessment methods

  • Year 1 coursework (100%).
  • Year 2 coursework (100%).
  • Year 3 coursework (100%).

Contact hours

A full-time student on average can expect to spend 1200 hours a year learning which will typically be broken down as follows:

  • Year 1 lectures/seminars/workshops (21%), independent study (79%).
  • Year 2 lectures/seminars/workshops (20%), independent study (80%).
  • Year 3 lectures/seminars/workshops (20%), independent study (80%).

Work on live projects and briefs with organisations from a range of market levels and sectors.

Careers and employability

Employability for this course is excellent, with 95% of students form this course going on to employment or further study within six months of graduating. (DLHE survey 2015/16)

Live projects, flexible work experience, visiting industry experts, competitions and careers guidance will all help to enhance your employability.

Graduate roles include web design, marketing, press and PR, fashion branding, and buying and merchandising. Recent graduate destinations include:

  • ACHICA, buying assistant
  • Abbott Mead Vickers BBDO, creative assistant
  • Alfred Dunhill, web designer
  • Arcadia, buyer
  • Atelier Mayar.com, PR and marketing coordinator
  • Bauer Media, marketing intern
  • Beauty Seen PR, press assistant
  • Boots, fashion brand consultant
  • L’Oréal, trade marketing intern, market research intern
  • Mary Portas, insight and strategy intern
  • Office Shoes, visual merchandising assistant
  • Ozwald Boateng, PR officer
  • Red Bull, international brand marketing
  • Sunday Telegraph, fashion coordinator
  • Splendid Communications, account executive
  • Stephen Jones Millinery, head of PR
  • The Universal Works, e-commerce assistant.

YouFirst – working with our Employability Team

Our friendly, experienced careers consultants will work closely with you at every stage of your career planning, providing personal support and advice you won't find in a book or on the Internet. You can benefit from this at any time during your studies and up to three years after completing your course.

Links with industry

There’s no work placement year on this course, so we bring the industry to you.

From Year One you’ll have the opportunity to work on live projects with real clients. Our students have recently worked with Paul Smith, Reiss, Unilever, L’Oréal, The Future Laboratory, All Saints, Stephen Jones Millinery, and the British Fashion Council.

Entering industry competitions will help you to gain experience and to network. Our students have been successful in the following competitions:

  • Graduate Fashion Week’s Boohoo.com Fashion Innovation Award
  • All Walks Beyond the Catwalk’s Diversity NOW! (magazine and journalism)
  • L’Oreal Brandstorm (product extension and promotion team project). This year, three of our students travelled to Paris to represent the UK in the world finals.
  • River Island Rocks (events management and marketing)
  • Elle Beauty Breakthrough Award (journalism and fashion commentary)
  • Company magazine’s #CompanyGrads fashion graduate takeover.

Work placement and internship opportunities

We actively encourage you to undertake work experience alongside your studies. Our Employability team is on hand to support you – through workshops, drop-in sessions and other activities – in applying for placement and professional practice opportunities.

Our Fashion Communication and Promotion students have recently completed work placements with:

  • Schön magazine
  • Nicole Farhi
  • Company magazine
  • Maverick Publicity
  • Heat magazine
  • ASOS
  • Bauer Media.

95% of BA (Hons) Fashion Communication and Promotion students are in employment or further study within six months of graduating. (DLHE Survey 2015/16)

Entry requirements

What are we looking for?

  • A-levels – BBB; or
  • BTEC Extended Diploma – DDM; or
  • an Art and Design Foundation Diploma plus one A-level or equivalent; or
  • 120 UCAS Tariff points from three A-levels or equivalent qualifications; and
  • GCSEs – English and Maths or Science grade C / 4.

Other requirements

The UCAS Tariff

In 2016 the UCAS Tariff changed. In the new tariff, the numbers awarded to qualifications are very different. So, whereas previously a B at A-level was worth 100 points, in the new tariff it is now 40 points. Sound confusing? Don’t worry. We’ve created this calculator to help you work it out.

What are we looking for?

  • A-levels – BBB; or
  • BTEC Extended Diploma – DDM; or
  • an Art and Design Foundation Diploma plus one A-level or equivalent; or
  • 120 UCAS Tariff points from three A-levels  or equivalent qualifications; and
  • GCSEs - English and Maths or Science grade C / 4.

Other requirements

The UCAS Tariff

In 2016 the UCAS Tariff changed. In the new tariff, the numbers awarded to qualifications are very different. So, whereas previously a B at A-level was worth 100 points, in the new tariff it is now 40 points. Sound confusing? Don’t worry. We’ve created this calculator to help you work it out.

If you hold international qualifications, take a look at the alternative qualifications we accept for this course.

Are you an international student whose qualifications don't meet the entry requirements? You can prepare for this course at Nottingham Trent International College (NTIC). The college is on our City Campus, and NTIC students can use all of the University's facilities.

English language requirements

If English isn't your first language, you need to show us that your language skills are strong enough for intensive academic study. You can check our language requirements and list of accepted English language tests. Your British Council office can tell you where you can take an International English Language Testing System (IELTS) test locally.

Next steps

Please also take a look at our International students page and our application guide for international students, which are full of advice and information about the University.

If you need any more help or information, please contact our International team or call on +44 (0)115 848 4200. Alternatively, you can get in touch with our staff at the International Development Office, who are always happy to help. Or speak to one of our official NTU representatives for your country.

How to apply

Application for this course is through the UCAS application form.

Ready to join us? Then apply as soon as you can. Just click the Apply button at the top of the page and follow the instructions for applying. Make sure you check the entry requirements above carefully before you do.

Selection for this course takes place through UCAS application form and, where invited, a video interview submission.

If you are asked to submit a video interview, this is your opportunity to showcase your creativity and passion for the course. For more information about the questions you shall be asked, what we look for during your video interview, and some useful tips for filming, download our BA (Hons) Fashion Communication and Promotion Video Interview advice.

Application deadline

This course starts in September and applications should be submitted by the UCAS deadline, 15 January.

Applications received after this date will only be considered if places are still available, after all applications received by the deadline have been assessed.

Writing your application and personal statement

Be honest, thorough and persuasive in your application. Remember, we can only make a decision based on what you tell us. So include all of your qualifications and grades, including resits or predicted grades,

Your personal statement is a really important part of your application. It's your chance to convince us why we should offer you a place! You've got 4,000 characters to impress us. Make sure you use them to show how your skills and qualities are relevant to the course(s) you're applying for.

For more hints and tips, take a look at our page on how to write a good personal statement.

Keeping up to date

After you've applied, we'll be sending you important emails throughout the application process – so check your emails regularly, including your junk mail folder.

You can get more information and advice about applying to NTU on our Your Application page.

Getting in touch

If you need any more help or information, please email our Admissions Team or call on +44 (0)115 848 4200.

Please read our notes on the University's commitment to delivering the educational services advertised.

Application for this course is through the UCAS application form.

Ready to join us? Then apply as soon as you can. Just click the Apply button at the top of the page and follow the instructions for applying. Make sure you check the international entry requirements above carefully before you do.

If you are asked to submit a video interview, this is your opportunity to showcase your creativity and passion for the course. For more information about the questions you shall be asked, what we look for during your video interview, and some useful tips for filming, download our BA (Hons) Fashion Communication and Promotion Video Interview advice.

Application deadline

This course starts in September and applications should be submitted by the UCAS deadline, 15 January.

Applications received after this date will only be considered if places are still available, after all applications received by the deadline have been assessed.

Mature students

We welcome applications from mature students (over the age of 21) for this course. We will assess applicants of this nature on an individual basis.

If you are a mature student, you will still need to apply to us by UCAS form, but you don't necessarily need to meet our minimum entry requirements. You must, however, have a portfolio to present at interview.

Writing your application and personal statement

Be honest, thorough and persuasive in your application. Remember, we can only make a decision based on what you tell us. So include all of your qualifications and grades, including resits or predicted grades,

Your personal statement is a really important part of your application. It's your chance to convince us why we should offer you a place! You've got 4,000 characters to impress us. Make sure you use them to show how your skills and qualities are relevant to the course(s) you're applying for.

For more hints and tips, take a look at our page on how to write a good personal statement.

Keeping up to date

After you've applied, we'll be sending you important emails throughout the application process – so check your emails regularly, including your junk mail folder.

Please also take a look at our International students page and our application guide for international students, which are full of advice and information about to the University.

If you need any more help or information, please contact our International team or call on +44 (0)115 848 4200. Alternatively, you can get in touch with our staff at the International Development Office, who are always happy to help. Or speak to one of our official NTU representatives for your country.

Please read our notes on the University's commitment to delivering the educational services advertised.

Further information on how to apply

Need help with your application?
For admissions related enquiries please contact us:
Telephone: +44 (0)115 848 4200

Fees and funding

Preparing for the financial side of student life is important, but there's no need to feel anxious and confused about it. We hope that our fees and funding pages will answer all your questions.

Getting in touch

For more advice and guidance, you can contact our Student Financial Support Service.

Tel: +44 (0)115 848 2494

What's included in the course fees?

The annual fee for our undergraduate degree courses includes a number of items. In
addition to expert tuition and access to our first class workshop and IT resources,
you'll receive:

  • mandatory field trips, exhibitions and events required as part of your core studies
  • receive £100 print and materials credit for each year of your course (for a maximum of three years) for use in the Bonington art shop and print facilities
  • materials for induction workshops and activities within the workshops / laboratories
  • Protective Personal Equipment (PPE) as required
  • professional body course accreditation (where applicable)
  • infrastructure costs for final year Degree Shows within Nottingham (where applicable)
  • £20 pre-paid printing allowance within NTU print shops and library photocopiers.

You are expected to purchase your own books, standard drawing and writing equipment and consumables.

Where optional overseas visits are offered, you will need to meet the cost of these.

While we aim to keep any extra study costs to a minimum, please see our page on additional costs and optional extras to find out about any additional expenses you may incur on your course.

Preparing for the financial side of student life is important, but there's no need to feel anxious and confused about it. We hope that our fees and funding pages will answer all your questions.

You might be able to get a scholarship to help fund your studies. We award scholarships to those international students who can demonstrate excellent achievement, passion, and dedication to their studies.

Please take a look at our International students page for information about fees, scholarships for international students, visas and much more.

Getting in touch

For more advice and guidance, you can contact our Student Financial Support Service.

Tel: +44 (0)115 848 2494

What's included in the course fees?

The annual fee for our undergraduate degree courses includes a number of items. In
addition to expert tuition and access to our first class workshop and IT resources,
you'll receive:

  • mandatory field trips, exhibitions and events required as part of your core studies
  • £100 print / materials credit for each year of your course (maximum three years) for use
    within Bonington art shop, College workshops and College print facilities
  • materials for induction workshops and activities within the workshops / laboratories
  • Protective Personal Equipment (PPE) as required
  • professional body course accreditation (where applicable)
  • infrastructure costs for final year Degree Shows within Nottingham (where applicable)
  • £20 pre-paid printing allowance within NTU print shops and library photocopiers.

You are expected to purchase your own books, standard drawing and writing equipment and consumables.

Where optional overseas visits are offered, you will need to meet the cost of these.

While we aim to keep any extra study costs to a minimum, please see our page on additional costs and optional extras to find out about any additional expenses you may incur on your course.

Still need help?

+44 (0)115 941 8418