BA (Hons)

Fashion Communication and Promotion

  • UCAS code(s): WN2M
  • Level(s) of study: Undergraduate
  • Study mode(s): Full-time
  • Location: City Campus
  • Starting: September 2019
  • Course duration: 3 year(s)
  • Entry requirements: More information

FIND US ON

This creative course mixes design and theory, focusing on the visual communication of brands, products and services across the global fashion and lifestyle industries.

Develop visual communication skills across a range of creative media, including photography and styling, art direction and graphics, print and digital design, film, interactive media, 3D and retail design.

Explore how brands communicate their key messages across promotional platforms such as branding, advertising, print, digital and social media, visual merchandising, retail environments, events and experimental marketing.

Combining your theoretical understanding of the relationships between design codes, brand narratives and visual communication, you’ll learn how to generate great ideas that stand up to be tested in a business context. Although this is a creative course, you don’t need to have a background in art, design or fashion, or have a creative portfolio.

Key features

  • We're delighted to be ranked 8th in the UK for Fashion & Textiles. (Complete University Guide 2019)
  • 96% of students from this course are in employment or further study within six months of graduating. (DLHE 2016/17)
  • Work on live projects with brands such as All Saints, Boots, BMW, Levi, Speedo, Topshop, Reiss and Unilever.
  • Enter industry competitions like L’Oréal Brandstorm and All Walks Beyond the Catwalk’s Diversity NOW! where our students have had great success.
  • Benefit from the experience of guest speakers and visiting industry experts.
  • Go on optional study trips to places like New York, Paris, Berlin, and Tokyo. Visit companies, exhibitions and trade fairs to learn about the international market.
  • Apply for an international exchange to places like the Fashion Institute of Technology in New York.
  • There is an opportunity to work on a student committee to plan, design and take part in events that promote your work including Zine fairs, degree shows and Graduate Fashion Week.
  • Learn to use software such as Adobe InDesign and Photoshop, so you can develop your creative ideas to communicate with consumers.
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Get a glimpse of our Fashion Management, Marketing and Communication courses

What you'll study

  • Year One

    These two year-long modules run side by side.

    Fashion Landscapes (60 credit points)

    Start to develop your visual awareness skills, and be introduced to a range of subjects and skills concerning the creative and fashion landscape. Through individual and group work you will conduct a brand visual analysis, present your findings, and create a brand zine. You will consider self-promotion through platforms like blogs and Instagram. You will also submit a digital portfolio of your work.

    Creative Connections (60 credit points)

    Complete a city research project based on an optional trip to New York (or another city of your choice); a brand advertisement analysis; and the research, development, launch and promotion of a new fragrance.Identify an opportunity within the perfume sector in order to develop a completely new product. You’ll design the bottle, reach the consumer, create the narrative, and craft the advertising campaign. Learn from experts, as representatives from industry judge your work.

    You will also complete a reflective journal and submit a portfolio of work, which will include visual and written reports and consumer profiles.

  • Year Two

    These two year-long modules run side by side.

    Communication and Message (60 credit points)

    Develop your knowledge in the communication of fashion and lifestyle in the global environment. You will look at trends in relation to a broader cultural context, and you’ll learn about the link between branding, advertising, PR, and the visual message. Work on a variety of briefs, including live projects.

    Promotion and Context (60 credit points)

    Explore how fashion information is communicated to audiences in different contexts. You’ll also continue to develop your visual media skills in software and photography to support your visual presentation and design layout.

  • Final year

    Negotiated Projects (120 credit points)

    During this module you’ll work on individual and team negotiated projects. Your individual project will be self-devised, and you’ll choose your team project from a number of live projects on offer.

    In phase one you’ll start to negotiate your project ideas, and undertake a range of activities that will allow you to apply the skills and knowledge you’ve acquired during the course. For the live project you’ll select a project and a team, meet your clients, and start contextual research and idea development.

    In phase two you’ll focus on the concept and execution of your projects. Your individual project will be supported with dedicated tutorials, lectures and seminars. During your live project you’ll have interaction and feedback from the client.

    Exhibit your work as part of our Degree Show, and contribute to the PR, marketing, promotion and communication, and event management. You’ll showcase an online digital portfolio with your best work from the course, and selected creative visual outcomes from your final year.

Course specification

View the full course specification
Please note that course specifications may be subject to change

How you’re taught

You will be taught through a variety of teaching and learning experiences which will include:

  • lectures
  • demonstrations
  • workshops
  • seminars
  • tutorials
  • team and individual work.

Assessment

Assessment for this course is 100% through coursework. You will be assessed at the end of each module and awarded a grade. You will receive feedback throughout. Depending on the module, you may be assessed through:

  • illustrated reports
  • creative outputs
  • team project work
  • a reflective journal
  • presentations.

Your final degree mark will be based 100% on your final year work.

Trips and study visits

Our Fashion Communication and Promotion students outside the famous Fashion Institute of Technology, New York

We provide you with opportunities to visit major fashion capitals to gain an international perspective. In Year One, this includes an optional five-day study trip to New York, with a visit to Manhattan’s Fashion Institute of Technology (FIT). In Year Two, you’ll get to visit events and trade fairs, such as Première Vision in Paris, Bread & Butter in Berlin, or Pitti Filati in Florence. In your final year, you may have the opportunity to visit an international fashion city, such as Tokyo.

You’ll also get the chance to visit companies to learn about the global market. Recent examples include the headquarters of Boots, L’Oréal, ANN INC in New York, and Jimmy Choo in Tokyo.

Exchange opportunities

The School of Art & Design have an exchange agreement with the Fashion Institute of Technology in New York, which our Fashion Communication and Promotion students can apply to take part in. Recently one of our students has spent time studying at the Royal Melbourne Institute of Technology (RMIT) in Australia.

The University is also part of the Erasmus+ programme and has agreements with a number of partner institutions throughout Europe. If you're thinking about studying part of your degree abroad, Erasmus+ is a great way of experiencing a new culture, meeting new people, learning a new language and gaining a study experience which will enhance your CV.

Degree Show

In your final year, you will exhibit your work as part of our Degree Show. This event includes all final year students across NTU’s art and design courses, and is a great platform for you to showcase your work to members of the creative industries.

Selected students will also have the opportunity to exhibit their work to industry at Graduate Fashion Week in London.

Assessment methods

  • Year 1 coursework (100%).
  • Year 2 coursework (100%).
  • Year 3 coursework (100%).

Contact hours

A full-time student on average can expect to spend 1200 hours a year learning which will typically be broken down as follows:

  • Year 1 lectures/seminars/workshops (21%), independent study (79%).
  • Year 2 lectures/seminars/workshops (20%), independent study (80%).
  • Year 3 lectures/seminars/workshops (20%), independent study (80%).

Careers and employability

Employability for this course is excellent, with 96% of students from this course going on to employment or further study within six months of graduating. (DLHE survey 2016/17)

Graduate roles include web design, marketing, press and PR, fashion branding, and buying and merchandising.

Recent graduate positions include:

  • Abbott Mead Vickers BBDO, creative assistant
  • ACHICA, buying assistant
  • Alfred Dunhill, web designer
  • Arcadia, buyer
  • Atelier Mayar.com, PR and marketing coordinator
  • Bauer Media, marketing intern
  • Beauty Seen PR, press assistant
  • Boots, fashion brand consultant
  • L’Oréal, trade marketing intern, market research intern
  • Office Shoes, visual merchandising assistant
  • Ozwald Boateng, PR officer
  • Red Bull, international brand marketing
  • Sunday Telegraph, fashion coordinator
  • Splendid Communications, account executive
  • Stephen Jones Millinery, head of PR
  • The Universal Works, e-commerce assistant.

YouFirst – working with our Employability Team

Studying a creative degree in a large university has many benefits, none more so than having access to a large employability team.

Our friendly, experienced careers consultants will work closely with you at every stage of your career planning, providing personal support and advice you won't find in a book or on the Internet. You can benefit from this at any time during your studies and up to three years after completing your course.

Links with industry

Fashion Communication and Promotion students from NTU compete in L'Oreal Brandstorm world finals, Paris

We bring industry to you through live projects, flexible work experience, visiting industry experts, competitions and careers guidance, all enhancing your employability. Former editor of British Vogue, Alexandra Shulman, recently visited NTU’s School of Art & Design to talk to students about her 25-year career at the magazine.

From Year One you’ll have the opportunity to work on live projects with real clients. Our students have recently worked with All Saints, Topshop, Stephen Jones Millinery, Unilever, BMW, Reiss, Levi Boots, and Speedo.

Entering industry competitions will help you to gain experience and to network. Our students have been successful in the following competitions:

  • Graduate Fashion Week’s Boohoo.com Fashion Innovation Award
  • All Walks Beyond the Catwalk’s Diversity NOW! (magazine and journalism)
  • L’Oreal Brandstorm (product extension and promotion team project). This year, three of our students travelled to Paris to represent the UK in the world finals.
  • River Island Rocks (events management and marketing)
  • Elle Beauty Breakthrough Award (journalism and fashion commentary)
  • Company magazine’s #CompanyGrads fashion graduate takeover.

Work placement and internship opportunities

We actively encourage you to undertake work experience alongside your studies. Our Employability team is on hand to support you – through workshops, drop-in sessions and other activities – in applying for placement and professional practice opportunities.

Our Fashion Communication and Promotion students have recently completed work placements with:

  • Schön magazine
  • Nicole Farhi
  • Company magazine
  • Maverick Publicity
  • Heat magazine
  • ASOS
  • Bauer Media.

We're delighted to be ranked 8th in the UK for Fashion & Textiles (Complete University Guide 2019)

Entry requirements

What are we looking for?

  • A-levels – BBB; or
  • BTEC Extended Diploma – DDM; or
  • an Art and Design Foundation Diploma plus one A-level or equivalent; or
  • 120 UCAS Tariff points from three A-levels or equivalent qualifications; and
  • GCSEs – English and Maths or Science grade C / 4.

What are we looking for?

  • A-levels – BBB; or
  • BTEC Extended Diploma – DDM; or
  • an Art and Design Foundation Diploma plus one A-level or equivalent; or
  • 120 UCAS Tariff points from three A-levels  or equivalent qualifications; and
  • GCSEs - English and Maths or Science grade C / 4.

English language requirements

If English isn't your first language, you need to show us that your language skills are strong enough for intensive academic study. You can check our language requirements and list of accepted English language tests. Your British Council office can tell you where you can take an International English Language Testing System (IELTS) test locally.

Next steps

Please also take a look at our International students page and our application guide for international students, which are full of advice and information about the University.

If you need any more help or information, please contact our International team or call on +44 (0)115 848 4200. Alternatively, you can get in touch with our staff at the International Development Office, who are always happy to help. Or speak to one of our official NTU representatives for your country.

How to apply

Apply through UCAS.

Keeping up to date

After you've applied, we'll be sending you important emails throughout the application process – so check your emails regularly, including your junk mail folder.

Please also take a look at our International students page and our application guide for international students, which are full of advice and information about to the University.

If you need any more help or information, please contact our International team or call on +44 (0)115 848 4200. Alternatively, you can get in touch with our staff at the International Development Office, who are always happy to help. Or speak to one of our official NTU representatives for your country.

Please read our notes on the University's commitment to delivering the educational services advertised.

Further information on how to apply

Need help with your application?
For admissions related enquiries please contact us:
Telephone: +44 (0)115 848 4200

Fees and funding

Preparing for the financial side of student life is important, but there's no need to feel anxious and confused about it. We hope that our fees and funding pages will answer all your questions.

Getting in touch

For more advice and guidance, you can contact our Student Financial Support Service.

Tel: +44 (0)115 848 2494

What's included in the course fees?

The annual fee for our undergraduate degree courses includes a number of items. In
addition to expert tuition and access to our first class workshop and IT resources,
you'll receive:

  • mandatory field trips, exhibitions and events required as part of your core studies
  • receive £100 print and materials credit for each year of your course (for a maximum of three years) for use in the Bonington art shop and print facilities
  • materials for induction workshops and activities within the workshops / laboratories
  • professional body course accreditation (where applicable)
  • infrastructure costs for final year Degree Shows within Nottingham (where applicable).

You are expected to purchase your own books, standard drawing and writing equipment and consumables.

Where optional overseas visits are offered, you will need to meet the cost of these.

While we aim to keep any extra study costs to a minimum, please see our page on additional costs and optional extras to find out about any additional expenses you may incur on your course.

Preparing for the financial side of student life is important, but there's no need to feel anxious and confused about it. We hope that our fees and funding pages will answer all your questions.

You might be able to get a scholarship to help fund your studies. We award scholarships to those international students who can demonstrate excellent achievement, passion, and dedication to their studies.

Please take a look at our International students page for information about fees, scholarships for international students, visas and much more.

Getting in touch

For more advice and guidance, you can contact our Student Financial Support Service.

Tel: +44 (0)115 848 2494

What's included in the course fees?

The annual fee for our undergraduate degree courses includes a number of items. In
addition to expert tuition and access to our first class workshop and IT resources,
you'll receive:

  • mandatory field trips, exhibitions and events required as part of your core studies
  • £100 print / materials credit for each year of your course (maximum three years) for use within Bonington art shop, College workshops and College print facilities
  • materials for induction workshops and activities within the workshops / laboratories
  • professional body course accreditation (where applicable)
  • infrastructure costs for final year Degree Shows within Nottingham (where applicable).

You are expected to purchase your own books, standard drawing and writing equipment and consumables.

Where optional overseas visits are offered, you will need to meet the cost of these.

While we aim to keep any extra study costs to a minimum, please see our page on additional costs and optional extras to find out about any additional expenses you may incur on your course.

Still need help?

+44 (0)115 941 8418