BA (Hons)

Fashion Marketing and Branding

Final year project 'Mint' by Molly Balzan-Muir
Top
5
In the UK for Fashion and textiles
in The Guardian University Guide 2019
  • UCAS code(s): WN25
  • Level(s) of study: Undergraduate
  • Study mode(s): Full-time
  • Location: City Campus
  • Starting: September 2019
  • Course duration: 3 year(s)
  • Entry requirements: More information

FIND US ON

This course focuses on marketing and brand strategy in the fashion and lifestyle industry. Explore how brands become distinctive and desirable, discovering how they identify their unique selling points to position themselves in the market. You’ll then look at how brands communicate with consumers through innovative ideas, strategic delivery and visual communication.

You’ll gain a solid grounding in marketing and branding theory, and you’ll have the opportunity to put this into practice. Learn to use software such as Adobe InDesign and Photoshop, so you can develop your creative ideas to communicate with and influence consumers.

This course is ideal if you want a career in the global fashion industry, working in a business position rather than a design role.You’ll need to be a strategic thinker, but also be able to demonstrate a creative flair.

You don’t need to have a background in art, design or fashion, or have a creative portfolio to apply for this course.

Key features

  • NTU has an outstanding reputation within the industry and is ranked 4th in the UK for Fashion and Textiles. (Guardian University League Tables 2019)
  • This course has an excellent employability rate, with 94% of students going on to employment or further study within six months of graduating (DLHE survey 2016/17).
  • We’re delighted that 96% of fashion marketing and branding students would recommend studying at NTU. (National Student Survey 2018).
  • Learn how to create effective marketing strategies as well as communicate those strategies to consumers.
  • Work on live projects with brands such as Topman, Boots No7, Lacoste and Dior.
  • Complete an optional nine-week work experience placement in Year Two, often leading to offers of employment.
  • Attend guest lectures from industry experts.
  • Learn skills in software like Adobe InDesign and Photoshop.
  • Enter high-profile competitions with major brands, professional bodies and industry leaders.
  • Go on optional study trips to international fashion capitals such as New York, Milan, Paris, and Tokyo.
  • Visit brand headquarters, exhibitions and trade fairs in the UK and Europe to learn about industry practice.
  • Apply for an international exchange to places like the Fashion Institute of Technology in New York.
  • Choose your final year project and tailor it to your own career aspirations.
  • Showcase your work at our Degree Show, Nottingham, with the chance to be selected for exhibiting at Graduate Fashion Week, London.
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Get a glimpse of our Fashion Management, Marketing and Communication courses

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What you'll study

  • Year One

    Year One is all about building and developing subject knowledge, as well as broadening and enhancing your existing skill sets.

    These two year-long modules run side by side.

    Visual and Cultural Influence (40 credit points)
    Learn about fashion and the trends in our society that influence what, where and how things are sold.

    You’ll look at how interconnected media such as music, film and photography inform fashion and lifestyle brands. You’ll also analyse the role of key signifiers such as colour, fonts and typography in branding, with a focus on semantics and semiotic analysis.

    Principles of Fashion Marketing and Branding (80 credit points)
    You’ll explore the global market, looking at the cultural and social trends that influence the fashion industry. You’ll be introduced to the fundamentals of marketing and identify business opportunities through market research and trend forecasting to determine brand success. Create sound marketing proposals and strategies that will enable you to identify influential strategic marketing and brand management tools. You’ll also learn how brands make themselves more distinctive in order to stand out from the crowd, as well as the role of digital marketing and the integration of social media strategy.

  • Year Two

    These two year-long modules run side by side.

    Marketing Strategy and Communication (60 credit points)
    Explore business, brand and marketing strategy and work on exciting, real-life briefs set by visiting industry experts. Cover the different methods of marketing communication, and the use of marketing media and language to appeal to different target audiences. You’ll also look at different channels of communication – from traditional (print media and TV) to digital marketing and social media – and how these influence brand decision-making and consumer buying behaviour.

    Brand Environment (60 credit points)
    There are two parts to this module.

    The first part – Fashion Business Solutions – is compulsory. You’ll simulate industry practice by completing a fashion marketing and branding challenge. Your emphasis will be on innovation and developing new skills in creativity and idea generation. Students recently completed a live new product development project with No7 cosmetics.

    The second part is an independent project where you can choose from two options. Option one is a nine-week work experience placement, which will allow you to apply your theory to real-life business situations and provide solutions whilst gaining first-hand experience of the roles and responsibilities within the fashion industry.

    Option two is Brand Development and Communication. This will introduce you to collaborative and interdisciplinary working. During this option, you’ll work with partners from different disciplines, such as design, to create strong strategic and creative brand marketing and promotion solutions to bring a product or service to market.

  • Final year

    Strategic and Creative Solutions (120 credit points)
    Work on a personal self-devised project where you create a brief in an area of interest, usually something relevant to your future career. This doesn’t necessarily have to be an academic report – you could set up new businesses, create a website, or work in event or exhibition management. The module is totally flexible so you can tailor it to your strengths and interests.

Course specification

View the full course specification
Please note that course specifications may be subject to change

Work on live projects with brands such as Topman, Boots No7, Lacoste and Dior

How you’re taught

Teaching and learning experiences will include:

  • lectures
  • seminars
  • tutorials
  • workshops
  • teamwork
  • peer and self-evaluation
  • live projects
  • presentations
  • study visits.

Assessment

Assessment is 100% through coursework and attendance. You will be assessed holistically at the end of each module and awarded a grade. You will receive feedback throughout.

Depending on the module, you may be assessed through:

  • presentations
  • team project work
  • marketing reports
  • visual essays
  • a final year project.

Your final degree mark will be based 100% on your final year work.

Trips and study visits

Fashion Marketing and Branding student visit to Toyko (image credit: Gabriella Ryan)

We provide you with opportunities to visit major fashion capitals to gain an international perspective. In Year One, this includes an optional study trip to New York, with a visit to Manhattan’s Fashion Institute of Technology (FIT).

In Year Two, you’ll get to visit some of Europe’s major fashion capitals such as Paris, Rome and Milan. In your final year, you could visit an international fashion city such as Tokyo.

Exchange opportunities

The School of Art & Design has an exchange agreement with the Fashion Institute of Technology in New York, which our Fashion Marketing and Branding students can apply to take part in.

The University is also part of the Erasmus+ programme and has agreements with a number of partner institutions throughout Europe. If you're thinking about studying part of your degree abroad, Erasmus+ is a great way of experiencing a new culture, meeting new people, learning a new language and gaining a study experience which will enhance your CV.

Degree Show

In your final year, you will exhibit your work as part of your Degree Show. This event includes all final year students across NTU’s art and design courses, and is a great platform for you to showcase your work to members of the creative industries.

Selected students will also have the opportunity to exhibit their work to industry at Graduate Fashion Week in London.

Assessment methods

  • Year 1 coursework (100%).
  • Year 2 coursework (100%).
  • Year 3 coursework (100%).

Contact hours

A full-time student on average can expect to spend 1200 hours a year learning which will typically be broken down as follows:

  • Year 1 lectures/seminars/workshops (28%), independent study (72%).
  • Year 2 lectures/seminars/workshops (21%), independent study (79%).
  • Year 3 lectures/seminars/workshops (20%), independent study (80%).

Careers and employability

This course has an excellent employability rate, with 94% of students going on to employment or further study within six months of graduating (DLHE survey 2016/17).

Employers value the well-rounded graduates from this course. You’ll have many of the creative and academic skills that are welcomed by the fashion industry; being able to create effective marketing strategies as well as visually communicate those strategies, being flexible and adaptable to the changing needs of the industry.

Graduates often go into fields such as brand management, digital marketing, media planning and PR. Recent graduate destinations and roles include:

  • Adidas, brand communication specialist
  • ASOS, homepage assistant (menswear)
  • BBC, media planner
  • Chanel, brand ambassador
  • Claire’s Accessories, content marketing assistant
  • Firetrap, marketing executive
  • Forty49, social media assistant
  • Flannels, e-commerce assistant
  • GAP Inc. trainee visual merchandiser
  • Grazia magazine, media planner
  • Harrods, assistant project manager
  • Jigsaw UK, brand marketing assistant
  • L’Oréal, new media developer
  • Michael Kors, marketing assistant
  • Marks & Spencer, press admin assistant
  • Oasis, marketing assistant
  • Paul Smith, PR assistant
  • Prism Communications, digital marketing executive
  • Unidays, social media officer
  • Vivienne Westwood, licensing assistant.

YouFirst - working with our Employability team

Studying a creative degree in a large university has many benefits, none more so than having access to a large employability team.

Our friendly, experienced careers consultants will work closely with you at every stage of your career planning, providing personal support and advice you won't find in a book or on the internet. You can benefit from this at any time during your studies, and for up to three years after completing your course.

Links with industry

Fashion Marketing and Branding students ahead their live project presentations at global brand, Boots

The course is committed to offering you experiences that will enhance your understanding of the industry. Live projects and opportunities to visit companies and trade fairs are an important part of this, and together with support from course staff and NTU’s Employability team, they will prepare you well for employment. Students have recently completed live projects with:

  • Boots No7
  • Dior
  • Next
  • Very
  • Lacoste
  • Topman.

Recent guest speakers have included;

  • Sean Pillot de Chenecey, a marketing consultant, ethnographic researcher and social / cultural expert
  • Hywel Davies, Director of Writers Bloc, journalist and fashion writer (Vogue, Wallpaper, Arena, Elle, Sleazenation, Nylon, Tank, The Guardian)
  • Dips Patel, Global Business Development, product and marketing director
  • LS:N Global, Consumer Insight, Innovations and Trend Forecasting agency.

Former editor of British Vogue, Alexandra Shulman, recently visited NTU’s School of Art & Design to talk to students about her 25-year career at the magazine.

Work placement and internship opportunities

You’ll have the opportunity to complete a nine-week work placement in the second half of Year Two. You’ll be responsible for securing your placement, but you’ll receive advice and support from course tutors and the University’s Employability team.

The course has an established network of industry partners that it works with, and new placement opportunities become available each year.

  • ASOS
  • Jimmy Choo
  • Whistles
  • Look magazine
  • Topshop
  • Christian Dior Parfums.

This course has an excellent employability rate, with 94% of students going on to employment or further study within six months of graduating (DLHE survey 2016/17).

Entry requirements

What are we looking for?

  • A-levels – BBB; or
  • BTEC Extended Diploma – DDM; or
  • an Art and Design Foundation Diploma plus one A-level or equivalent; or
  • 120 UCAS Tariff points from three A-levels  or equivalent qualifications; and
  • GCSEs – English and Maths or Science grade C / 4.

All applications welcome

We welcome applications from prospective students with a range of qualifications and experience, and all are assessed on an individual basis. Mature applicants who do not meet the standard entry criteria can still be considered providing they have relevant experience to compliment any qualifications.

What are we looking for?

  • A-levels – BBB; or
  • BTEC Extended Diploma – DDM; or
  • an Art and Design Foundation Diploma plus one A-level or equivalent; or
  • 120 UCAS Tariff points from three A-levels  or equivalent qualifications; and
  • GCSEs – English and Maths or Science grade C / 4.

All applications welcome

We welcome applications from prospective students with a range of qualifications and experience, and all are assessed on an individual basis. Mature applicants who do not meet the standard entry criteria can still be considered providing they have relevant experience to compliment any qualifications.

English language requirements

If English isn't your first language, you need to show us that your language skills are strong enough for intensive academic study. You can check our language requirements and list of accepted English language tests. Your British Council office can tell you where you can take an International English Language Testing System (IELTS) test locally.

Next steps

Please also take a look at our International students page and our application guide for international students, which are full of advice and information about the University.

If you need any more help or information, please contact our International team or call on +44 (0)115 848 4200. Alternatively, you can get in touch with our staff at the International Development Office, who are always happy to help. Or speak to one of our official NTU representatives for your country.

How to apply

Apply through UCAS.

Getting in touch

If you need any more help or information, please email our Admissions team or call +44 (0)115 848 4200.

Please read our notes on the University's commitment to delivering the educational services advertised.

Apply through UCAS.

Keeping up to date

After you've applied, we'll be sending you important emails throughout the application process – so check your emails regularly, including your junk mail folder.

Please also take a look at our International students page and our application guide for international students, which are full of advice and information about the University.

If you need any more help or information, please contact our International team or call on +44 (0)115 848 4200. Alternatively, you can get in touch with our staff at the International Development Office, who are always happy to help. Or speak to one of our official NTU representatives for your country.

Please read our notes on the University's commitment to delivering the educational services advertised.

Further information on how to apply

Need help with your application?
For admissions related enquiries please contact us:
Telephone: +44 (0)115 848 4200

Fees and funding

Preparing for the financial side of student life is important, but there's no need to feel anxious and confused about it. We hope that our fees and funding pages will answer all your questions.

Getting in touch

For more advice and guidance, you can contact our Student Financial Support Service.

Tel: +44 (0)115 848 2494

What's included in the course fees?

The annual fee for our undergraduate degree courses includes a number of items. In addition to expert tuition and access to our first-class workshop and IT resources, you'll receive:

  • mandatory field trips, exhibitions and events required as part of your core studies
  • receive £100 print and materials credit for each year of your course (for a maximum of three years) for use in the Bonington art shop and print facilities
  • materials for induction workshops and activities within the workshops and laboratories
  • professional body course accreditation (where applicable)
  • infrastructure costs for final year Degree Shows within Nottingham (where applicable).

You are expected to purchase your own books, standard drawing and writing equipment, and consumables.

Where optional overseas visits are offered, you will need to meet the cost of these.

While we aim to keep any extra study costs to a minimum, please see our page on additional costs and optional extras to find out about any additional expenses you may incur on your course.

Preparing for the financial side of student life is important, but there's no need to feel anxious and confused about it. We hope that our fees and funding pages will answer all your questions.

You might be able to get a scholarship to help fund your studies. We award scholarships to those international students who can demonstrate excellent achievement, passion, and dedication to their studies.

Please take a look at our International students page for information about fees, scholarships for international students, visas and much more.

Getting in touch

For more advice and guidance, you can contact our Student Financial Support Service.

Tel: +44 (0)115 848 2494

What's included in the course fees?

The annual fee for our undergraduate degree courses includes a number of items. In addition to expert tuition and access to our first class workshop and IT resources, you'll receive:

  • mandatory field trips, exhibitions and events required as part of your core studies
  • £100 print and materials credit for each year of your course (for a maximum of three years) for use in the Bonington art shop and print facilities
  • materials for induction workshops and activities within the workshops and laboratories
  • professional body course accreditation (where applicable)
  • infrastructure costs for final year Degree Shows within Nottingham (where applicable).

You are expected to purchase your own books, standard drawing and writing equipment, and consumables.

Where optional overseas visits are offered, you will need to meet the cost of these.

While we aim to keep any extra study costs to a minimum, please see our page on additional costs and optional extras to find out about any additional expenses you may incur on your course.

Still need help?

+44 (0)115 941 8418