BA (Hons)

Fashion Communication and Promotion

BA Fashion Communication and Promotion 2020 entry
Top
10
In the UK for Fashion and textiles
in The Guardian University Guide 2020
  • UCAS code(s): WN2M
  • Level(s) of study: Undergraduate
  • Study mode(s): Full-time
  • Location: City Campus
  • Starting: September 2020
  • Course duration: 3 year(s)
  • Entry requirements: More information

FIND US ON

On this course you will investigate, develop and create meaningful and forward-thinking forms of visual communication, promotion and advertising. The focus is on the visual communication of brands through which innovative messages and narratives for products and services are built for the global fashion and lifestyle industries.

Key features

  • We're delighted to be ranked as one of the top 10 universities in the UK for Fashion & Textiles (Complete University Guide 2020).
  • 96% of students from this course are in employment or further study within six months of graduating (DLHE 2016/17).
  • 94% of fashion communication and promotion students would recommend studying at NTU (National Student Survey 2019).
  • Work on live projects with brands such as All Saints, Boots, BMW, Levi, Speedo, Topshop, Reiss and Unilever.
  • Enter industry competitions like L’Oréal Brandstorm and All Walks Beyond the Catwalk’s Diversity NOW! where our students have had great success.
  • Benefit from the experience of guest speakers and visiting industry experts.
  • Go on optional study trips to places like New York, Paris, Berlin, and Tokyo. Visit companies, exhibitions and trade fairs to learn about the international market.
  • Apply for a European or international exchange to places like the Fashion Institute of Technology in New York.
  • There is an opportunity to work on a student committee to plan, design and take part in events that promote your work including Zine fairs, degree shows and Graduate Fashion Week.
  • Learn to use software such as Adobe InDesign and Photoshop, so you can develop your creative ideas to communicate with consumers.

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What you'll study

The course combines industry knowledge and experience with creative processes and explores the relationships between advertising, retail and visual merchandising, fashion media and journalism, art direction and styling, and fashion analysis and trend prediction.

Develop visual communication skills across a range of creative media, including photography, film, graphics, print, digital design, interactive media, and 3D and retail design. Explore how brands communicate and learn to use software packages such as Adobe Creative Cloud, so you can develop your creative ideas to communicate with consumers.

In Year Three, you’ll showcase your work at our Degree Show, Nottingham, with the chance to be selected to exhibit at Graduate Fashion Week, London. We’re ranked in the top ten in the UK for Fashion and Textiles (Guardian University League Tables 2020).

  • Year One

    Fashion Communication and Contexts

    (60 credit points, first half of the year)

    This first module tackles the fundamental debates and discussions of fashion communication and fashion promotion. You will explore past and current creative fashion landscapes and explore the structures and processes. You will be introduced to creative processes designed to develop your visual awareness, your ability to make connections, and your ability to develop solutions to challenges.

    Fashion Promotion and Message

    (60 credit points, second half of the year)

    Develop your understanding of the vital role of society and culture in the fashion and lifestyle industry and the intersection of contemporary and future debates in this area of study. Through independent and collaborative work, you will expand your understanding of research, observation and critical thinking in a visual context and you will continue to build your communication skills using a range of software, media and technologies.

  • Year Two

    Applied Creative Process

    (40 credit points, first which half of the year)

    The second year of study builds on the foundations of the first year with an emphasis on the application of creative practice and problem-solving. You will engage with a variety of briefs that introduce you to the many and varied areas of practice within fashion communication and promotion. You will respond to these challenges through the application of the creative process in order to plan and produce relevant responses, considering how cultural, commercial and historical frameworks inform contemporary practice in communication and promotion.

    Creative Concepts and Professional Context

    (40 credit points, second which half of the year)

    This module further develops your creative process and problem-solving abilities. Through experimentation and application of skills and knowledge you will be given opportunities to respond to existing and future challenges in the fashion and lifestyle industry. A strong emphasis is placed on the cross-disciplinary and multidisciplinary nature of areas of practice within fashion communication and promotion and your personal motivations and ethical position through the development, refinement and delivery of your creative outcomes.

    Co Lab: Research, Exploration and Risk-taking

    (20 credit points, second half of the year)

    Through active participation with team-based problem solving, you will work together in mixed teams on a project where you will use your creative ideas to generate solutions to the challenge or brief. This collaborative learning experience will expose you to a range of new processes and approaches that will develop your creative thinking.

    You will also choose one 20-credit module from:

    • Trend Forecasting
    • Publishing: Experimental Formats
    • Ethical Design
  • Final year

    Personal and Professional Practice

    (20 credit points, full year)

    Personal and professional development and critical reflection is embedded throughout the course and this module builds on your learning to compete in the fashion and lifestyle industry or in the creative sector.

    You will look closely at the variety of paths available to you and consider a range of business and / or academic options and engage with professional and educational organisations in your career planning activities. You will participate in national and international design competitions, graduate exhibitions and industry events to direct your professional or academic career and further your understanding of the professional practice of fashion communication and promotion.

    Negotiated Projects

    (100 credit points, full year)

    In your final module, you will be supported to achieve ambitious projects showcasing your knowledge, abilities and expertise in the development, design and delivery of forward-facing fashion communication and promotion outcomes that respond to, meet and challenge industry standards.

    You will be challenged individually and as part of a team in response to both self-devised and live projects. Your projects will be developed and delivered with a demonstrable awareness of the need for risk and creativity, studentship and professionalism and that demonstrate your creative abilities, intellectual depth, proficiency in communication and ability to be self-directed.

Course specification

View the full course specification
Please note that course specifications may be subject to change

We're delighted to be ranked as one of the top 10 universities in the UK for Fashion & Textiles. (Complete University Guide 2020)

How you’re taught

Teaching and learning experiences will include:

  • lectures
  • workshops
  • seminars
  • tutorials
  • demonstrations

This is combined with visiting industry professionals providing guest lectures and special events with visiting professional that will enhance your understanding of industry.

Assessment

Assessment is by individual and group coursework. You will receive feedback throughout each module, and we use group and individual tutorials extensively to provide opportunities to review your feedback and progress. At the end of each module you will be awarded a grade.

The work you produce will be a combination of creative development work, text-based submissions and creative outcomes consisting of 2D and 3D artefacts and audio-visual components.

Your final degree mark will be based 100% on your final year work.

Degree Show

In your final year, you will exhibit your work as part of our Degree Show. This event includes all final year students across NTU’s art and design courses, and is a great platform for you to showcase your work to members of the creative industries.

Selected students will also have the opportunity to exhibit their work to industry at Graduate Fashion Week in London.

Assessment methods

  • Year 1 coursework (100%).
  • Year 2 coursework (100%).
  • Year 3 coursework (100%).

Contact hours

A full-time student on average can expect to spend 1200 hours a year learning which will typically be broken down as follows:

  • Year 1 lectures/seminars/workshops (21%), independent study (79%).
  • Year 2 lectures/seminars/workshops (20%), independent study (80%).
  • Year 3 lectures/seminars/workshops (20%), independent study (80%).

Careers and employability

Our students secure fashion communication and promotion related jobs both nationally and internationally, in areas such as advertising; art direction and styling; digital communication and web design; fashion analysis and trend prediction; fashion media and journalism; PR and event management; and retailing and visual merchandising. Students also use their well-developed transferable skills for alternative careers in freelance promotion and media roles, and in teaching. Some decide to undertake postgraduate study in fashion or a related subject.

Recent destinations include:

  • Artist Residence
  • Dr Martens
  • Elsie & Fred
  • F&F Clothing
  • Global Radio
  • L’Oréal
  • ODD London
  • Primark
  • Secret-7
  • SEEN Connects
  • The Future Laboratory
  • Treatwell
  • Whistles
  • Zone Digital.

Work placement and internship opportunities

We encourage our students to find out about the different roles within the industry which will enable you to better shape your learning. In order to achieve this, you may opt to go on a year-long industry placement as part of our sandwich option and achieve a Placement Diploma in Professional Practice in addition to your degree qualification.

Alternatively, you may choose to undertake work experience or industrial placements of shorter duration which may lead to a Placement Certificate in Professional Practice.

Recent placements include:

  • ASOS
  • Alexander McQueen
  • Calvin Klein
  • Pentland
  • Puma
  • River Island
  • Skinny Dip
  • Stella McCartney
  • Tommy Hilfiger.

Fashion Communication and Promotion students from NTU compete in L'Oreal Brandstorm world finals, Paris

Connecting with industry

While studying on this course you will work on exciting live projects and enter high-profile competitions in collaboration with major brands and industry leaders. These industry interactions are embedded within the curriculum. Previous collaborations have included large multinational lifestyle and fashion brands such as Unilever and L’Oréal, luxury brands such as Anya Hindmarch and Stephen Jones, major High Street players such as Boots, Topshop, Levi’s and Reiss, and emerging star retailers, such as Illamasqua, TSPTR, and Universal Works.

Entering industry competitions will help you to gain experience and to network. Our students have been successful in competitions such as:

  • Graduate Fashion Week’s Boohoo.com Fashion Innovation Award
  • L’Oréal Brandstorm
  • River Island Rocks, and more.

International exchanges and study trips

We provide opportunities to find out more about the global industry through various visits to major fashion capitals. These are open to change, as we adapt to the shifting influence and culturally importance of international locations. Our recent opportunities have included: a first-year study trip to New York taking in the American fashion, beauty and lifestyle market first-hand, with a visit to Manhattan’s Fashion Institute of Technology; a second-year study trip to some of Europe’s major fashion capitals including Paris, Berlin, Copenhagen, Rome and Florence and visiting top international trade exhibitions; a third-year trip to Tokyo for a week-long study experience to one of the world’s most vibrant and directional fashion destinations.

The course also has study exchange agreements with a number of international institutions such as the Fashion Institute of Technology in New York, and you can apply to go on exchange in Year Two for one semester.

Our Fashion Communication and Promotion students outside the famous Fashion Institute of Technology, New York

Employability for this course is excellent, with 96% of students from this course going on to employment or further study within six months of graduating. (DLHE survey 2016/17)

Entry requirements

What are we looking for?

  • A-levels – BBB; or
  • BTEC Extended Diploma – DDM; or
  • an Art and Design Foundation Diploma plus one A-level or equivalent; or
  • 120 UCAS Tariff points from three A-levels or equivalent qualifications; and
  • GCSEs – English and Maths or Science grade C / 4.

What are we looking for?

We accept qualifications from schools, colleges and universities all over the world for entry onto our courses. If you’re not sure how your international qualification matches our course requirements, please visit our international qualifications page.

Foundation courses

If you need to do an art and design foundation course to meet our course requirements please visit Nottingham Trent International College (NTIC). If you’re already studying in the UK at a school or college and would like to know if we can accept your qualification please visit our foundation courses page.

English language requirements

If English isn't your first language, you need to show us that your language skills are strong enough for intensive academic study. You can check our language requirements and list of accepted English language tests. Your British Council office can tell you where you can take an International English Language Testing System (IELTS) test locally.

Next steps

Please also take a look at our International students page and our application guide for international students, which are full of advice and information about the University.

If you need any more help or information, please contact our International team or call on +44 (0)115 848 4200. Alternatively, you can speak to one of our official NTU representatives for your country.

How to apply

Apply through UCAS (if applying to more than one university in the UK), or through our NTU applicant portal.

Keeping up to date

After you've applied, we'll be sending you important emails throughout the application process – so check your emails regularly, including your junk mail folder.

Please also take a look at our International students page and our application guide for international students, which are full of advice and information about the University.

If you need any more help or information, please contact our International team or call on +44 (0)115 848 4200. Alternatively, you can get in touch with our staff at the International Development Office, who are always happy to help. Or speak to one of our official NTU representatives for your country.

Please read our notes on the University's commitment to delivering the educational services advertised.

Fees and funding

Preparing for the financial side of student life is important, but there's no need to feel anxious and confused about it. We hope that our fees and funding pages will answer all your questions.

Getting in touch

For more advice and guidance, you can contact our Student Financial Support Service.

Tel: +44 (0)115 848 2494

What's included in the course fees?

The annual fee for our undergraduate degree courses includes a number of items. In
addition to expert tuition and access to our first class workshop and IT resources,
you'll receive:

  • mandatory field trips, exhibitions and events required as part of your core studies
  • receive £100 print and materials credit for each year of your course (for a maximum of three years) for use in Boningtons art shop and print facilities
  • materials for induction workshops and activities within the workshops / laboratories
  • professional body course accreditation (where applicable)
  • infrastructure costs for final year Degree Shows within Nottingham (where applicable).

You are expected to purchase your own books, standard drawing and writing equipment and consumables.

Where optional overseas visits are offered, you will need to meet the cost of these.

While we aim to keep any extra study costs to a minimum, please see our page on additional costs and optional extras to find out about any additional expenses you may incur on your course.

Preparing for the financial side of student life is important, but there's no need to feel anxious and confused about it. We hope that our fees and funding pages will answer all your questions.

You might be able to get a scholarship to help fund your studies. We award scholarships to those international students who can demonstrate excellent achievement, passion, and dedication to their studies.

Please take a look at our International students page for information about fees, scholarships for international students, visas and much more.

Getting in touch

For more advice and guidance, you can contact our Student Financial Support Service.

Tel: +44 (0)115 848 2494

What's included in the course fees?

The annual fee for our undergraduate degree courses includes a number of items. In
addition to expert tuition and access to our first class workshop and IT resources,
you'll receive:

  • mandatory field trips, exhibitions and events required as part of your core studies
  • £100 print / materials credit for each year of your course (maximum three years) for use within Boningtons art shop, College workshops and College print facilities
  • materials for induction workshops and activities within the workshops / laboratories
  • professional body course accreditation (where applicable)
  • infrastructure costs for final year Degree Shows within Nottingham (where applicable).

You are expected to purchase your own books, standard drawing and writing equipment and consumables.

Where optional overseas visits are offered, you will need to meet the cost of these.

While we aim to keep any extra study costs to a minimum, please see our page on additional costs and optional extras to find out about any additional expenses you may incur on your course.

Still need help?

+44 (0)115 941 8418