Creating Promotional Videos

Creating Promotional Videos
  • Level(s) of study: Short course
  • Study mode(s): Short course
  • Location: City Campus
  • Starting: 20 July 2020
  • Course duration: Monday to Friday 10 am - 4 pm, one week

Promoting your business using short videos has become an important and cost-effective marketing strategy used by sole traders and companies alike.

Similarly, training videos produced in-house can be an excellent means to up-skill your staff or cover vital health and safety information.

With the increasing availability of Apple Mac laptops and high-resolution cameras built into mobile phones, the tools needed to create top quality videos are already at hand.

So, all that you now need are the skills to develop and produce your videos to a professional level.


This Mac-based course is for marketers or small business owners who want to create effective short videos for little or no cost.

You might want to create a ‘How to…’ video for YouTube, a short advert for social media or an interview for your website.

Whatever your need, having the skills to create something that is unique and impressive is essential.

What will I gain?

By the end of the course you’ll understand all the stages of the production process, and have a finished video ready to share with your audience.

You’ll also have the knowledge, skills and enthusiasm to keep making short videos well beyond the course.

Tutor profile: Crash Taylor was editor-at-large of Turning Pro magazine and has been featured in numerous national UK magazines, podcasts and radio shows.

Crash now spends his time lecturing at Nottingham Trent University, photographing exclusive homes in Nottinghamshire and taking portraits for clients and personal projects.

Indicative maximum class size: 12

Need accommodation?

You can book a self-catered, single room with private bathroom on our city campus, right next door to our studios and classrooms: www.ntu.ac.uk/summeraccommodation

Any questions?

Contact the short course team:

Email: creativeshortcourses@ntu.ac.uk

Tel: +44 (0)115 848 2813

What you'll study

On this course you will:

  • develop and visualise ideas
  • learn the language of shooting, including framing, angles and camera movement
  • write scripts and create storyboards and shot lists
  • complete pre-production procedures for being on location
  • learn how to capture images on phone cameras
  • editing using iMovie
  • adding voice-overs, sound effects and music
  • render for web or display.

How to apply

You can book your place via the NTU online store:

20 - 24 July 2020

Please read our notes on the University's commitment to delivering the educational services advertised.

You can book your place via the NTU online store:

20 - 24 July 2020

Please read our notes on the University's commitment to delivering the educational services advertised.

Fees and funding

The fee for this course is £390.

Payment is due at the time of booking.

The fee for this course is £390.

Payment is due at the time of booking.

Still need help?

+44 (0)115 941 8418