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Unlocking the Power of PR: A Beginner's Guide to PR and Social Media

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  • Level(s) of study: Short course
  • Study mode(s): Short course
  • Starting: 19 July 2021
  • Course duration: Monday to Wednesday, 10 am - 4 pm, three days

This course is about how to harness the power of PR and social media to raise your organisation’s profile through positive media coverage.

It is ideal for small business owners, charities and entrepreneurs who want to learn how to tell your story in a way to generate publicity that will grow your organisation, gain visibility and celebrate your success.


Identifying angles that create good news stories, writing effective press releases, pitching your ideas to the media and understanding the role of social media can be critical to the success of a small business or charity.

This course will address these issues and help you to develop your own PR strategy.

It’s delivered through lectures and group discussions, classroom activities and real life examples.

What will I gain?

You will leave with a step-by-step guide on how to do your own PR to grow your business, and have a draft press release plan to utilise after the course.

Tutor Profile: Award-winning PR practitioner, Sarah Able is a lecturer on the PR Module for the BA (Hons) degree course at Nottingham Trent University.

She has worked in PR for over 20 years both in-house, for an airline and building society, and agency side where she ran her own PR agency with a diverse range of clients across consumer lifestyle and business to business.

She is currently head of PR and Influencer Marketing for a national consumer brand, delivering PR campaigns that include social media, influencer strategy, photography and video.

Her knowledge, experience and passion for the profession will give you an insightful introduction and help you bring the story of your organisation to life and the attention of the media.

Ann Charlton is a former newspaper and television journalist with more than 20 years’ experience in the industry.

Ann began her career in local newspapers before working for Yorkshire Television in Leeds and later as a freelance producer for BBC Breakfast and GMTV in London.

Ann’s career in education started at Sheffield College where she delivered fast-track, post-graduate courses accredited by the National Council for the Training of Journalists.

She has been at NTU for eleven years, during which time she has worked across a wide range of subjects including teaching practical journalism skills to students across media law, PR and photojournalism.

She is a Fellow of the Higher Education Academy.

Indicative maximum class size: 14

Any questions?

Contact the short course team:

Email: creativeshortcourses@ntu.ac.uk

Tel: +44 (0)115 848 2813

Accredited by:

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What you'll study

On this course, you will:

  • look at the difference between PR and advertising and where social media fits in
  • learn about news stories, features, comments and interviews
  • find your story and create compelling hooks
  • plan how to write press releases that work
  • learn how to approach the media
  • discover the role of social media in PR
  • ask what is influencer marketing?
  • determine how awards can help your business
  • develop your PR plan
  • evaluate your PR.

Entry requirements

Level: Beginner

Entry requirement: You should have an interest in raising the profile of your business through PR.

Level: Beginner

Entry requirement: You should have an interest in raising the profile of your business through PR.

How to apply

You can book your place via the NTU online store:

19 - 21 July 2021

Browse our other marketing and sales short courses.

Please read our notes on the University's commitment to delivering the educational services advertised.

You can book your place via the NTU online store:

19 - 21 July 2021

Browse our other marketing and sales short courses.

Please read our notes on the University's commitment to delivering the educational services advertised.

Fees and funding

The fee for this course is £480.

A £100 deposit can be paid to reserve a place.

The fee for this course is £480.

A £100 deposit can be paid to reserve a place.

Still need help?

+44 (0)115 941 8418