BA (Hons)

Media (with pathways)

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This course is in clearing: call us now on
  • UCAS code(s): P300
  • Level(s) of study: Undergraduate
  • Study mode(s): Full-time / Part-time (day & evening)
  • Location: Clifton Campus
  • Starting: September 2018
  • Course duration: 3 / 4 year(s)
  • Entry requirements: More information
  • Entry requirements during Clearing may differ from those published in the 2018 prospectus, please call our Clearing Hotline on 0115 848 6000 to discuss.


Course overview

Our Media degree develops your skills and passion for this rapidly changing and dynamic field. You'll explore media cultures from social networking and lifestyle magazines to anti-globalisation movements and computer gaming.

We offer an exciting mixture of theoretical and practical approaches to the study of media. During your degree, you’ll develop advanced skills in the critical analysis of media texts, audiences and institutions, and you'll be encouraged to learn practical media production skills.

Media graduates are highly sought after for a wide range of roles and organisations. That’s because this degree equips you with many skills that are highly prized by employers. As well as gaining in-depth knowledge relating to a broad field of communications, you’ll develop project management skills along with excellent written and verbal communication skills.

What you'll study

The course combines theoretical approaches to the media with practical training in media and communications. It is designed to offer you flexibility, allowing you to shape your media degree according to your interests.

In Year One you'll explore critical debates that inform media and cultural studies. You'll learn about the field of media communications by examining advertising, journalism, public relations, political communications and the creative industries in modern and historical contexts.

In Year Two, you'll study two core modules and select a number of optional modules based on your individual interests. There's also an opportunity to spend the second half of the year on international exchange at one of our partner universities.

In Year Three, you'll be able to select specialist modules and complete a research or practical dissertation on a media-related topic of your choice.

  • Year One

    Understanding Media and Culture

    This module explores representation and identity; media production and regulation; the way media forms are consumed and what it's like to work in the media. Throughout this module, you'll investigate the place of media within culture and society more generally and be introduced to principle theories, concepts and approaches.

    Face-to-Face to Facebook: Understanding Communication in an Age of New Media

    Examine how the interaction of technology, politics and society over time has given rise to wide-ranging social, psychological and creative changes. You'll explore four dimensions of communication and media: psychology of communication; history of media and communications; digital cultures; and international and global dimension.

    Approaches to Media Practice

    In this module you'll explore the creation of narrative, still and moving image and sound. You'll also consider the practical and theoretical relationship between those elements. You'll be equipped with a solid understanding of practical production which will help you to develop more complex practical work in your second and third year.

    Introducing Media Communications: Publicity, Persuasion and Propaganda

    Learn about the field of media communications by examining advertising, journalism, public relations, political communication and the creative industries. This module will introduce you to public and professional media communications that will help you to develop theoretical insights, practical skills and help you to make a 'pitch'.

  • Year Two

    First half of year:

    Theorising Media and Culture

    Develop your knowledge of theoretical approaches to understanding the media and culture. This module will help you to understand some of the key theoretical approaches that are used in the study of media, communication and culture. You'll develop a familiarity of important theoretical approaches used in contemporary media and for the use of cultural analysis.

    Working with the Media

    You'll attend a programme of lectures by outside speakers and student-led seminars on topics that reflect central issues in the media and creative industries and start to think about how you'll use your degree for your future career. During seminars you'll do employability exercises, produce career-based material such as your CV, LinkedIn profile and research potential career paths.

    Advertising, Public Relations and Journalism

    You'll explore the ways that creativity is transforming working methods within the contemporary economy. Alongside this you'll study the histories of advertising, public relations and journalism. This module also offers practical training within a range of core writing and image analysis skills across a variety of platforms. These skills will also be transferable for roles such as reputation management and adverting.

    Client-Led Media Practice (Media with Media Practice and Production pathway core)

    You'll be able to focus on the development of skills in media production by completing a media project that will be set to a 'real brief'. This is an opportunity for you to enhance your employability options by participating in live projects with a real purpose. This module will encourage you to make connections between theory and practice.

    The City and Popular Culture (Media with Popular Culture core)

    This module will investigate the effect that urbanisation has on popular culture by exploring a selection of case studies such asurban exploitation, street-corner society, suburban life and the night-time economy. You'll focus on using your analysis skills and develop research skills either individually or by working within a small group.

    Second half of year:

    Home and Cultural Identity

    In the most commonly-used form, 'home' is often considered a space of leisure for some and work for others; a space where we consume and increasingly produce media. This module will encourage you to think about the various versions of home in relation to key terms in Media and Cultural Studies debates such as: what is the identity of 'home' and how has 'home' been represented?

    Digital Identities: The Politics of Communication in the Globalised World

    Combine a range of academic perspectives to understand the technological transformations and political implications of digital culture and communication. This module will help you to become more aware of the digital revolutions that are transforming our world and our identities.

    Researching Media and Culture

    Through this module you'll understand key experimental methods and analytical approaches of media and cultural studies.You'll cover well established methods for the analysis of media texts (such as critical discourse analysis), media production and consumption (such as ethnography). It will discuss more recent developments in media methods which may include, for example, memory studies, visual and virtual ethnography.

    Script to Screen

    You'll be required to understand and address all forms of narrative writing, story and structure, character setting and dialogue. As part of the screenwriting assignment element, you'll have the opportunity to develop (a part of) the narrative in audio-visual essay form. You'll examine the way that narrative might be understood and illustrate the complications and ways that screenplay transfers to screen.

    Media, Communication and Culture in Asia

    Through this module you'll be provided with an insight into contemporary media development and the cultural changes in East Asia, by looking at this in a wider historical, economic and cultural context. You'll examine a varied selection of media forms such as print media, TV dramas, films and the Internet. The module will explore contemporary issues within Asian media and cultural studies such as: media development, policy and media and youth culture.

    Creative Documentary

    This module will encourage you to examine  the key critical issues of documentary production such as authenticity and ethics. To prepare you for your dissertation in Year Three, you'll create a 5-10 minute documentary as a group (or individually) and be encouraged to creatively and critically engage with the given styles and genres of documentary.

    Identity and Difference in Popular Culture

    Explore some of the constituents of our identity such as gender, sexuality, age, race, class and find out how popular culture might make those meaningful. You'll also look at the ways that these ideas and experiences might conform or challenge our understanding of our identity and the identities of others. As well as this you'll look at various forms of popular culture and question how they might regulate identity, attitudes and problems.

  • Year Three

    Dissertation (core module)

    The final year dissertation module enables you to undertake a sustained, single piece of independently researched work on a topic of your choice, with the support of a tutor.

    Transnational and Alternative Media

    Examine the growth of alternative forms of media practice which reach beyond national boundaries to generate transnational communities, campaigns and social movements. You'll investigate a range of theoretical approaches to thorough and new forms of media such as blogs, community radio, viral campaigns, fanzine cultures and social network sites. You'll look at the critical issues which surround freedom, ownership and censorship that new media forms and styles present.

    Voice, Image, Text: Multimedia Communications

    Gain detailed photographic training alongside the use of voice-recorders and editing software, along with training in applied writing skills. This module will prepare you for the multi-media and modern requirements that sectors such as marketing, public relations, advertising, creative industries and journalism require in order to be more flexible and multi faceted. You'll create a multimedia project which will showcase your skills across a variety of platforms.

    Advertising, Public Relations and Journalism Two: Convergence and Creativity in the Digital Age

    Continue to examine and critique the world of professional communication and take part in workshops to help you further develop your writing, digital literacy and image analysis skills. The new generation of creative professionals are required to find their way in contemporary communications but future ones too. Therefore, the module will help you to foster flexible, creative and critical working practices that can be transferred across to quick evolving technologies. There will be workshops which will help you to develop your writing, digital literacy, image analysis and creative skills in more depth.

    Lifestyle and Consumer Culture

    Explore key approaches to understanding lifestyle and the culture of consumption. You'll be introduced to many important theoretical approaches to understand lifestyle and consumer culture and you'll use many case studies such as travel and tourism to evaluate these.

    Advanced Media Practice

    You'll undertake an in-depth media production project for and with a local external not-for profit, charitable or voluntary organisation. This module will focus on developing your skills in media production and you'll reflect on issues surrounding citizenship and media access. The 'placement projects' will enhance your employability opportunities.

    Alternative Media Practice

    This module offers an alternative perspective on producing time based media and writing. Instead, you'll produce a portfolio of audio-visual pieces and explore how film, video, sound and photography have been used in noncommercial ways since they were discovered. This module conveys how the media industry and the cutting edge work that is produced continues to change and progress the language of audio visual work within the commercial market.

    The Body and Popular Culture

    How is the body represented in popular culture? Examine key ideas such as how we might understand the various meanings surrounding the body across a range of media and cultural forms. By studying a selection of case studies, you'll explore the way that the body is addressed and located within popular culture, for example, from music to sport.

    Cultural Policy

    Explore a range of debates within the developing field of policy study which relate to the development of media. You'll examine some of the key institutions within which policies relating to film, television, the visual arts, heritage and other creative industries are determined. You'll explore questions such as: what is cultural value and how important are the cultural and creative industries?

    DJ Cultures: History, Theory and Technique

    There is no requirement for previous experience of Djing. You'll be introduced to DJ technology and the practical techniques of DJ performance, and study a range of intellectual perspectives on the sub-cultures central to DJ culture. You'll look at the controversial politics that surround DJ cultures such as: gender, dance and race and pleasure whilst considering how music is a powerful tool for communication. There will be an examination of a professional DJ event which will enable you to showcase your knowledge, management and promotional skills.

    Political Communication and Society

    This module will look at the ways in which the political establishment, and individuals engage in politics, communicate with society in times of war and peace. You'll be able to discuss the role that the media plays within contemporary democracy whilst investigating the rise of internationals political communications. The module will shed some light on a range of countries across the world but much of the focus will be on British and American politics.

    Advanced Multimedia

    This module sits within the media practice portfolio and will offer you a contemporary approach to the development and production of digital content. You'll explore the practice and theory of 'live', online delivery of interactive digital content. Through the use of enhanced production skills, professional equipment and software you'll produce a 'live' digital multimedia text for the web.

    Media Practice in the Workplace

    This module will help you to develop transferable skills and awareness in preparation for employment within the creative and media industries. You'll participate in employability exercises delivered through the seminars will involve you producing employability materials such as your CV, a LinkedIn profile, a career portfolio, feedback on mock interviews, job hunting and researching potential career areas. Your coursework will be in the form of a career development portfolio which will focus on career planning.

Course specification

View the full course specification
Please note that course specifications may be subject to change

This media course is in the UK’s Top 20 for student satisfaction (NSS 2018).

How you’re taught

How will I learn?

We want you to develop a wide range of transferable skill that will put you ahead of the graduate crowd. You’ll be taught through a variety of teaching and learning experiences that will help you to develop these valuable skills. As well as traditional lectures, seminars and tutorials, you will take part in workshops and practical exercises.

You'll work in teams on real live projects and visit influential organisations within the industry. You'll regularly give presentations and we will work with you to plan your own personal development. As a university student, you will also be involved in self-directed project work where you will have the support of NOW, our virtual learning environment.

How will I be assessed?

Similarly, this course uses a variety of assessment techniques where you will get the chance to demonstrate your skills and knowledge. You'll be assessed through examinations and coursework essays, as well as demonstrating your practical skills via the production of electronic media. You will develop a portfolio of your work which might include reports, reviews, annotated bibliographies, brief reports or short critical analyses and you will also produce diaries, commentaries and presentations.

As well as your knowledge and understanding of the course content, these assessments are designed to test skills and qualities such as confidence in the presentation of written and oral arguments.

In the Media Practices, and Production and Media Communications pathways, other forms of practical assignments will be used, such as filming, editing, working with music, and sound and journalistic writing.

Links with industry

This course continues to develop its strong links with industry through its alumni and the teaching staff's own contacts. Industry live projects, competitions and professional bodies are a key feature of this course, giving you the opportunity to be exposed to current practices within industry.

You’ll be actively encouraged and supported to undertake work experience placements, which usually take place during holiday times, outside of term time.

More student opportunities

International exchange

You’ll also have the option to take part in an international exchange at a partner university. Or you could source work placements abroad. These options will enable you to gain impressive international experience, and broaden your perspective and career ambitions.

You’ll experience other cultures, travel the globe and open your eyes to a world of opportunities. Our exchange partnership with a number of international universities enables you to live and study in another country in your second year.

Watch our video to find out more.

Learn a new language

Alongside your study you also have the opportunity to learn a new language. The University Language Programme (ULP) is available to all students and gives you the option of learning a totally new language or improving the skills you already have.

Learning a new language can:

  • enhance your communication skills
  • enrich your experience when travelling abroad
  • boost your career prospects.

Find out more about the University Language Programme.

Creative industries in Nottingham

Nottingham has a thriving creative arts scene which feeds the local creative industries. Many successful TV production, digital design and marketing agencies have chosen to base themselves in Nottingham.

The creative industries in Nottingham include organisations like:

  • Nottingham Contemporary
  • Broadway Cinema and Media Centre
  • Antenna Media Centre
  • LeftLion.

Assessment methods

  • Year 1 coursework (70%) and written (30%)
  • Year 2 coursework (100%)
  • Year 3 coursework (100%)

Contact hours

A full-time student on average can expect to spend 1200 hours a year learning which will typically be broken down as follows:

  • Year 1 lectures/seminars/workshops (25%), independent study (75%)
  • Year 2 lectures/seminars/workshops (22%), independent study (76%) and placements (2%)
  • Year 3 lectures/seminars/workshops (20%), independent study (80%)

92% of Media students would recommend studying at NTU (NSS 2018).

Careers and employability

Your career development

You’ll graduate with cutting-edge knowledge and skills that will prepare you for work in the media industries, as well as a wide range of other professional, commercial and community-based occupations.

…at university

Employability is a key focus of this course, with many initiatives in place to help enhance your future career.

Examples of these are:

  • work placements within the media and creative industries
  • live media project work with industry clients
  • visiting alumni and guest speakers from industry
  • links to charity organisations needing media support
  • links to local festivals including GameCity and Southwell Folk Festival needing media and AV support to build student experience
  • technical support and advice for students entering local/national/international media awards and competitions.

… on graduation

Recent NTU graduates have gone onto jobs in:

  • TV production
  • media policy-making and administration in the public and private sectors
  • PR, marketing, promotions, and advertising
  • film production and distribution
  • newspaper and magazine journalism
  • research in the humanities or social sciences (including MA Media and Globalisation)
  • radio presenting.

Recent Media graduates have gone on to work in graduate-level positions with:

  • BBC – World News Team
  • British Sky Broadcasting (Sky) – commercial operations assistant
  • Brit Asia TV – music show production staff
  • Pro Media – events organiser / film maker
  • Coca Cola – customer development representative.

Other careers include:

  • PR
  • marketing
  • advertising
  • journalism
  • teaching
  • recruitment.

Many graduates also choose to undertake further study on one of our Masters-level courses or MPhil and PhD research degrees.

Career and Placement Centre – enhancing your employability

Our friendly and experienced careers consultants will work closely with you at every stage of your career planning, providing personal support and advice you won't find in a book or on the Internet. Find out more about our Careers Service.

100% of our media undergraduates are in work or further study within just six months of finishing their degree (DHLE 2016-17).

Entry requirements

  • 112 UCAS tariff points from up to four qualifications (two of which must be A-level equivalent)
  • GCSEs - English and Maths grade C

If you are unsure whether the qualifications you have, or are currently studying for, meet the minimum entry requirements for this course, please contact us before submitting an application through UCAS.

Getting in touch

If you need any more help or information, please email our Admissions Team or call on +44 (0)115 848 4200.

We accept qualifications from schools, colleges and universities all over the world for entry onto our courses. If you’re not sure how your international qualification matches our course requirements please visit our international qualifications page.

Foundation courses

If you need to do a foundation course to meet our course requirements please visit Nottingham Trent International College (NTIC). If you’re already studying in the UK at a school or college and would like to know if we can accept your qualification please visit our foundation courses page.

English language entry requirements

If English is not your first language you need to show us that your language skills are strong enough for intensive academic study. We usually ask for an IELTS test and we accept some alternative English language tests.

Help and support

If you have any questions about your qualifications or about making an application to the University please email our International Team for advice.

How to apply

How to apply

Application for this course is through the UCAS application form.

You can follow our step-by-step instructions whilst applying through UCAS. You can also find out more about the application process on the UCAS website.

Once you have applied, make sure you check your emails regularly, including your junk mail folder. We may need to contact you during this time. Good luck with your application.

Personal statement

The UCAS application form requires you to write a personal statement as part of your application. For some tips on what to include, use our guide to writing an effective personal statement.

Any questions?

General course enquiries
Email us

Please read our notes on the University's commitment to delivering the educational services advertised.

Apply directly to the University for an undergraduate course if you’re not applying to any other UK university in the same year. If you are applying to more than one UK university you must apply through UCAS .

Apply as early as you can so that you have time to prepare for your studies. If you need a visa to study here you need to plan this into your application.

Keeping up-to-date

After you've applied, we’ll be sending you important emails throughout the application process so check your emails regularly, including your junk mail folder.

Good luck with your application!

Getting in touch

If you need any more help or information, please email our Admissions Team or call on +44 (0)115 848 4200.

Please read our notes on the University's commitment to delivering the educational services advertised.

Further information on how to apply

Need help with your application?
For admissions related enquiries please contact us:
Telephone: +44 (0)115 848 4200

Fees and funding

Preparing for the financial side of student life is important, but there’s no need to feel anxious and confused about it. We hope that our fees and funding pages will answer all your questions.

Getting in touch

For more advice and guidance, you can contact our Student Financial Support Service on +44 (0)115 848 2494.

While we aim to keep any extra study costs to a minimum, please see our page on additional costs and optional extras to find out about any additional expenses you may incur on your course.

Please see our fees page for more information.

We offer prestigious scholarships to new international students holding offers to study at the University.

While we aim to keep any extra study costs to a minimum, please see our page on additional costs and optional extras to find out about any additional expenses you may incur on your course.

Still need help?

+44 (0)115 941 8418