BA (Hons)

Media Communications and Culture

Student looking at book
  • UCAS code(s): P315
  • Level(s) of study: Undergraduate
  • Study mode(s): Full-time / Part-time
  • Location: Clifton Campus
  • Starting: September 2019
  • Course duration: Three years full-time, part-time options available


Designed for those with a passion for communications, this course will develop your digital and media literacies for a range of audiences across different genres and media.

On this course, you’ll develop a wide range of skills in communications, media and cultural analysis in the context of the creative industries. It enables you to graduate with skills that are highly relevant to a range of media-based careers.

You’ll explore the role the media plays in shaping culture, identity and interpersonal communications. You’ll gain a professionally-focused understanding of media and society, developing a portfolio of practical skills in both visual and written work including advertising, public relations and journalism. You’ll learn how to use media technologies to communicate in a variety of styles and formats, including pitches, briefings, video projects and podcasts.

The course equips you with a combination of practical expertise and theoretical insights, related to the broad fields of media analysis and public and professional communications, such as marketing and PR. You’ll develop your digital and media literacy, writing, business and presentation skills and examine advertising, journalism, popular culture and questions of identity and diversity.

  • New degree for 2019 entry.
  • Design to develop media communications skills for fields such as marketing and PR.
  • We work with employers and industry partners to ensure your learning has real-life application.
  • Develop a portfolio in visual and written work.
  • Work on company media projects.
  • Media student opportunities at NTU include Notts TV, Platform Magazine, Trent TV and Fly FM.

What you'll study

You will learn techniques to create and analyse imagery and to write professionally across a range of platforms. Theoretical approaches will support your application of ideas and practical assignments will enable you to understand the global context of media communications. You’ll become a critical thinker and creative professional with a clear understanding of how media is embedded in the world of work. In Year Two, you’ll have the opportunity to study abroad.

Modules include

  • Advertising, Public Relations and Journalism I: The New Creativity
  • Cultural Policy
  • Lifestyle and Consumer Culture
  • Voice; Image; Text: Multimedia Communications
  • Media in the Workplace: Experiencing Work
  • Year One

    Core modules:

    Understanding Media and Culture

    This module explores representation and identity; media production and regulation; the way media forms are consumed; and what it’s like to work in the media. You’ll be introduced to principal theories, concepts and approaches, and investigate the place of media within culture and society.

    Understanding Media

    This module provides a foundation for discussion and study of all types of media. You’ll explore media regulation, questions about representation and identity, and the way in which media forms are consumed, as well as what it’s like to work in the creative and media industries.

    Media Communications and Digital Cultures

    Explore the media communications that sit at the heart of the information societies and digital cultures in which we live. You’ll examine the social, cultural and political contexts, within which media communications institutions have emerged and developed. You’ll also study the history of media and communications from print to digital media.

    Celebrity, Consumption and Technology: Doing Cultural Studies

    You’ll consider a range of approaches to the study of culture and everyday life. In particular, you’ll examine the notion of ‘culture’ as a range of everyday practices, institutions and industries. It covers the everyday significance of contemporary cultural forms, including mobile technology, online culture and celebrity culture. It also focuses upon the analysis of consumer culture, the social significance of phenomena such as music and fashion, and the distinction between popular/mass and high forms of culture.

    Introduction to Media Practice and Production

    This module provides a foundation in the skills required for effective media project work. It explores the principal elements of creating media content through understating narrative, still and moving image and sound, and the practical and theoretical relationship between those elements.

  • Year Two

    Core modules:

    Media, Theory and Society

    This module explores how media and cultural theories are used to understand and make sense of our mediated society. The aim is to give you a thorough understanding of how creative thinking underpins and informs the practice work you’ll undertake.

    Media Communication in the Workplace: Experiencing Work

    This module will prepare you for working in the creative industries, freelancing and your potential future career. Seminar and workshop exercises will allow you to build a career development portfolio. In the second half of the module you’ll undertake a work experience placement.

    Advertising, PR and Journalism I

    This module explores at a practical and theoretical level the new modes of creativity which are transforming working methods in the contemporary economy. You’ll study advertising, public relations and journalism. You’ll develop a series of core ‘craft skills’ in writing and the deployment of images which are common across the fields of advertising, PR and journalism. You’ll receive some practical training on a range of writing and image analysis skills, designed to enhance your communicative abilities across a range of digital platforms, from the creation of advertising copy to reportage and reputation management.


    Intermediate Media Practice and Production

    This module gives you the opportunity to produce a portfolio of work that not only improves your technical skills, but also enables you to make links between theory and practice and enhance your employability. The skills workshops include individual work and group exercises, focusing on photography, web, sound, filming and editing.

    Optional modules typically available include:

    • Researching Media, Communication and Culture
    • Talking Media: Arguing, Speaking, Debating, Performing
    • Identity and Difference
    • Media, Communication and Culture in Asia
    • Communication and Creativity Toolkit
    • Digital Identities: the Politics of Communication in the Globalised World.
  • Year Three

    Core module


    This is a substantial piece of work developed and made by you in whatever media platform you choose. You’ll be supported by one-to-one tutorials with a specialist supervisor and be introduced to industry mentors who’ll give advice on practical projects.

    Optional modules typically available include:

    • Advertising, PR and Journalism II: Convergence and Creativity in the Digital Age
    • What’s New? The Future of Media Communications
    • Political Communication and Society
    • Alternative, Transnational Media and Communications
    • Lifestyle and Consumer Culture

Course specification

View the full course specification
Please note that course specifications may be subject to change

How you’re taught

Enabling creative thinking is central to how you’ll be taught. Classes consist of lectures, seminars, workshops, screenings and tutorials designed to develop your skills in creative thinking, problem-solving, critical analysis, research methods, time management, presentation and group work.

Work experience

You’ll undertake a period of work experience and complete a placement report. Employability exercises during seminars will help you produce career-based material such as your CV, LinkedIn profile and to start to develop potential career areas.

More student opportunities

International exchange

You’ll also have the option to take part in an international exchange at a partner university. Or you could source work placements abroad. These options will enable you to gain impressive international experience, and broaden your perspective and career ambitions.

You’ll experience other cultures, travel the globe and open your eyes to a world of opportunities. Our exchange partnership with a number of international universities enables you to live and study in another country in your second year.

Watch our video to find out more.

Learn a new language

Alongside your study you also have the opportunity to learn a new language. The University Language Programme (ULP) is available to all students and gives you the option of learning a totally new language or improving the skills you already have.

Learning a new language can enhance your communication skills, enrich your experience when travelling abroad and boost your career prospects. Find out more about the University Language Programme.

Creative industries in Nottingham

Nottingham has a thriving creative arts scene which feeds the local creative industries. Many successful TV production, digital design and marketing agencies have chosen to base themselves in Nottingham.

The creative industries in Nottingham include organisations like Nottingham Contemporary, Broadway Cinema and Media Centre, Antenna Media Centre and LeftLion.

Careers and employability

Your career development

You’ll possess many of the attributes needed to develop a career in the field of communications and media. These include research; organisation; content production; team-working and time-management skills. Graduates have gone on to work in journalism, events management, marketing, advertising and public relations. This includes roles as a social media consultant; marketing account manager; PR and marketing executive; marketing manager and digital content assistant.

Entry requirements

  • 112 UCAS tariff points from up to four qualifications (two of which must be A-level equivalent); or
  • BTEC Extended Diploma - DMM.
  • GCSEs - English and Maths grade C

If you are unsure whether the qualifications you have, or are currently studying for, meet the minimum entry requirements for this course, please contact us before submitting an application through UCAS.

Getting in touch

If you need any more help or information, please email our Admissions Team or call on +44 (0)115 848 4200.

We accept qualifications from schools, colleges and universities all over the world for entry onto our courses. If you’re not sure how your international qualification matches our course requirements please visit our international qualifications page.

Foundation courses

If you need to do a foundation course to meet our course requirements please visit Nottingham Trent International College (NTIC). If you’re already studying in the UK at a school or college and would like to know if we can accept your qualification please visit our foundation courses page.

English language entry requirements

If English is not your first language you need to show us that your language skills are strong enough for intensive academic study. We usually ask for an IELTS test and we accept some alternative English language tests.

Help and support

If you have any questions about your qualifications or about making an application to the University please email our International Team for advice.

How to apply

How to apply

Application for this course is through the UCAS application form.

You can follow our step-by-step instructions whilst applying through UCAS. You can also find out more about the application process on the UCAS website.

Once you have applied, make sure you check your emails regularly, including your junk mail folder. We may need to contact you during this time. Good luck with your application.

Personal statement

The UCAS application form requires you to write a personal statement as part of your application. For some tips on what to include, use our guide to writing an effective personal statement.

Any questions?

General course enquiries
Email us

Please read our notes on the University's commitment to delivering the educational services advertised.

Apply directly to the University for an undergraduate course if you’re not applying to any other UK university in the same year. If you are applying to more than one UK university you must apply through UCAS .

Apply as early as you can so that you have time to prepare for your studies. If you need a visa to study here you need to plan this into your application.

Keeping up-to-date

After you've applied, we’ll be sending you important emails throughout the application process so check your emails regularly, including your junk mail folder.

Good luck with your application!

Getting in touch

If you need any more help or information, please email our Admissions Team or call on +44 (0)115 848 4200.

Please read our notes on the University's commitment to delivering the educational services advertised.

Further information on how to apply

Need help with your application?
For admissions related enquiries please contact us:
Telephone: +44 (0)115 848 4200

Fees and funding

Preparing for the financial side of student life is important, but there’s no need to feel anxious and confused about it. We hope that our fees and funding pages will answer all your questions.

Getting in touch

For more advice and guidance, you can contact our Student Financial Support Service on +44 (0)115 848 2494.

While we aim to keep any extra study costs to a minimum, please see our page on additional costs and optional extras to find out about any additional expenses you may incur on your course.

Please see our fees page for more information.

We offer prestigious scholarships to new international students holding offers to study at the University.

While we aim to keep any extra study costs to a minimum, please see our page on additional costs and optional extras to find out about any additional expenses you may incur on your course.

Still need help?

+44 (0)115 941 8418