PGCert

CIM Level 4 Certificate in Professional Marketing

Females having discussion
  • Level(s) of study: Postgraduate taught
  • Study mode(s): Part-time (day)
  • Location: City Campus
  • Starting: September 2018 / January 2019 / April 2019
  • Course duration: 1 year(s)
  • Entry requirements: More information

Marketing has changed over the past decade and new practices are coming out even faster than before. To keep ahead of the competition and also develop your careers within marketing The Chartered Institute of Marketing (CIM) have developed a range of courses for each skill level to help develop you and your career.

The aim of the CIM Level 4 Certificate in Professional Marketing is to provide the practising marketer with relevant, contemporary marketing content to equip them for the current global landscape.

This course is aimed at aspiring marketers who want to gain knowledge and skills to progress within a career of marketing. It is ideal for those working in support roles i.e. marketing assistants or whose current job encompasses elements of marketing.

Learning is brought to life through meaningful and active assessment methods which embrace the modern marketing industry.

Successful completion of the CIM Level 4 Certificate in Professional Marketing will establish the knowledge, skills and understanding to be able to perform at an operational level and to carry out an essential and successful professional marketing role within the workplace.

Those who successfully achieve this qualification are able to understand the wider role of marketing and how their practical skills can be applied to their career progression within the marketing profession.

Nottingham Business School is in the 1% of business schools worldwide to have both EQUIS and AACSB accreditation.

Accredited by:

Financial Times
EQUIS logo

What you'll study

This course begins in September. Take a look at the academic calendar for term dates.

The course incorporates two core modules and one elective module.

Successful completion of three modules will lead to the CIM Certificate in Professional Marketing. Each module can be registered for separately and studied as a distinct, standalone award in that subject.

To take a qualification, you'll need to join CIM first. As a member of CIM, you will have access to a range of benefits and resources that can support your studies and professional marketing career. If you are already a member, just apply for your chosen qualification.

  • Core Modules

    Marketing

    This module is about recognising the importance of marketing’s role in driving success and delivering results. It provides the knowledge and understanding of the function of marketing within the organisation and demonstrates how an appreciation of customer behaviour can enable effective targeting. It outlines an understanding of how external environmental influences affect planning and how information enables decision making, and the elements of the marketing mix and how these are applied to address market and customer needs.

    Module structure

    Three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria (weighting indicated in brackets). By the end of this module you should be able to:

    Unit 1: The marketing concept

    • Understand the role and function of marketing (10%).
    • Understand what influences customer behaviour (15%).

    Unit 2: Analysis and insight

    • Identify factors and trends in the marketing environment and how they affect marketing planning (15%).
    • Identify options for gathering relevant marketing information (15%).

    Unit 3: Marketing mix

    • Know the elements of the marketing mix (30%).
    • Apply and adapt the marketing mix to satisfy customer needs (15%).

    Integrated Communications

    This module aims to enable understanding of the importance of effective internal and external communications in building sustainable relationships and delivering customer value. It provides the opportunity to recognise the importance of communications planning in delivering marketing solutions. It explains how the concept of product and brand management can enable organisations to deliver customer value. It outlines the components of the marketing communications mix and enables understanding of integrated marketing communications (IMC) planning.

    Module structure

    Three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria (weighting indicated in brackets). By the end of this module you should be able to:

    Unit 1: Internal marketing

    • Know how to build cross-functional relationships (15%)
    • Understand how to harness resources to deliver effective marketing solutions (10%)

    Unit 2: Value proposition

    • Create effective communications to deliver value to customers (15%)
    • Understand product and brand management (20%)

    Unit 3: Marketing communications

    • Understand the components of the marketing communications mix (20%)
    • Develop integrated marketing communications (20%)
  • Elective Modules

    Customer Experience

    This module recognises how deeper knowledge of customer requirements within different contexts allows organisations to enhance customer experience. It provides the skills and understanding to assess customer expectations in context and to develop and deliver activities that meet those expectations. It introduces customer experience frameworks and highlights how to establish effective monitoring and measurement techniques that ultimately enable organisations to improve customer experience.

    Module structure

    Three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria (weighting indicated in brackets).
    By the end of this module you should be able to:

    Unit 1: Customer context

    • Understand the range of different contexts across which marketers operate (15%).
    • Understand the importance of customer expectations (15%).

    Unit 2: Customer experience

    • Understand the different dimensions of customer experience (20%).
    • Deliver activities that enhance customer experience (20%).

    Unit 3: Measuring and monitoring

    • Know how to monitor and measure customer experience in context (15%).
    • Use metrics to improve future customer experience (15%).

    Digital Marketing

    This module is about appreciating the importance of the ever-evolving digital landscape and understanding how to develop skills to improve digital marketing effectiveness. It provides awareness of the nature of the challenges and opportunities within the digital environment and outlines the skills and tools required to support and enhance marketing activities. It identifies the importance of effective monitoring and measurement techniques that enable organisations to improve digital marketing performance.

    Module structure

    Three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria (weighting indicated in brackets). By the end of this module you should be able to:

    Unit 1: The digital landscape

    • Understand the opportunities and challenges presented through the disruptive digital environment (15%).
    • Assess the impact and influence of the dynamic digital environment (15%).

    Unit 2: Digital toolkit

    • Understand how key digital tools can support and enhance marketing (20%).
    • Understand the relevance of digital platforms and channels in context (20%).

    Unit 3: Digital in action

    • Develop digital activities to support and enhance multichannel marketing (15%).
    • Apply the key principles involved in monitoring and measuring digital marketing effectiveness (15%).

Nottingham Business School joins world top 5% with global AACSB accreditation

How you’re taught

Study methods and assessment

A variety of assessment methods are used for the CIM Level 4 Certificate in Professional Marketing depending on the module chosen and can include examinations, written assignments and practical portfolio submission. Assessment methods used within the qualification are employer-driven, practitioner-based, relevant and appropriate for business needs.

The main focus is on blended learning with supported online documents.

Attendance

You will be required to attend an afternoon and evening session from 2 pm till 4 pm and then 5 pm till 7 pm on alternate Wednesdays throughout the course. There are two Saturday workshop sessions.

In the latest CIM assessments our students achieved a 100% pass rate, 93% with Distinction.

Careers and employability

This course does not currently offer placements, but the course assignments are based on real-world issues.

Applicants must therefore be in employment, or be able to gain access to an organisation upon which to base assignments. You will need permission from the organisation to use their data during your course.

Career development

In an increasingly crowded workplace, the practical nature of this course will help to differentiate you from other applicants, and will indicate to employers that you're serious about marketing. This course will help demonstrate that you've got the skills and techniques needed to devise and execute tactical marketing activities. Students from this course have gone onto roles such as marketing executive.

Accreditation

You will gain a CIM Level 4 Certificate in Professional Marketing - a highly sought out qualification by employers - upon completion of the course.

To develop your skills further you can apply to do the CIM Level 6 Diploma in Marketing which is also offered at Nottingham Business School.

NTU has been awarded a commendation for the excellent standard of results achieved in the Digital Marketing Essentials, Marketing in Action, Digital Strategy and the Digital Marketing modules.

Entry requirements

You will need one of the following:

  • Honours degree; or
  • CIM Level 3 Introductory Certificate in Marketing; or
  • NVQ Marketing Level 3; or
  • NVQ Level 4 in any subject.
  • Applicants with non-standard entry qualifications will be considered on an individual basis.

Other requirements:

  • Academic reference

English language entry requirements

If English is not your first language you need to show us that your language skills are strong enough for intensive academic study. We usually ask for an IELTS test and we accept some alternative English Language tests.

You will need to following to apply for this course:

  • IETLS 6.5 (with a minimum of 5.5 in each skill)

For a list of our language requirements please visit our English language page.

How to apply

Ready to join us? Then apply as soon as you can. Just click the Apply button at the top of the page and follow the instructions for applying. Make sure you check the entry requirements above carefully before you do.

Please read our notes on the University's commitment to delivering the educational services advertised.

Ready to join us? Then apply as soon as you can. Just click the Apply button at the top of the page and follow the instructions for applying. Make sure you check the entry requirements above carefully before you do.

Please read our notes on the University's commitment to delivering the educational services advertised.

Fees and funding

For details on course fees and any funding available please visit our fees and funding page for further information and any additional support.

Additional costs

You will need to register with CIM prior to taking this course and their membership fee is £50.

The assessment costs £140 per module.

For details on course fees and any funding available please visit our fees and funding page for further information and any additional support.

Additional costs

You will need to register with CIM prior to taking this course and their membership fee is £50.

The assessment costs £140 per module.

Still need help?

Nottingham Business School
+44 (0)115 848 4460