PGDip

CIM Level 6 Diploma in Professional Marketing

  • Level(s) of study: Postgraduate taught
  • Study mode(s): Part-time (day)
  • Location: City Campus
  • Starting: September 2018 / January 2019 / April 2019
  • Course duration: 1 year(s)
  • Entry requirements: More information

The Diploma in Professional Marketing gives you the required knowledge, skills and understanding at management level to take a strategic approach to marketing planning. By understanding key marketing metrics and measurement techniques you will be able to interpret relevant insight and make informed strategic decisions.

This course is aimed at marketers in operational, supervisory or management roles who want to develop their marketing knowledge and skills. It is suitable for department managers, functional managers, product/brand managers, account managers, marketing executives and business development managers.

Successful completion of the Diploma in Professional Marketing will establish the knowledge, skills and understanding to be able to perform at a management level, and to carry out an essential and successful professional marketing role within the workplace.

Those who successfully achieve this qualification are able to understand the wider role of marketing and how their practical skills can be applied to their career progression within the marketing profession.

Nottingham Business School have both EQUIS and AACSB accreditation.

Accredited by:

EQUIS logo
Financial Times

What you'll study

This course begins in September, January and April.

The course incorporates two core modules and one elective module.

Successful completion of three modules will lead to the CIM Diploma in Professional Marketing.
Each module can be registered for separately and studied as a distinct, stand alone award in that subject.

To take a qualification, you'll need to join CIM first. As a member of CIM, you will have access to a range of benefits and resources that can support your studies and professional marketing career. If you are already a member, just apply for your chosen qualification.

  • Core Modules

    Strategic Marketing

    This module recognises the significance of situation analysis and introduces techniques for assessing external and internal environments to enable effective decision making. It outlines the importance of all stages within the marketing planning process, from audit, through strategic decision making, to implementation of plans; and how managing resources, employing monitoring and measurement techniques enable the achievement of strategic marketing objectives.

    Module structure

    Three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria (weighting indicated in brackets). By the end of this module you should be able to:

    Unit 1: Situation analysis

    • Understand how to analyse an organisation’s current and future external environment (15%).
    • Understand how to analyse an organisation’s current and future internal environment (15%).

    Unit 2: Planning

    • Analyse relevant information to recommend and inform strategic decision making (20%).
    • Develop a strategic marketing plan to realise organisational objectives (20%).

    Unit 3: Implementation and control

    • Manage resources to deliver the strategic marketing plan (15%).
    • Monitor, measure and adapt the marketing plan for continuous improvement (15%).

    Mastering Metrics

    This module examines the role of marketing metrics and establishes how an understanding of a range of measurement techniques can enable organisations to achieve marketing insights and strategic decision making. It provides an appreciation of how these techniques, aligned to business objectives, can establish and determine marketing effectiveness. It outlines the value of using appropriate data sources to enable analysis, and employing appropriate analytics tools and techniques to ensure effective marketing decision making.

    Module structure

    Three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria (weighting indicated in brackets). By the end of this module you should be able to:

    Unit 1: Metrics and analytics

    • Understand the role of marketing metrics (15%).
    • Understand the significance of different measurement techniques across a range of market contexts (10%).

    Unit 2: Measuring effectiveness

    • Know the relevant measures of marketing performance (15%).
    • Apply marketing metrics to establish the effectiveness of marketing activities (20%).

    Unit 3: Analytics for decision making

    • Understand appropriate sources data analysis (15%).
    • Utilise various analytics tools and techniques for marketing insight and strategic decision making (25%).
  • Elective Modules

    Driving Innovation

    This module outlines the importance of how taking a visionary approach and embedding innovation, can help organisations deal with the challenges of a fast-moving marketplace. It focuses on how an understanding of the relationship between marketing and entrepreneurship can enable organisations to deliver compelling marketing solutions. It presents the key factors in building and nurturing innovation throughout the organisation and within the marketing function. It provides an appreciation of the role of internal marketing in supporting a culture of innovation and in implementing change programmes.

    Module structure

    Three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria (weighting indicated in brackets). By the end of this module you should be able to:

    Unit 1: Entrepreneurial marketing

    • Understand the relationship between marketing and entrepreneurship (15%).
    • Implement an entrepreneurial response to change and to delivering marketing solutions (15%).

    Unit 2: Innovation

    • Understand the key factors that facilitate and nurture innovation in organisations (15%).
    • Apply principles of innovation throughout the marketing function (15%).

    Unit 3: The marketing champion

    • Understand the role of internal marketing (20%).
    • Implement marketing-led organisational change (20%).

    Digital Strategy

    This module outlines how understanding and analysing the macro and micro-environments can enable organisations to assess the impact of the disruptive digital landscape in delivering objectives, to develop strategic recommendations and how creating digital marketing mixes can enable organisations to respond with agility to market needs. It examines how the management of digital channels and the application of key digital measures help to achieve business objectives.

    Module structure

    Three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria (weighting indicated in brackets).
    By the end of this module you should be able to:

    Unit 1: Digital disruption

    • Understand the strategic implications of the disruptive digital environment (10%).
    • Generate relevant insights into key emerging themes within the digital marketing environment (20%).

    Unit 2: Digital planning

    • Develop strategic recommendations in order to acquire, convert and retain customers (20%).
    • Deliver an agile response to changing customer behaviours (20%).

    Unit 3: Delivering success

    • Manage and optimise key channels and content within a digitally enhanced strategic plan (20%).
    • Apply key digital measures to analyse social, sentiment, search and site behaviour (10%).

How you’re taught

A variety of assessment methods are used for the CIM Level 6 Diploma in Professional Marketing. Depending on the module chosen, these can include examinations, written assignments and practical portfolio submission. Assessment methods used within the qualification are employer-driven, practitioner-based and both relevant and appropriate for business needs.

The main focus is on blended learning, supported by online resources.

Attendance

You will be required to attend an afternoon and evening session from 2 pm till 4 pm and then 5 pm till 7 pm on alternate Wednesdays throughout the course. There are two Saturday workshop sessions.

In the latest CIM assessments our students achieved a 100% pass rate, 93% with Distinction.

Careers and employability

This course does not currently offer placements, but the course assignments are based on real-world issues.

Applicants must therefore be in employment, or be able to gain access to an organisation upon which to base assignments. You will need permission from the organisation to use their data during your course.

Career development

In an increasingly crowded workplace, the practical nature of this course differentiates graduates from other applicants, acts as a significant signal to employers that graduates are serious about Marketing and demonstrate that graduates have the skills and techniques needed to manage the marketing function.

Accreditation

Upon completion of the course you will gain a CIM Level 6 Diploma in Professional Marketing - a highly sought after qualification by employers.

NTU has been awarded a commendation for the excellent standard of results achieved in the Digital Marketing Essentials, Marketing in Action, Digital Strategy and the Digital Marketing modules.

Entry requirements

You will need:

  • A 2.2 honours degree in Business / Marketing with one-third credits in Marketing or CIM Level 4 Certificate in Professional Marketing and
  • Minimum 18 months in a managerial or supervisory role

Or

  • Significant experience (minimum three years) working in a marketing management role.

Other requirements:

  • Academic or vocational reference

English language entry requirements

If English is not your first language you need to show us that your language skills are strong enough for intensive academic study. We usually ask for an IELTS test and we accept some alternative English Language tests.

You will need to following to apply for this course:

  • IETLS 6.5 (with a minimum of 5.5 in each skill)

For a list of our language requirements please visit our English language page.

How to apply

Ready to join us? Then apply as soon as you can. Just click the Apply button at the top of the page and follow the instructions for applying. Make sure you check the entry requirements above carefully before you do.

Please read our notes on the University's commitment to delivering the educational services advertised.

Ready to join us? Then apply as soon as you can. Just click the Apply button at the top of the page and follow the instructions for applying. Make sure you check the entry requirements above carefully before you do.

Please read our notes on the University's commitment to delivering the educational services advertised.

Fees and funding

For details on course fees and any funding available please visit our fees and funding page for further information and any additional support.

Additional costs

You will need to register with CIM prior to taking this course and their membership fee is £50.

The assessment costs £180 per module.

For details on course fees and any funding available please visit our fees and funding page for further information and any additional support.

Additional costs

You will need to register with CIM prior to taking this course and their membership fee is £50.

The assessment costs £180 each.

Still need help?

Nottingham Business School
+44 (0)115 848 4460