PGDip

CIM Level 6 Diploma in Professional Marketing

  • Level(s) of study: Postgraduate taught
  • Study mode(s): Part-time (day)
  • Location: City Campus
  • Course duration: 1 year(s)
  • Entry requirements: More information

The Diploma in Professional Marketing gives you the required knowledge, skills and understanding at management level to take a strategic approach to marketing planning. By understanding key marketing metrics and measurement techniques you will be able to interpret relevant insight and make informed strategic decisions.

This course is aimed at marketers in operational, supervisory or management roles who want to develop their marketing knowledge and skills. It is suitable for department managers, functional managers, product/brand managers, account managers, marketing executives and business development managers.

Successful completion of the Diploma in Professional Marketing will establish the knowledge, skills and understanding to be able to perform at a management level, and to carry out an essential and successful professional marketing role within the workplace.

Those who successfully achieve this qualification are able to understand the wider role of marketing and how their practical skills can be applied to their career progression within the marketing profession.

Nottingham Business School have both EQUIS and AACSB accreditation.

Accredited by:

EQUIS logo
Financial Times

What you'll study

This course begins in September, January and April.

The course incorporates two core modules and one elective module.

Successful completion of three modules will lead to the CIM Diploma in Professional Marketing.
Each module can be registered for separately and studied as a distinct, stand alone award in that subject.

To take a qualification, you'll need to join CIM first. As a member of CIM, you will have access to a range of benefits and resources that can support your studies and professional marketing career. If you are already a member, just apply for your chosen qualification.

  • Core Modules

    Marketing and Digital Strategy

    This module enables you to take both a traditional and digital strategic approach to marketing planning, integrating digital strategy, models, frameworks and techniques to achieve competitive advantage. Recognise the significance of situation analysis and assess the external and internal environments that enable effective decision making. You will learn how to manage resources and employ monitoring and measurement techniques that enable the achievement of strategic marketing objectives.

    Module structure

    Three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria (weighting indicated in brackets). By the end of this module you should be able to:

    Unit 1: Situation analysis

    • Understand how to analyse an organisation’s current and future internal and external environments (15%).
    • Interpret relevant information and insights to recommend and inform strategic decision making (15%).

    Unit 2: Planning

    • Develop marketing objectives and strategy to deliver organisational objectives (20%).
    • Develop a strategic marketing plan and a supporting marketing mix to deliver marketing objectives (20%).

    Unit 3: Implementation and control

    • Define the resources required to deliver the strategic marketing plan  (15%).
    • Apply the results of monitoring and measurements, and adapt the marketing plan for continuous improvement (15%).

    Innovation in Marketing

    This module enables you to take a visionary approach and embed innovation to help your organisation deal with the challenges of a fast-moving marketplace. You will be able to understand the relationship between marketing and innovation and recognise the key factors in building and nurturing innovation within the marketing function. You will also be able to use internal and external marketing in supporting a specific innovation.

    Module structure

    Three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria (weighting indicated in brackets). By the end of this module you should be able to:

    Unit 1: Innovation

    • Understand how innovation and disruption are influencing organisational growth (15%).
    • Assess the key factors that facilitate innovation in organisations (15%).

    Unit 2: Innovative Marketing

    • Apply principles of innovation throughout the marketing function (20%).
    • Develop a business case for a marketing related innovation (20%).

    Unit 3: Innovation in Action

    • Understand the activities required for the implementation of innovative marketing (15%).
    • Develop a plan for the communication of innovation (15%).
  • Elective Modules

    The Digital Customer Experience

    Customer behaviour has dramatically changed with the digital revolution. This module provides you with insights into the digital customer experience and highlights ways to adapt to this changing market, allowing you to fulfil customers’ strategic needs. It will provide the knowledge and skills to select appropriate channels to market to meet objectives. It will also help to ensure you provide the desired customer experience, by understanding the customer's journey while complying with relevant legislation and regulation.

    Module structure

    Three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria (weighting indicated in brackets). By the end of this module you should be able to:

    Unit 1: Channel Selection and Customer Insights

    • Assess the strategic options for channel selection (15%).
    • Understand relevant insights into digital customers (15%).

    Unit 2: Managing Channels

    • Understand how digital channels are managed effectively in practice (15%).
    • Define requirements for legal compliance in digital campaigns (15%).

    Unit 3: Digital Customer Experience

    • Understand the customer journey (20%).
    • Develop plans to improve the user experience (20%).

    Managing Brands

    This module enables you to take a strategic approach to branding at a product/service level so that it is consistent with the corporate brand and impacts reputation positively. You will gain the skills to establish and position brand strategy, and also manage the brand so it continues to deliver the brand promise. You will also be able to ensure the success of the brand through adequate resourcing and monitor and maintain the brand in the long term.

    Module structure

    Three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria (weighting indicated in brackets).
    By the end of this module you should be able to:

    Unit 1: Brand Strategy

    • Understand how brands are defined and positioned to add value to organisations (15%).
    • Assess the elements of brand strategy (15%).

    Unit 2: Brand Management

    • Understand the factors that drive brand identity and success (15%)
    • Develop a brand plan to deliver the brand strategy (20%)

    Unit 3: Brand Metrics

    • Apply a range of techniques to manage the resources to deliver the brand plan (15%)
    • Interpret brand metrics and adapt the brand plan for continuous improvement (20%)

How you’re taught

A variety of assessment methods are used for the CIM Level 6 Diploma in Professional Marketing. Depending on the module chosen, these can include examinations, written assignments and practical portfolio submission. Assessment methods used within the qualification are employer-driven, practitioner-based and both relevant and appropriate for business needs.

The main focus is on blended learning, supported by online resources.

Attendance

You will be required to attend an afternoon and evening session from 2 pm till 4 pm and then 5 pm till 7 pm on alternate Wednesdays throughout the course. There are two Saturday workshop sessions.

In the latest CIM assessments our students achieved a 100% pass rate, 93% with Distinction.

Careers and employability

This course does not currently offer placements, but the course assignments are based on real-world issues.

Applicants must therefore be in employment, or be able to gain access to an organisation upon which to base assignments. You will need permission from the organisation to use their data during your course.

Career development

In an increasingly crowded workplace, the practical nature of this course differentiates graduates from other applicants, acts as a significant signal to employers that graduates are serious about Marketing and demonstrate that graduates have the skills and techniques needed to manage the marketing function.

Accreditation

Upon completion of the course you will gain a CIM Level 6 Diploma in Professional Marketing - a highly sought after qualification by employers.

NTU has been awarded a commendation for the excellent standard of results achieved in the Digital Marketing Essentials, Marketing in Action, Digital Strategy and the Digital Marketing modules.

Entry requirements

You will need:

  • A 2.2 honours degree in Business / Marketing with one-third credits in Marketing or CIM Level 4 Certificate in Professional Marketing and
  • Minimum 18 months in a managerial or supervisory role

Or

  • Significant experience (minimum three years) working in a marketing management role.

Other requirements:

  • Academic or vocational reference

English language entry requirements

If English is not your first language you need to show us that your language skills are strong enough for intensive academic study. We usually ask for an IELTS test and we accept some alternative English Language tests.

You will need to following to apply for this course:

  • IETLS 6.5 (with a minimum of 5.5 in each skill)

For a list of our language requirements please visit our English language page.

How to apply

Ready to join us? Then apply as soon as you can. Just click the Apply button at the top of the page and follow the instructions for applying. Make sure you check the entry requirements above carefully before you do.

Please read our notes on the University's commitment to delivering the educational services advertised.

Ready to join us? Then apply as soon as you can. Just click the Apply button at the top of the page and follow the instructions for applying. Make sure you check the entry requirements above carefully before you do.

Please read our notes on the University's commitment to delivering the educational services advertised.

Fees and funding

For details on course fees and any funding available please visit our fees and funding page for further information and any additional support.

Additional costs

You will need to register with CIM prior to taking this course and their membership fee is £60.

The assessment costs £185 per module.

For details on course fees and any funding available please visit our fees and funding page for further information and any additional support.

Additional costs

You will need to register with CIM prior to taking this course and their membership fee is £60.

The assessment costs £185 each.

Still need help?

Nottingham Business School
+44 (0)115 848 4460