MSc

Branding and Advertising

Students in class
  • Level(s) of study: Postgraduate taught
  • Study mode(s): Full-time / Sandwich
  • Location: City Campus
  • Starting: September 2017 and January 2018
  • Course duration: One year full-time / two years with a work placement (September starters)

Whether you want to work for a major international brand or an innovative creative agency, this popular Masters degree will help you develop into an effective marketing communications professional.

This degree will give you the leading-edge theories, tools and techniques you need to operate at a strategic and tactical level within global marketing. Created in close consultation with senior marketing professionals and the Chartered Institute of Marketing, it develops the skills sought by today's marketing employers.

In your first semester, you will explore fundamental issues and concepts of marketing practice, before learning about consumer buying behaviour and the factors influencing it. You will also take a holistic view of an organisation and how it attempts to develop marketing strategy in a challenging global environment.

In your second semester, you will learn about corporate and reputation management. You will also implement and work with practical tools including marketing plans and metrics, as well as developing your understanding of consumer engagement. You will be exposed to the very latest thinking in both conventional and digital marketing disciples.

Finally, in your third semester, you will choose a major practical project, with the opportunity to use your skills in a real-world setting, conduct independent research or gain work experience overseas.

Why choose this degree?

Throughout this course you will benefit from:

  • exposure to leading-edge marketing thinking, tools and techniques
  • the partnership with the CIM, which means that on successful completion of the MSc Branding and Advertising degree you have the opportunity to gain an extra qualification, the Level 4 CIM Professional Certificate in Marketing. You will also have student membership from the CIM and be exempt from certain modules on either the CIM Level 4 Certificate in Professional Marketing or CIM Level 6 Diploma in Professional Marketing
  • small group teaching delivered by a team of specialists who have both academic and extensive marketing industry credentials
  • an international environment. Typically, these routes welcome students from over 25 different countries, which means you will have a truly international learning experience
  • a comprehensive development programme, which includes a short residential team-building course, usually held in the Peak District
  • a personal tutor who will support you throughout the year with a structured programme of personal development. Career workshops, talks and advice from our team of trained career consultants are all available to ensure you succeed in the job market.

Work Placement Opportunity

You may be able to add a years' work placement, making your Masters a two year degree*. It's a great way to put your learning into practice and gain valuable real-world experience to boost your career.

*Please note that the two year option with a work placement is only available to September starts.

Accredited by:

What you'll study

At Nottingham Business School, you can create a personalised learning experience, giving you a unique Masters degree that equips you with the skills you'll need, for the career you want.

  • Semester One modules

    Principles of Marketing

    This module will help articulate a critical understanding of the contemporary issues, theories and conceptual frameworks used to explain and guide conventional marketing activities in organisations nationally and internationally. You will be provided with a fundamental understanding of the basic tools and concepts of marketing. More specifically, you will be introduced to the core marketing functions and develop an understanding of the key concepts, frameworks and models encountered in marketing.

    The Customer Experience

    This module explores the models and techniques that are used in key marketing functions, focusing on how to create and deliver value for the customer. You will consider why organisations make particular marketing decisions and how marketing activities are integrated and delivered in a way that creates value for their customers. You will explore a number of areas including product management and development, branding, pricing, channel management, internal and external marketing communications and customer service.

    Strategic Marketing and the Global Environment

    On this module you will cover the key concepts, frameworks and models encountered in the strategic marketing process. You will earn to assess the nature and dimensions of branding/brand decisions, their role in the development of a competitor advantage, and their significance in global markets. As part of your skills development you will also learn to evaluate and analyse different forms of branding. On completing the module you will be able to demonstrate an understanding of the direction and management of marketing activities as part of the implementation of strategic direction, taking into account business intelligence requirements, marketing processes, resources, markets and the company vision.

  • Semester Two modules

    Branding and Corporate Reputation Management

    On this module, you will be able to examine diverse theories of branding and as a result understand the strategic challenges brands and their managers face. You will also be able to acquire brand management skills which will enable you to make an effective contribution.

    Driving Marketing Communications

    On this module you will develop an integrated approach to marketing communications from a societal, strategic business and planning perspective. You will take in depth look at the strengths and weaknesses of different communication media and learn the fundamental principles of developing and ensuring that marketing communication is done as effectively as possible.

    Contemporary Perspectives in Customer Engagement

    During this module, you will examine the core theories relating to customer engagement and apply these in a range of differing marketing contexts. You will be able to demonstrate knowledge and understanding of traditional and contemporary debates related to the philosophy and practice of marketing.

  • Semester Three modules

    In your final semester you will take on a major project, giving you a fantastic opportunity to use the theories and knowledge you've gained to produce a challenging, meaningful piece of work. Projects include:

    Consultancy Experience Project

    Working as part of a team, you will undertake focused research, developing your professional skills, managing a complex project and delivering results in a real business situation. You will present your findings to the client and learn valuable project management tools and concepts.

    Internship Experience Project

    On an internship of 12 weeks or more, you will apply the theories you have learned to a substantial, live project. This will involve focused research, developing skills, managing a complex project and delivering results in a real business situation. You will also learn project management tools and concepts.

    Business Research Project

    This project is a more traditional piece of independent research, creating an academic research paper, presentation and methodological reflection. Because we believe experiential learning is so important, this project is only available to students with significant prior work experience or a desire to progress to a PhD.

    Global Experience Project

    This exciting project gives you the opportunity of travelling overseas to attend a summer school at one of our partner institutions. You will produce a piece of academic work drawing on either a concept from the summer school or a case study based on a company local to the host institution.

  • All year

    Transformational Leadership Development

    Transformational management education is a key focus within NBS, where effective ethical education across all business and management courses is the foundation of our students’ abilities to understand and contribute in meaningful ways towards current and future challenges in the area of sustainable development. The purpose of the module is to increase understanding of how to manage your own continuous personal and professional development in order to enable sustained career success and to be an effective and transformational leader.

    Customer Insight through Marketing Research

    The aim of this module is to develop your skills as an effective decision maker - organisations require insight to make effective decisions and effective marketing research has been an integral part of how decision makers in organisations understand consumers and market dynamics; and as an effective academic - philosophical debates and methodological issues will be explored as a foundation to understanding marketing research.

    Placement Diploma in Industrial Experience (2 year course only)

    This module aims to develop your understanding of the business and commercial environment. You will apply relevant prior knowledge and skills in the business environment increasing your commercial awareness. On completion of the module, you will have developed a range of skills and have a practical insight into the world of work and possible career opportunities.

Course specification

View the full course specification
Please note that course specifications may be subject to change

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How you’re taught

Study and support

Teaching and learning methods are centred around interactive workshops which are highly participative in nature and will employ case studies, discussions, business simulations and group activities.

Interactivity is key to our teaching and we are committed to providing courses that adopt teaching methods that are appropriate to the student cohort and the specific modules.

We ensure that support and guidance is in place, especially during the early stages of the degree and assessment periods, to help you become comfortable with operating in a student-centred learning environment.

Assessment methods

A range of assessment methods are used across the course, the choice of which reflects the needs and demands of the different types of module. Some modules will assess the ability to work collaboratively in a team and others will assess individual capability. Types of assessment will range from examinations to group presentations including essays, reports, financial analyses, literature reviews and research-based projects.

The interactive nature of the taught sessions offers opportunities to gain feedback on your performance before being formally assessed and increasing use is made of eLearning to further support the feedback process.

Chartered Institute of Marketing

When you successfully complete your MSc Branding and Advertising degree, you'll have the opportunity to gain an extra qualification, the Level 4 CIM professional Certificate. You'll also be exempt from certain modules on either the CIM Level 4 Certificate in Professional Marketing or CIM Level 6 Diploma in Professional Marketing. The qualification you gain depends on your level of practical experience.

Induction

All our degrees begin with a comprehensive development programme that will help you prepare for your studies and develop key academic and transferable skills. A key feature is a short residential team-building course, normally in the Peak District.

Browse through a selection of photos from our residential weekends.

You will also have opportunities to meet members of the teaching team and other postgraduate students, receive detailed programme information, and gain valuable support and guidance from the library, careers service, international office and Student Support Services.

In-sessional English language support

In-sessional English language support classes are available to all international (non-EU) students studying on degree courses at NTU. There is no extra charge for these classes.

Learn a new language

Alongside your study you also have the opportunity to learn a new language. The University Language Programme (ULP) is available to all students and gives you the option of learning a totally new language or improving the skills you already have.

  • enhance your communication skills
  • enrich your experience when travelling abroad
  • boost your career prospects.

Find out more about the University Language Programme.

Careers and employability

Placement year opportunities

If you are starting your degree in September, you can choose to add a year's work placement, making your Masters a two-year course. It's a great way to put your learning into practice and gain valuable real-world experience to boost your career. We have extensive links with corporate partners who can offer placements, so we can guide you in your placement search, and help you to find and apply for a suitable post. If you undertake a placement, you must take up the Business Research Project in Semester Three.

If you're unable to take a full year's placement, but have completed at least 36 weeks, you can qualify for a Placement Diploma in Industrial Experience.

Career prospects

This degree can help you move into a career in marketing communications within a large corporate, small to medium sized business or marketing agency. You could go into account management, brand management, media planning or other marketing roles.

Career development

As an integral part of the degree, careers advisers will run a series of workshops where students can identify methods and strategies to enable them to effectively pursue their career goals. The workshops will focus on both home and international students and concentrate on developing skills and occupational awareness.

Helping you find your feet after university

Following graduation, we will continue to support you by providing a number of services that will help kick-start your career.

Our Employability Team are here to inspire and enhance every stage of your career planning, and as a graduate of NTU, you will be able to access their services for three years after your degree has finished.

Services they provide include:

  • finding placements, internships and part-time work
  • helping you to pursue self-employment
  • advice on taking gap years and time out
  • information and help on getting into volunteering
  • providing advice on further study.

We have an excellent employability rate, with 95% of our postgraduates being employed or in further education six months after graduating.

DLHE 2015/16

Entry requirements

  • You will need an undergraduate degree equivalent to a UK undergraduate honours degree (2.2 or above).
  • All applicants will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen programme of study will benefit them in their future career.
  • One academic reference is required.

Applicants with non-standard entry requirements and / or relevant experience will be considered on an individual basis

Getting in touch If you need any more help or information, please email our Admissions Team or call on +44 (0)115 848 4200.

  • You will need an undergraduate degree equivalent to a UK undergraduate honours degree (2.2 or above).
  • All applicants will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen programme of study will benefit them in their future career.
  • One academic reference is required.

We accept qualifications from schools, colleges and universities all over the world for entry onto our postgraduate degrees. If you’re not sure how your international qualification matches our course requirements please visit our international qualifications page.

Pre-Masters and foundation degrees

If you need to do a foundation or pre-Masters course to meet our course requirements please visit Nottingham Trent International College (NTIC). If you’re already studying in the UK at a school or college and would like to know if we can accept your qualification please visit our foundation and pre-Masters courses page.

English language entry requirements

If English is not your first language you need to show us that your language skills are strong enough for intensive academic study. We usually ask for an IELTS test and we accept some alternative English language tests.

For a list of our language requirements please visit our English language page.
If you need to do a pre-sessional English language course to meet the English requirements please visit our pre-sessional English course page.

Help and support

If you have any questions about your qualifications or about making an application to the University please contact our international team for advice.

How to apply

Ready to join us? Click the Apply online button at the top of the page to complete your application. You can apply for this degree throughout the year. Most of our postgraduate courses are popular and fill up quickly though, so apply as soon as you can.

Writing your application

Be honest, thorough and persuasive in your application. Remember, we can only make a decision based on what you tell us. Make sure you include as much information as possible, including uploading evidence of results already achieved, as well as a personal statement.

Keeping up to date

After you’ve applied, we’ll be sending you important emails throughout the application process - so check your emails regularly, including your junk mail folder. You can get more information and advice about applying to NTU in our postgraduates’ guide. Here you’ll find advice about how to write a good personal statement and much more.

Good luck with your application!

Please read our notes on the University's commitment to delivering the educational services advertised.

Apply directly to the University online using the NTU online application portal.

Apply for your degree as early as you can so that you have time to prepare for your studies. If you need a visa to study here you need to plan this into your application.

Keeping up to date
After you’ve applied, we’ll be sending you important emails throughout the application process - so check your emails regularly, including your junk mail folder.

Please read our notes on the University's commitment to delivering the educational services advertised.

If you have any questions on applying, funding, or your degree of interest, please get in touch. David Weerasinghe (david.weerasinghe@ntu.ac.uk) is responsible for MSc Branding and Advertising.

If you would like to speak to a current student studying your course of interest, please get in touch with David Weerasinghe (david.weerasinghe@ntu.ac.uk) to arrange this.

Fees and funding

Full-time one year: £9,000.

Full-time two years (with placement): £10,380 (£9,000 in Year 1, £1,380 in Year 2).

Preparing for the financial side of student life is important, but there's no need to feel anxious and confused about it. We hope that our fees and funding page will answer your questions.

You may be able to get a competitive scholarship to help fund your studies, we award scholarships to those students who can demonstrate excellent achievement, passion and dedication to their studies.

Please take a look at our postgraduate funding page for information about postgraduate funding opportunities.

Full-time one year: £13,400.

Full-time two years (with placement): £14,780 (£13,400 in Year 1, £1,380 in Year 2).

Please visit our postgraduate fees page for further information on course fees.

We offer prestigious scholarships to new international students holding offers to study on eligible courses at the University.

For more information on these and other opportunities for funding please visit our international scholarships page.

For information on how to pay your fees to the University please visit our international fee payment page.

Still need help?

Nottingham Business School enquiries
+44 (0)115 848 4460