MSc

Branding and Advertising (2yr) / Branding and Advertising

  • Level(s) of study: Postgraduate taught
  • Study mode(s): Full-time
  • Location: City Campus
  • Starting: September 2019
  • Course duration: 2 / 1 year(s)
  • Entry requirements: More information

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Whether you want to work for a major international brand or an innovative creative agency, our popular MSc Branding and Advertising degree will help you develop into an effective marketing communications professional. The course is aimed at students from a range of backgrounds, who want to specialise in branding and marketing communications. You will develop skills and learn from leading-edge theories, tools and techniques you'll need to operate at a strategic and tactical level within global marketing.

The fragmentation of media and the complex and competitive nature of business now means that organisations need to think carefully about their branding and how they communication with current and prospective customers. This course will give you an exciting and stimulating opportunity to reflect on how organisations can rise to the communications challenges of the 21st Century.

Created in close consultation with senior marketing professionals and the Chartered Institute of Marketing (CIM), our course will develop the skills that are sought after by today’s marketing employers. When you successfully complete your MSc Branding and Advertising degree, you'll have the opportunity to gain an extra qualification, the Level 4 Certificate in Professional Marketing upon successful completion of an exam.

Our marketing courses at Nottingham Business School, Nottingham Trent University are ranked 14th in the Complete University Guide 2019.

What you’ll gain from this degree?

  • a Graduate Gateway accreditation from the CIM which means you will have the option to gain a second professional qualification.
  • demonstrate knowledge and understanding of the strategic marketing and marketing communication process.
  • learn key marketing communication tactics and how to implement them within an organisation.
  • demonstrate knowledge and understanding of traditional and contemporary debates related to the philosophy and practice of marketing communications.
  • communicate key issues and arguments in written and oral format to a professional standard.
  • articulate a critical understanding of the contemporary issues, theories and conceptual frameworks used to explain and guide conventional marketing activities in organisations nationally and internationally.

Nottingham Business School is in the 1% of business schools worldwide to have both EQUIS and AACSB accreditation. We're also ranked in the top 95 European Business Schools in the Financial Times (FT).

Accredited by:

EQUIS logo
Financial Times

What you'll study

At Nottingham Business School, you can create a personalised learning experience, giving you a unique Masters degree that equips you with the skills you'll need, for the career you want. Each of the modules will be delivered over a four week period, with teaching delivered in three weeks and the fourth week left clear for assessment work. This enables you to focus on one subject at a time, whilst allowing time for preparation and assessment work.

We are currently reviewing the content of our courses to ensure that they remain relevant and current to our students’ future ambitions and society. Please continue to check this course webpage for the latest developments.

  • Modules

    Semester One

    Principles of Marketing (20 credits)

    This module will help articulate a critical understanding of the contemporary issues, theories and conceptual frameworks used to explain and guide conventional marketing activities in organisations nationally and internationally. You will be provided with a fundamental understanding of the basic tools and concepts of marketing. More specifically, you will be introduced to the core marketing functions and develop an understanding of the key concepts, frameworks and models encountered in marketing.

    The Customer Experience (20 credits)

    This module explores the models and techniques that are used in key marketing functions, focusing on how to create and deliver value for the customer. You will consider why organisations make particular marketing decisions and how marketing activities are integrated and delivered in a way that creates value for their customers. You will explore a number of areas including product management and development, branding, pricing, channel management, internal and external marketing communications and customer service.

    Strategic Marketing and the Global Environment (20 credits)

    On this module you will cover the key concepts, frameworks and models encountered in the strategic marketing process. You will earn to assess the nature and dimensions of branding/brand decisions, their role in the development of a competitor advantage, and their significance in global markets. As part of your skills development you will also learn to evaluate and analyse different forms of branding. On completing the module you will be able to demonstrate an understanding of the direction and management of marketing activities as part of the implementation of strategic direction, taking into account business intelligence requirements, marketing processes, resources, markets and the company vision.

    Semester Two

    Branding and Corporate Reputation Management (20 credits)

    On this module, you will be able to examine diverse theories of branding and as a result understand the strategic challenges brands and their managers face. You will also be able to acquire brand management skills which will enable you to make an effective contribution.

    Driving Marketing Communications (20 credits)

    On this module you will develop an integrated approach to marketing communications from a societal, strategic business and planning perspective. You will take in depth look at the strengths and weaknesses of different communication media and learn the fundamental principles of developing and ensuring that marketing communication is done as effectively as possible.

    Contemporary Perspectives in Customer Engagement (20 credits)

    During this module, you will examine the core theories relating to customer engagement and apply these in a range of differing marketing contexts. You will be able to demonstrate knowledge and understanding of traditional and contemporary debates related to the philosophy and practice of marketing.

    Semester Three

    In your final semester you will take on a experiential project, giving you a fantastic opportunity to use the theories and knowledge you've gained to produce a challenging, meaningful piece of work. Projects include:

    Consultancy Experience Project (40 credits)

    Working as part of a team, you will undertake focused research, developing your professional skills, managing a complex project and delivering results in a real business situation. You will present your findings to the client and learn valuable project management tools and concepts.

    Internship Experience Project (40 credits)

    On an internship of 12 weeks or more, you will apply the theories you have learned to a substantial, live project. This will involve focused research, developing skills, managing a complex project and delivering results in a real business situation. You will also learn project management tools and concepts.

    Business Research Project (40 credits)

    This project is a more traditional piece of independent research, creating an academic research paper, presentation and methodological reflection. Because we believe experiential learning is so important, this project is only available to students with significant prior work experience or a desire to progress to a PhD.

    Global Experience Project (40 credits)

    This exciting project gives you the opportunity of travelling overseas to attend a summer school at one of our partner institutions. You will produce a piece of academic work drawing on either a concept from the summer school or a case study based on a company local to the host institution.

    For more information about semester three options please visit our Experiential Projects page.

    Ongoing Learning

    Throughout the year you will also study the following modules which will help you understand how to manage your own continuous personal and professional development (PPD).

    Transformational Leadership Development (10 credits)

    Transformational management education is a key focus within NBS, where effective ethical education across all business and management courses is the foundation of our students’ abilities to understand and contribute in meaningful ways towards current and future challenges in the area of sustainable development. The purpose of the module is to increase understanding of how to manage your own continuous personal and professional development in order to enable sustained career success and to be an effective and transformational leader.

    Customer Insight through Marketing Research (10 credits)

    The aim of this module is to develop your skills as an effective decision maker - organisations require insight to make effective decisions and effective marketing research has been an integral part of how decision makers in organisations understand consumers and market dynamics; and as an effective academic - philosophical debates and methodological issues will be explored as a foundation to understanding marketing research.

    Placement Diploma in Industrial Experience (2 year course only)

    This module aims to develop your understanding of the business and commercial environment. You will apply relevant prior knowledge and skills in the business environment increasing your commercial awareness. On completion of the module, you will have developed a range of skills and have a practical insight into the world of work and possible career opportunities.

  • Assessment Methods

    A range of assessment methods are used across the course, the choice of which reflects the needs and demands of the different types of module. Some modules will assess the ability to work collaboratively in a team and others will assess individual capability. Types of assessment will range from examinations to group presentations including essays, reports, financial analyses, literature reviews and research-based projects.

    The interactive nature of the taught sessions offers opportunities to gain feedback on your performance before being formally assessed and increasing use is made of eLearning to further support the feedback process.

  • Placement Opportunities

    If you start your Masters in September you can apply for the two-year option where you can add a year’s work placement onto your course. It’s a great way to put your learning into practice and gain valuable real-world experience to help boost your career prospects once graduating.

    Your placement year will last up to 48 weeks (minimum 36 weeks). If you are unable to take a full year's placement, but have completed the minimum 36 weeks you can qualify for a Placement Diploma in Industrial Experience. If you undertake a placement, you must take up the Business Research Project in Semester Three.

    See our placements page for further details and read our frequently asked questions document for additional help.

    Please note that placements are not guaranteed and you will need to work hard in securing one during your first semester. We have a dedicated employability team who are here to help and support you during the placement process with CV writing, creating a LinkedIn page, interview tips, where to search for a placement etc. You can visit the Employability Team’s placement page for further information.

  • Professional Qualification

    The fact that the fundamentals of marketing are reinforced in the course means that you will also be awarded a Level 4 Certificate in Professional Marketing from the Chartered Institute of Marketing (CIM) following the successful completion of an exam. The suite of MScs in Marketing has been mapped to the CIM curriculum which is a reflection of course currency and relevance to the marketing profession. Following the course, you will also have exemptions from the Level 6 Diploma in Professional Marketing, typically completed during your first substantive marketing role. The CIM is an industry-recognised, professional body that employers know about. Holding either or both qualifications will allow graduates of the MSc Branding and Advertising to stand out in a competitive job market.

    So, you won’t just be studying for an MSc Branding and Advertising but a CIM Certificate in Professional Marketing as well. As a dual award, the MSc Branding and Advertising represents excellent added value.

NTU’s teaching and learning is gold-rated by the government’s Teaching Excellence Framework – that means you can count on outstanding teaching and learning, an education that’s truly focused on the workplace, and fantastic support in and outside of the classroom.

How you’re taught

Study and support

Our Masters courses enable students to challenge pre-conceived thoughts and question the applicability and relevance of theories within a constructive and collaborative environment.

We will help you to expand your thought process and develop your critical thinking skills through a combination of our teaching methods, and giving you many opportunities to challenge the perspectives and ideas of your tutors and peers on a regularly basis.

Teaching and learning methods are centred around interactive workshops which are highly participative in nature and will employ case studies, discussions, business simulations and group activities.

Interactivity is key to our teaching and we are committed to providing courses that adopt teaching methods that are appropriate to the student cohort and the specific modules.

We ensure that support and guidance is in place, especially during the early stages of the degree and assessment periods, to help you become comfortable with operating in a student-centred learning environment.

Personalisation

We know our postgraduate students are a diverse group, with different levels of academic knowledge in their chosen area of study, different cultural and educational backgrounds, and varying levels of personal and professional skills and competencies. The motivations for undertaking postgraduate study vary, but the two main motivators, according to the Postgraduate Taught Experience Survey (2017), appear to be grouped around two main themes; ‘career progression and employment prospects’ and ‘personal interest’.

At NBS we strive to ensure that these two motivating factors are nurtured and therefore supported. Our students are encouraged to practice and develop the skills and competencies required to critically reflect on their learning, and on their ability to apply this learning to their studies and to real world complex issues within the workplace. Through a series of curricula and extra-curricular initiatives, strengthened by tailored academic mentor support, NBS provides all our postgraduate students with the ability to participate in a range of challenging and unique activities, projects, events and experiences to enable our students to succeed in a competitive and dynamic global environment.

Induction

All our degrees begin with a comprehensive development programme that will help you prepare for your studies and develop key academic and transferable skills. A key feature is a short residential team-building course, normally in the Peak District.

Browse through a selection of photos from our residential weekends.

You will also have opportunities to meet members of the teaching team and other postgraduate students, receive detailed programme information, and gain valuable support and guidance from the library, careers service, international office and Student Support Services.

In-sessional English language support

In-sessional English language support classes are available to all international (non-EU) students studying on degree courses at NTU. There is no extra charge for these classes.

Learn a new language

Alongside your study you also have the opportunity to learn a new language. The University Language Programme (ULP) is available to all students and gives you the option of learning a totally new language or improving the skills you already have.

  • enhance your communication skills
  • enrich your experience when travelling abroad
  • boost your career prospects.

Find out more about the University Language Programme.

You’ll complete a hands-on project – a fantastic opportunity to use what you’ve learned to produce a meaningful piece of work. Projects include the Consultancy Experience Project, the Internship Experience Project, the Business Research Project, and the Global Experience Project.

Careers and employability

At Nottingham Business School, we’re focused on your employability from the start of your postgraduate degree. We provide you with a learning experience that integrates theory and practice.

Graduates from this course have gone onto roles within the public, private and third sector, undertaking positions such as:

  • Marketing and Business Development Manager
  • Marketing Manager
  • Overseas Marketing Manager
  • Account Executive
  • Product Manager

97% of our postgraduates are in work or further study within six months of finishing their degrees (latest Destination of Leavers from Higher Education survey 2016-17).

Employability Team

We have a dedicated Employability Team who not only help you during your time with us but also following graduation, they’ll continue to support you by providing a number of services that will help kick-start your career.

Our Employability Team offer a wide range of support from one-to-one appointments with our specially trained consultants, to arranging recruitment fairs and skill building workshops.

Services they provide include:

  • Finding placements, internships and part-time work
  • Helping you to pursue self-employment
  • Advice on taking gap years and time out
  • Information and help on getting into volunteering
  • Providing advice on further study.

Visit Employability Online for CV support, application, interview and job hunting advice, career ideas and employer videos.

You can visit the Employability Team on your local campus every day during term time. They are also open outside of term time too, except on University closure days. So drop in, say hello, and get help with quick enquiries or book an appointment with a careers consultant from your school.

You can choose to add a year’s work placement making your Masters a two year course. It's a great way to put your learning into practice and gain valuable real-world experience to boost your career.

We are the highest ranked modern university for business and management courses in the Complete University Guide 2019.

Entry requirements

  • You will need an undergraduate degree equivalent to a UK undergraduate honours degree (2.2 or above).
  • All applicants will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen programme of study will benefit them in their future career.
  • One academic reference is required.

Applicants with non-standard entry requirements and / or relevant experience will be considered on an individual basis

To get in touch If you need any more help or information, please email our Admissions Team or call on +44 (0)115 848 4200.

  • You will need an undergraduate degree equivalent to a UK undergraduate honours degree (2.2 or above).
  • All applicants will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen programme of study will benefit them in their future career.
  • One academic reference is required.

We accept qualifications from schools, colleges and universities all over the world for entry onto our postgraduate degrees. If you’re not sure how your international qualification matches our course requirements please visit our international entry requirements page.

Pre-Masters and foundation degrees

If you need to do a foundation or pre-Masters course to meet our course requirements please visit Nottingham Trent International College (NTIC). If you’re already studying in the UK at a school or college and would like to know if we can accept your qualification please visit our foundation and pre-Masters courses page.

English language entry requirements

If English is not your first language you need to show us that your language skills are strong enough for intensive academic study. We usually ask for an IELTS test and we accept some alternative English language tests.

  • For 1-year Masters you'll need a 6.5 grade overall with minimum of 5.5 in each component.
  • For 2-year Masters you'll need a 6.5 grade overall with a minimum of 6.0 in speaking and listening, and 5.5 in reading and writing.

For a list of our language requirements please visit our English language page.

If you need to do a pre-sessional English language course to meet the English requirements, please visit our pre-sessional English course page.

Help and support

If you have any questions about your qualifications or about making an application to the University please contact our international team for advice.

If you would like more information about our courses, fees and funding or the application process please email nbs.enquiries@ntu.ac.uk or call +44 (0)115 848 4460.

How to apply

Ready to join us?

Click the ‘Apply’ button at the top of the page and follow these simple steps:

  1. Register as a new applicant and create an account using our Applicant Portal - don't worry you won't need to complete your application at once, you can come back to it so keep your details safe.
  2. Fill out and submit your application - make sure to check all the information such as entry requirements before submitting.
  3. Track the progress of your application – you can do this by logging into the Application Portal.
  4. Check your offer – As long as you’ve provided all the information we need, we’ll try and make a decision on your application within five to ten working days. However, this can take longer and you should allow at least three weeks for a decision.
  5. Accept your offer within four weeks - Remember that competition for places is high, and if you don’t accept your offer within four weeks it may lapse. After eight weeks it will be automatically withdrawn.
  6. Meet the conditions of your offer (if you have any) - Upload all the documents required to meet the conditions of your offer using the My Documents section of the Applicant Portal.

Don’t worry if you’re waiting for results – we recommend applying now, and then adding them to your Application Portal once they arrive.

If you need some help in writing your application you can view our handy tips.

Good luck with your application!

Please read our notes on the University's commitment to delivering the educational services advertised.

Ready to join us?

Click the ‘Apply’ button at the top of the page and follow these simple steps:

  1. Register as a new applicant and create an account using our Applicant Portal - don't worry you won't need to complete your application at once, you can come back to it so keep your details safe.
  2. Fill out and submit your application - make sure to check all the information such as entry requirements before submitting.
  3. Track the progress of your application – you can do this by logging into the Application Portal.
  4. Check your offer – As long as you’ve provided all the information we need, we’ll try and make a decision on your application within five to ten working days. However, this can take longer and you should allow at least three weeks for a decision.
  5. Accept your offer within four weeks - Remember that competition for places is high, and if you don’t accept your offer within four weeks it may lapse. After eight weeks it will be automatically withdrawn.
  6. Meet the conditions of your offer (if you have any) - Upload all the documents required to meet the conditions of your offer using the My Documents section of the Applicant Portal.

Don’t worry if you’re waiting for results – we recommend applying now, and then adding them to your Application Portal once they arrive.

If you need some help in writing your application you can view our handy tips.

For advice on applying for a visa please visit our visa information page.

Good luck with your application!

Please read our notes on the University's commitment to delivering the educational services advertised.

97% of our postgraduates are in work or further study within six months of finishing their degrees (latest Destination of Leavers from Higher Education survey 2016-17).

Fees and funding

The course fees for 2019 entry have not been set yet but below are September 2018 entry fees as a guide:

Study route

Home / EU fees

One year (full-time)

£9,250

Two years (placement year)*

£10,635 (£9,250 in year one and £1,385 in year two)

*Please note that if you are considering a course that runs over more than one year, the tuition fee stated is for the first year of study. The course fee for the second year may be subject to annual review.

Funding your studies

Preparing for the financial side of student life is important, but there’s no need to feel anxious and confused about it. We hope that our fees and living costs page or our funding page will answer all your questions.

Postgraduate loans

The government introduced a new postgraduate loan scheme for Master degrees. The loan will be a contribution towards the costs of study and it will be at the student's discretion to use the loan towards fees, maintenance costs or other costs. Find out more on our postgraduate loans page.

Scholarships

You might be able to get a scholarship to help fund your studies. We award scholarships to those students who can demonstrate excellent achievement, passion and dedication to their studies.

Alumni Discount

We’re happy to be able to offer a 25% alumni discount to most current NTU students and recent NTU alumni. This discount is currently available for those starting an eligible postgraduate taught, postgraduate research or professional course.

Getting in touch

For more advice and guidance, you can contact our Student Financial Support Service on Tel: +44 (0)115 848 2494 or for Scholarship help please contact us on Tel: +44 (0)115 848 4460.

The course fees for 2019 entry have not been set yet but below are September 2018 entry fees as a guide:

Study route

International fees

One year (full-time)

£14,200

Two years (placement year)*

£15,585 (£14,200 in Year One and £1,385 in Year Two)

*Please note that if you are considering a course that runs over more than one year, the tuition fee stated is for the first year of study.

When and how to pay your fees

For advice and guidance on making secure international payments to the University please visit our international fees page.

Scholarships

If you’re an international student holding an offer to study with us, you can apply for one of our international scholarships. Please visit our international scholarships page for details.

You’ll also find information about EU tuition fee loans and external scholarships to study in the UK on these pages.

Alumni Discount

We’re happy to be able to offer a 25% alumni discount to most current NTU students and recent NTU alumni. This discount is currently available for those starting an eligible postgraduate taught, postgraduate research or professional course.

Advice and guidance

If you have any questions about international fees, scholarships and other funding please contact the International Development Office at international@ntu.ac.uk or + 44 (0) 115 848 8175.

Still need help?

Nottingham Business School enquiries
+44 (0)115 848 4460