Master of Business Administration

MBA Digital Marketing

MBA Digital Marketing
  • Level(s) of study: Postgraduate taught / Professional
  • Study mode(s): Full-time
  • Location: City Campus
  • Starting: September 2019
  • Course duration: One year full-time or two years with a placement

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Our outstanding MBA Digital Marketing course offers you a truly life-changing experience and an exceptional opportunity to realise you full potential. The Master of Business Administration (MBA) is the most coveted and internationally recognised postgraduate management degree in the world, and there's a good reason why. It is widely recognised as a passport to a successful management career, enabling managers with a functionalist role to take on a more senior, strategic position, and empowering senior managers to gain the in-depth, strategic knowledge they need to climb even higher.

The MBA Digital Marketing will allow you to develop a critical understanding of the theoretical techniques, concepts and methods employed in digital marketing. You will assess how contemporary digital marketing practices are applied to support communication objectives through the application of theory, research and established practice.

Delivered in a world-class learning environment, by internationally acclaimed academics and business leaders, the course integrates theory and practice to bring you  hands-on experience, inspiring teaching and a clear international perspective. Here at Nottingham Business School, we are proud to have developed an innovative and rigorous MBA with opportunities to personalise your learning around your ambitions. Significantly strengthening your management knowledge, leadership capabilities and understanding of global business.

Our innovative, intensive courses prepare you for a wide range of challenges inherent in managing organisations, enabling you to see the interconnectedness of your actions. Whichever you choose, you will acquire the knowledge you need to work effectively at a senior, strategic management level, empowering organisations to achieve their objectives.

What will you gain from this degree?

  • You will complete two hands-on experience projects; one within the UK and the other one internationally. You can read our blog on last year’s trip to Stellenbosch University in Cape Town, South Africa.
  • We’ll help you to develop the insights, capabilities and skills to create and maintain responsible, efficient business practices, as well as to develop sustainable mind-sets, promoting responsible leadership and influence organisational culture.
  • We offer a personalised pathway, with the freedom to specialise in the areas that interest you most, to shape your skills and experiences around the career you want.
  • Grow with our Personal, Professional and Leadership Development Programme.
  • Develop global management skills and immerse yourself within a multicultural atmosphere, with a dynamic community of staff and students from around the world.
  • The MBA is accredited by the Chartered Management Institute (CMI) Level 7 qualification in Management and Leadership. Our partnership with the CMI means that you'll enjoy complimentary student membership for the duration of your course, and for the first year after graduation.

Nottingham Business School is in the 1% of business schools worldwide to have both EQUIS and AACSB accreditation.

Accredited by:

EQUIS logo
Financial Times

What you'll study

At Nottingham Business School, you can create a personalised learning experience, giving you a unique Master’s degree that equips you with the skills you'll need, for the career you want.

We are currently reviewing the content of our courses to ensure that they remain relevant and current to out students’ future ambitions and society. Please continue to check this course webpage for the latest developments.

  • Modules

    Semester OneSemester TwoSemester Three
    Responsible and Sustainable LeadershipDigital Marketing ManagementInternational Consultancy Project
    Managing OrganisationsDriving Digital MarketingBusiness Research Methods and Data Analysis
    Managing MarketingStrategic Change and ConsultancyPaid work placement (two-year route only)
    Managing People and Organisations Business Research Project
    Managing Finance  

    Throughout the year you will be studying Personal, Professional and Leadership Development Programme and if you complete the two-year option you will also complete a Placement Diploma in Industrial Experience module.

  • Assessment Methods

    An important part of the MBA learning process is the formal assessment. One of the functions of assessment is a measurement of your progression but other attendant skills are developed during the process. The skills required to succeed in assessment are also skills you will require in the workplace such as conceptualisation, analysis, evidence-based argument, effective communication, information-processing, working within a preset boundary of time.

  • Consultancy Projects

    A unique feature of the Nottingham Business School MBA is the opportunity to put your skills into practice during two hands-on business consultancy projects. The first, part of your Strategic Change and Consultancy module, is a team project for a UK business. The second is in an international context, giving you the chance to internationalise your experience and develop your global business mindset while tackling fascinating, real-world challenges with a critical impact on organisational performance.

    The Team Consultancy Project in the UK

    You will take an integrative and critical approach, in a UK location, to applying the perspectives and disciplines covered during the course, and experience a strategic management perspective.

    You'll also complete a consultancy report and give a formal executive board presentation. Projects have been completed for companies such as 3M, Boots, The Red Cross, Experian, CISCO, and British Telecom

    The International Consultancy Experience

    This module culminates in an international study tour, including attending workshops hosted by one of our prestigious international partners, going on company visits, and presenting to your client organisation.

  • Professional development

    Upon graduation you will not only receive an MBA, but also a CMI Level 7 qualification in Management and Leadership. Our partnership with the Chartered Management Institute (CMI) means that you’ll enjoy complimentary student membership for the duration of your course and first year after you graduate.

Course specification

View the full course specification
Please note that course specifications may be subject to change

NTU’s teaching and learning is gold-rated by the government’s Teaching Excellence Framework – that means you can count on outstanding teaching and learning, an education that’s truly focused on the workplace, and fantastic support in and outside of the classroom.

How you’re taught

The way we teach

We've developed a cycle of learning based on theory, practice, experience and observation, and reflection and improvement. So, you'll not only be taught the latest strategies, but also given every opportunity to put your learning into action in real business settings. We structure our courses to encourage constructive learning, self directed study, critical thinking and team work. You'll spend much of your time in small groups workshops and tutorials, discussing and analysing your experience of business practices and behaviours.

Study and support

Teaching and learning methods are centred around interactive workshops which are highly participative in nature and will employ case studies, discussions, business simulations and group activities.

Interactivity is key to our teaching and we are committed to providing courses that adopt teaching methods that are appropriate to the student cohort and the specific modules.

We ensure that support and guidance is in place, especially during the early stages of the course and assessment periods, to help you become comfortable with operating in a student-centred learning environment.

Induction

All our courses begin with a comprehensive development programme that will help you prepare for your studies and develop key academic and transferable skills. A key feature is a short residential team-building course, normally in the Peak District.

Browse through a selection of photos from our residential weekends.

You will also have opportunities to meet members of the teaching team and other postgraduate students, receive detailed programme information, and gain valuable support and guidance from the library, careers service, international office and Student Support Services.

In-sessional English language support

In-sessional English language support classes are available to all international (non-EU) students studying on degree courses at NTU. There is no extra charge for these classes.

Learn a new language

Alongside your study you also have the opportunity to learn a new language. The University Language Programme (ULP) is available to all students and gives you the option of learning a totally new language or improving the skills you already have.

Learning a new language can:

  • enhance your communication skills
  • enrich your experience when travelling abroad
  • boost your career prospects.

Find out more about the University Language Programme.

We offer a more hands-on experience in comparison to other UK business schools. During your MBA you’ll complete two consultancy projects – one within the UK and one Internationally.

Careers and employability

At Nottingham Business School, we’re focused on your employability from the start of your degree. We provide you with a learning experience that integrates theory and practice.

Graduates from this course have gone onto roles within the public, private and third sector, undertaking positions such as:

  • Financial Controller
  • Communications Manager
  • Financial Accounts Manager
  • Consultant
  • Managing Director
  • Operations Manager

97% of our postgraduates are in work or further study within six months of finishing their degrees (latest Destination of Leavers from Higher Education survey 2016-17).

Employability Team

We have a dedicated Employability Team who not only help you during your time with us but also following graduation, they’ll continue to support you by providing a number of services that will help kick-start your career.

Our Employability Team offer a wide range of support from one-to-one appointments with our specially trained consultants, to arranging recruitment fairs and skill building workshops.

Services they provide include:

  • Finding placements, internships and part-time work
  • Helping you to pursue self-employment
  • Advice on taking gap years and time out
  • Information and help on getting into volunteering
  • Providing advice on further study.

Visit Employability Online for CV support, application, interview and job hunting advice, career ideas and employer videos.

You can visit the Employability Team on your local campus every day during term time. They are also open outside of term time too, except on University closure days. So drop in, say hello, and get help with quick enquiries or book an appointment with a careers consultant from your school.

Further information on careers and employability

You can choose to add a year’s work placement making your MBA a two year course. it's a great way to put your learning into practice and gain valuable real-world experience to boost your career.

Further information on facilities

As an MBA student, you’ll receive quality academic support from your programme team, as well as tailored career development advice from our careers consultants. For support beyond your studies, we also have a team of advisers with specialisms in finance, counselling, disability issues and international student needs.

We are the highest ranked modern university for business and management courses in the Complete University Guide 2019.

Entry requirements

You will need:

  • a undergraduate degree (2.1 or above) or an equivalent professional or academic qualification
  • a period of professional work experience incorporating operational responsibilities – three years minimum, preferably five
  • two academic or vocational references.

In exceptional circumstances applicants without a degree will be considered, if they can demonstrate in their personal statement that they have been in a senior management position, managing people and budgets, for more than eight years.

Getting in touch If you need any more help or information, please email our Admissions Team or call on +44 (0)115 848 4200.

You will need:

  • a undergraduate degree (2.1 or above) or an equivalent professional or academic qualification
  • a period of professional work experience incorporating operational responsibilities – three years minimum, preferably five
  • two academic or vocational references.

English language entry requirements

If English is not your first language you need to show us that your language skills are strong enough for intensive academic study. We usually ask for an IELTS test and we accept some alternative English language tests.

  • For 1-year Masters you'll need a 6.5 grade overall with minimum of 5.5 in each component.
  • For 2-year Masters you'll need a 6.5 grade overall with a minimum of 6.0 in speaking and listening, and 5.5 in reading and writing.

For a list of our language requirements please visit our English language page.

If you need to do a pre-sessional English language course to meet the English requirements, please visit our pre-sessional English course page.

Help and support

If you have any questions about your qualifications or about making an application to the University please contact our international team for advice.

You can arrange to virtually meet Paul Caulfield the course leader by booking a slot in his diary using the following link: https://nbs-mba.doodle.com/caulfieldp

How to apply

Ready to join us?

Click the ‘Apply’ button at the top of the page and follow these simple steps:

  1. Register as a new applicant and create an account using our Applicant Portal - don't worry you won't need to complete your application at once, you can come back to it so keep your details safe.
  2. Fill out and submit your application - make sure to check all the information such as entry requirements before submitting.
  3. Track the progress of your application – you can do this by logging into the Application Portal.
  4. Check your offer – As long as you’ve provided all the information we need, we’ll try and make a decision on your application within five to ten working days. However, this can take longer and you should allow at least three weeks for a decision.
  5. Accept your offer within four weeks - Remember that competition for places is high, and if you don’t accept your offer within four weeks it may lapse. After eight weeks it will be automatically withdrawn.
  6. Meet the conditions of your offer (if you have any) - Upload all the documents required to meet the conditions of your offer using the My Documents section of the Applicant Portal.

Don’t worry if you’re waiting for results – we recommend applying now, and then adding them to your Application Portal once they arrive.

If you need some help in writing your application you can view our handy tips.

Good luck with your application!

Please read our notes on the University's commitment to delivering the educational services advertised.

Ready to join us?

Click the ‘Apply’ button at the top of the page and follow these simple steps:

  1. Register as a new applicant and create an account using our Applicant Portal - don't worry you won't need to complete your application at once, you can come back to it so keep your details safe.
  2. Fill out and submit your application - make sure to check all the information such as entry requirements before submitting.
  3. Track the progress of your application – you can do this by logging into the Application Portal.
  4. Check your offer – As long as you’ve provided all the information we need, we’ll try and make a decision on your application within five to ten working days. However, this can take longer and you should allow at least three weeks for a decision.
  5. Accept your offer within four weeks - Remember that competition for places is high, and if you don’t accept your offer within four weeks it may lapse. After eight weeks it will be automatically withdrawn.
  6. Meet the conditions of your offer (if you have any) - Upload all the documents required to meet the conditions of your offer using the My Documents section of the Applicant Portal.

Don’t worry if you’re waiting for results – we recommend applying now, and then adding them to your Application Portal once they arrive.

If you need some help in writing your application you can view our handy tips.

For advice on applying for a visa please visit our visa information page.

Good luck with your application!

Please read our notes on the University's commitment to delivering the educational services advertised.

We have a dedicated Postgraduate Team to help you every step of the way. David Weerasinghe is the representative of this course, he can help you with any course related queries, fees and funding, putting you in touch with a current student. You can get in touch with him via email david.weerasinghe@ntu.ac.uk or call +44 (0)115 848 8460.

Fees and funding

The course fees for 2019 entry have not been set yet but below are September 2018 entry fees as a guide:

Study route

Home / EU fees

One year (full-time)

£16,500

Two years (with placement)*

£17,885 (£16,500 in year one and £1,385 in year two)

*Please note that if you are considering a course that runs over more than one year, the tuition fee stated is for the first year of study. The course fee for the second year may be subject to annual review.

Funding your studies

Preparing for the financial side of student life is important, but there’s no need to feel anxious and confused about it. We hope that our fees and living costs page or our funding page will answer all your questions.

Postgraduate loans

The government introduced a new postgraduate loan scheme for Master degrees. The loan will be a contribution towards the costs of study and it will be at the student's discretion to use the loan towards fees, maintenance costs or other costs. Find out more on our postgraduate loans page.

Scholarships

You might be able to get a scholarship to help fund your studies. We award scholarships to those students who can demonstrate excellent achievement, passion and dedication to their studies.

Alumni Discount

We’re happy to be able to offer a 25% alumni discount to most current NTU students and recent NTU alumni. This discount is currently available for those starting an eligible postgraduate taught, postgraduate research or professional course.

Getting in touch

For more advice and guidance, you can contact our Student Financial Support Service on Tel: +44 (0)115 848 2494 or for Scholarship help please contact us on Tel: +44 (0)115 848 4460.

The course fees for 2019 entry have not been set yet but below are September 2018 entry fees as a guide:

Study route

Home / EU fees

One year (full-time)

£16,500

Two years (with placement)*

£17,885 (£16,500 in year one and £1,385 in year two)

*Please note that if you are considering a course that runs over more than one year, the tuition fee stated is for the first year of study.

When and how to pay your fees

For advice and guidance on making secure international payments to the University please visit our international fees page.

Scholarships

If you’re an international student holding an offer to study with us, you can apply for one of our international scholarships. Please visit our international scholarships page for details.

You’ll also find information about EU tuition fee loans and external scholarships to study in the UK on these pages.

Alumni Discount

We’re happy to be able to offer a 25% alumni discount to most current NTU students and recent NTU alumni. This discount is currently available for those starting an eligible postgraduate taught, postgraduate research or professional course.

Advice and guidance

If you have any questions about international fees, scholarships and other funding please contact the International Development Office at international@ntu.ac.uk or + 44 (0) 115 848 8175.

97% of our postgraduates are in work or further study within six months of finishing their degrees (latest Destination of Leavers from Higher Education survey 2016-17).

Still need help?

Nottingham Business School enquiries
+44 (0)115 848 4460