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MSc

Digital Marketing

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  • Level(s) of study: Postgraduate taught
  • Study mode(s): Full-time / Sandwich
  • Location: City Campus
  • Starting: September 2020
  • Course duration: One year full-time/two years with a work placement


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Digital marketing is one of the fastest growing, most dynamic areas of the marketing industry. This constantly evolving field continually pioneers new technology, channels and pushes the boundaries of marketing practice. It's helping to redefine the nature of customer relationships, along with the increased use of global marketing strategies, more sophisticated branding techniques, integrated marketing communications and e-commerce.

Created in close collaboration with senior digital marketers and the Chartered Institute of Marketing (CIM), our MSc Digital Marketing degree will expose you to the very latest thinking, tools and techniques in digital and social media marketing.

You will be exposed to a broader view of marketing, the growing significance of digital marketing and the impact these activities have on people, organisations and societies. In your third semester, you’ll choose an experiential project. With the opportunity to use your skills in a real-world setting, you can choose from completing a consultancy experience project, an internship experience project, or a business research project.

Designed for aspiring digital specialists

This course is aimed at students from a range of backgrounds who don't necessarily have a background in marketing. Whether you want to work for a major international organisation or small-scale start-ups, our MSc Digital Marketing degree will ensure you learn the theory, tools and techniques needed to develop into a specialist marketing professional ready to operate at strategic and tactical levels in industry.

What you’ll gain from this degree?

  • a Graduate Gateway accreditation from the CIM which means you will have the option to gain two professional qualifications - the Level 4 Certificate in Professional Marketing and the Level 6 Diploma in Professional Digital Marketing.
  • the opportunity to attend different advanced workshops with our industry partners and expert practitioners, where you will sharpen your practical skills.
  • learn skills and knowledge within strategic marketing and digital marketing processes.
  • the ability to effectively use information and communication technologies relevant to the marketing discipline.
  • the ability to analyse a variety of relevant data used in diverse contexts to support effective decision making in the marketing discipline.

Not sure which course to choose? Take a look at our course comparison page to help find the right postgraduate Marketing course for you.

Nottingham Business School have both EQUIS and AACSB accreditation. We're also ranked in the top 95 European Business Schools in the Financial Times (FT).

What you'll study

At NBS you can create a personalised learning experience, giving you a unique Masters degree that equips you with the skills you'll need, for the career you want. Each of the modules will be delivered over a four week period, with teaching delivered in three weeks and the fourth week left clear for assessment work. This enables you to focus on one subject at a time, whilst allowing time for preparation and assessment work. Take a look at our current term dates to give you an idea of the module structures.

At the beginning of your course you will attend a residential trip with your new course mates and course team. This is a perfect introduction to your course and a great opportunity to get to know who you will be spending the next year studying with. The trip involves interactive ice-breaker sessions and team building activities.

  • Modules

    Semester One

    Principles of Marketing (20 credits)

    This module will help articulate a critical understanding of the contemporary issues, theories and conceptual frameworks used to explain and guide conventional marketing activities in organisations nationally and internationally. You will be provided with a fundamental understanding of the basic tools and concepts of marketing. More specifically, you will be introduced to the core marketing functions and develop an understanding of the key concepts, frameworks and models encountered in marketing, with a focus on digital marketing.

    Understanding The Customer Experience (20 credits)

    This module will introduce you to the field of consumer behaviour throughout all stages of consumption, in the context of a range of micro- and macro-environmental issues. You will explore the social and group influences that impact consumer purchase decisions and the importance of customer satisfaction, brand loyalty and value to organisational performance. You will develop a critical understanding of customer behaviour models applied to contemporary consumer practices, a comprehensive appreciation of the digital customer journey, focused on digital channels, product, brand, promotion, and how organisations use this insight to inform decision making in marketing.

    Strategic Global Marketing (20 credits)

    On this module you will cover the key concepts, frameworks and models encountered in the strategic marketing process. You will develop an understanding of the foundations of strategy and strategic marketing, how traditional and contemporary marketing planning tools and approaches are applied in a variety of business contexts, and the impact the future global environment will have on planning. On completion of the module you will be able to confidently analyse the strategic position of an organisation by applying relevant theories, and demonstrate how to apply general strategic digital marketing in different organisational contexts.

    Semester Two

    Your modules in Semester Two will benefit from expert external practitioners and industry partners through workshops and guest lectures.

    Digital Management Operations (20 credits)

    This module will provide both the theoretical background of digital marketing and practical applications of it, in the context of today's fast-changing digital landscape. You will gain a deeper understanding of digital disruption in marketing and how the pace of technology development is influencing business performance. Through examining digital strategy and tactics you will develop the ability to evaluate organisations' performance, assess how contemporary digital marketing practices can support business objectives and identify relevant strategy and objectives to implement on digital platforms.

    Dynamic Digital Marketing (20 credits)

    This module will develop your understanding of digital marketing and the underlying theories and concepts of digital marketing in communications strategies and plans. You will gain an appreciation of digital technologies and their impact on marketing practice and assess how contemporary practices are applied in different organisations and sectors to achieve objectives. You will examine areas including digital campaigns and planning frameworks, social media, digital community engagement, search engine optimisation (SEO) and optimising paid, owned and earned media.

    Contemporary Perspectives in Customer Engagement (20 credits)

    During this module, you will examine the core theories relating to customer engagement and apply these in a range of differing marketing contexts. You will be able to demonstrate knowledge and understanding of traditional and contemporary debates related to the philosophy and practice of marketing.

    Semester Three

    In your final Semester you'll take on a experiential project, giving you a fantastic opportunity to use the theories and knowledge you've gained to produce a challenging, meaningful piece of work. Projects include:

    Consultancy Experience Project (40 credits)

    Working as part of a team, you'll undertake focused research, developing your professional skills, managing a complex project and delivering results in a real business situation.  You'll present your findings to the client and learn valuable project management tools and concepts.

    Internship Experience Project (40 credits)

    On an internship of 12 weeks or more, you'll apply the theories you've learnt to a substantial, live project.  This will involve focused research, developing skills, managing a complex project and delivering results in a real business situation.  You'll also learn project management tools and concepts.

    Business Research Project (40 credits)

    This project is a more traditional piece of independent research, creating an academic research paper, presentation and methodological reflection.  Because we believe experiential learning is so important, this project is only available to students with significant prior work experience or a desire to progress to a PhD.

    For more information about semester three options please visit our Experiential Projects page.

    Ongoing Learning

    Throughout the year you will also study the following modules which will help you understand how to manage your own continuous personal and professional development (PPD).

    Transformational Leadership Development (10 credits)

    Transformational management education is a key focus within NBS, where effective ethical education across all business and management courses is the foundation of our students’ abilities to understand and contribute in meaningful ways towards current and future challenges in the area of sustainable development. The purpose of the module is to increase understanding of how to manage your own continuous personal and professional development in order to enable sustained career success and to be an effective and transformational leader.

    Customer Insight through Marketing Research (10 credits)

    The aim of this module is to develop your skills as an effective decision maker - organisations require insight to make effective decisions and effective marketing research has been an integral part of how decision makers in organisations understand consumers and market dynamics; and as an effective academic - philosophical debates and methodological issues will be explored as a foundation to understanding marketing research.

    Placement Diploma in Industrial Experience (2 year course only)

    This module aims to develop your understanding of the business and commercial environment. You will apply relevant prior knowledge and skills in the business environment increasing your commercial awareness. On completion of the module, you will have developed a range of skills and have a practical insight into the world of work and possible career opportunities.

  • Placement Opportunities

    If you start your Masters in September you can apply for the two-year option where you can add a year’s work placement onto your course. It’s a great way to put your learning into practice and gain valuable real-world experience to help boost your career prospects once graduating.

    Your placement year will last up to 48 weeks (minimum 36 weeks). If you are unable to take a full year's placement, but have completed the minimum 36 weeks you can qualify for a Placement Diploma in Industrial Experience. If you undertake a placement, you must take up the Business Research Project in Semester Three.

    Please note that placements are not guaranteed and you will need to work hard in securing one during your first semester. We have a dedicated Employability team who are here to help and support you during the placement process with CV writing, creating a LinkedIn page, interview tips, where to search for a placement etc. You can visit the Employability team’s page for further information.

  • Professional Qualifications

    Chartered Institute of Marketing (CIM)

    The fact that the fundamentals of marketing are reinforced in the course means that you will also be awarded a Level 4 Certificate in Professional Marketing from the Chartered Institute of Marketing (CIM) following the successful completion of an assessment. The suite of MScs in Marketing has been mapped to the CIM curriculum which is a reflection of course currency and relevance to the marketing profession. Following the course, you will also have exemptions from the Level 6 Diploma in Professional Marketing, typically completed during your first substantive marketing role. The CIM is an industry-recognised, professional body that employers know about. Holding either or both qualifications will allow graduates of the MSc Marketing to stand out in a competitive job market.

    So, you won’t just be studying for an MSc Marketing but a CIM Certificate in Professional Marketing as well. As a dual award, the MSc Digital Marketing represents excellent added value.

    As a student on this course you will also be able to access free membership to the CIM. Membership gives you access to a range of benefits including CPD opportunities, webinars, networking events and online journals to name a few.

    Google

    You’ll also be given the opportunity to attend the Google workshops which will be run by Google Partners to gain a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords.

Course specification

View the full course specification
Please note that course specifications may be subject to change

NTU is ranked 12th in the Guardian University Guide 2020 - the national league table focuses on student satisfaction and graduate employment.

NTU is ranked 11th for our Business, Management and Marketing courses in the Guardian University Guide 2020.

How you’re taught

Teaching and Learning

Nottingham Business School adopts a distinctive approach to the design of student learning opportunities. Your learning is structured around theory, practice, experience & observation, and reflection & improvement. At each level (course, module and session), you will study different theories, concepts and approaches and be given opportunities to apply these in a range of practical settings. The aim is to enhance your understanding through the direct experience of business, where you will have opportunities to observe business practices and behaviours (including your own) and analyse these using theoretical knowledge. It is our intention that by reflecting on these experiences, you will be able to use these theories to guide your actions and decisions in a business context or even consider how a theory itself might be improved. In this way, we aim to enhance the quality of your learning.

Marketing Simulation

As part of your Principles of Marketing module you will take part in a simulation exercise which will see you make marketing decisions for company in the jeans industry, applying your skills within a dynamic competitive market place. In class you will compete in teams and be able to track the impact of your decisions on the company's performance. Through the simulation you'll be able to connect essential marketing concepts to marketing practice and in doing so develop relevant professional marketing skills.

Academic Mentors

Every postgraduate student will be allocated an Academic Mentor at the beginning of the academic year and you will meet with them regularly throughout the year. Academic Mentors help you make the most of your time at NTU. They will support you in developing and enhancing the qualities and transferrable skills necessary for your studies, career progression, professional and personal development.

Assessments

A range of assessment methods are used across the course, the choice of which reflects the needs and demands of the different types of module. Some modules will assess the ability to work collaboratively in a team and others will assess individual capability. Types of assessment will range from examinations to group presentations including essays, reports, financial analyses, literature reviews and research based projects.

The interactive nature of the taught sessions offers opportunities to gain feedback on your performance before being formally assessed and increasing use is made of eLearning to further support the feedback process.

In-sessional English language support

In-sessional English language classes are offered to international students at no extra cost. The classes aim to provide focused support in the skills you need in order to develop your English in your subject area.

Further information please contact the Nottingham Language Centre based in the DICE building on City Campus:

Tel: +44 (0)115 848 6156 | Email: englishsupport@ntu.ac.uk | Website: www.ntu.ac.uk/nlc

Personalisation

We know our postgraduate students are a diverse group, with different levels of academic knowledge in their chosen area of study, different cultural and educational backgrounds, and varying levels of personal and professional skills and competencies. The motivations for undertaking postgraduate study vary, but the two main motivators, according to the Postgraduate Taught Experience Survey (2017), appear to be grouped around two main themes; ‘career progression and employment prospects’ and ‘personal interest’.

At NBS we strive to ensure that these two motivating factors are nurtured and therefore supported. Our students are encouraged to practice and develop the skills and competencies required to critically reflect on their learning, and on their ability to apply this learning to their studies and to real world complex issues within the workplace. Through a series of curricula and extra-curricular initiatives, strengthened by tailored academic mentor support, NBS provides all our postgraduate students with the ability to participate in a range of challenging and unique activities, projects, events and experiences to enable our students to succeed in a competitive and dynamic global environment.

NTU is ranked in the Top 20 for Marketing in The Complete University Guide 2021.

Careers and employability

At Nottingham Business School, we’re focused on your employability from the start of your postgraduate degree. We provide you with a learning experience that integrates theory and practice.

Matching your ambition

Our course is designed to produce graduates with focused knowledge of digital. This is crucial knowledge needed to succeed as a Digital Marketing Manager, Digital Campaigns Manager or Digital Strategist.

Digital Marketing and Digital Campaigns Managers are responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services. They a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

Graduates from this course have gone onto roles within the public, private and third sector, undertaking positions such as:

  • Digital Media Planner
  • Digital Marketing Executive
  • Internet Marketing Analyst
  • Digital Marketing Managers
  • Account Managers

Employability Team

We have a dedicated Employability Team who not only help you during your time with us but also following graduation, they’ll continue to support you by providing a number of services that will help kick-start your career.

Our Employability Team offer a wide range of support from one-to-one appointments with our specially trained consultants, to arranging recruitment fairs and skill building workshops.

Services they provide include:

  • Finding placements, internships and part-time work
  • Helping you to pursue self-employment
  • Advice on taking gap years and time out
  • Information and help on getting into volunteering
  • Providing advice on further study.

As a student you will have access to our virtual learning environment, where you will be able to get in touch with our Employability team for CV support, application, interview and job hunting advice, career ideas and employer videos.

You can visit the Employability Team on your local campus every day during term time. They are also open outside of term time too, except on University closure days. So drop in, say hello, and get help with quick enquiries or book an appointment with a careers consultant from your school.

98% of our postgraduate students are in work or further study within six months of finishing their degrees (latest Destination of Leavers from Higher Education survey 2016/17).

The University has invested a massive £90 million in the regeneration of two Grade II listed buildings, Newton and Arkwright, at the heart of the City Campus.

Entry requirements

This programme is open to graduates from any discipline and does not require marketing study to be completed at undergraduate level.

  • You will need an undergraduate degree equivalent to a UK undergraduate honours degree (2.2 or above).
  • All applicants will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen programme of study will benefit them in their future career.
  • One academic reference is required.

Get in touch If you need any more help or information, please contact us at Ask NTU or call on +44 (0)115 848 4200.

This programme is open to graduates from any discipline and does not require marketing study to be completed at undergraduate level.

  • You will need an undergraduate degree equivalent to a UK undergraduate honours degree (2.2 or above).
  • All applicants will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen programme of study will benefit them in their future career.
  • One academic reference is required.

We accept qualifications from schools, colleges and universities all over the world for entry onto our postgraduate degrees. If you’re not sure how your international qualification matches our course requirements please visit our international entry requirements page.

English language entry requirements

If English is not your first language you need to show us that your language skills are strong enough for intensive academic study. We usually ask for an IELTS test and we accept some alternative English language tests.

  • For 1-year Masters you'll need a 6.5 grade overall with minimum of 5.5 in each component.
  • For 2-year Masters you'll need a 6.5 grade overall with a minimum of 6.0 in speaking and listening, and 5.5 in reading and writing.

For a list of our language requirements please visit our English language page.

If you need to do a foundation or pre-Masters course to meet our course requirements please visit Nottingham Trent International College (NTIC). If you’re already studying in the UK at a school or college and would like to know if we can accept your qualification please visit our foundation and pre-Masters courses page. If you need to do a pre-sessional English language course to meet the English requirements, please visit our pre-sessional English course page.

Help and support

If you have any questions about your qualifications or about making an application to the University please contact our international team for advice.

How to apply

Ready to join us? Apply through our NTU Applicant Portal.

  1. Register as a new applicant and create an account in the Applicant Portal - don't worry you won't need to complete your application at once, you can come back to it so keep your details safe.
  2. Fill out and submit your application - make sure to check all the information such as entry requirements before submitting.
  3. Track the progress of your application – you can do this by logging into the Application Portal.
  4. Check your offer – As long as you’ve provided all the information we need, we’ll try and make a decision on your application within five to ten working days. However, this can take longer and you should allow at least three weeks for a decision.
  5. Accept your offer within four weeks - Remember that competition for places is high, and if you don’t accept your offer within four weeks it may lapse. After eight weeks it will be automatically withdrawn.
  6. Meet the conditions of your offer (if you have any) - Upload all the documents required to meet the conditions of your offer using the My Documents section of the Applicant Portal.

Don’t worry if you’re waiting for results – we recommend applying now, and then adding them to your Application Portal once they arrive.

If you need some help in writing your application you can view our handy tips.

Good luck with your application!

Please read our notes on the University's commitment to delivering the educational services advertised.

Ready to join us? Apply through our NTU Applicant Portal.

  1. Register as a new applicant and create an account using our Applicant Portal - don't worry you won't need to complete your application at once, you can come back to it so keep your details safe.
  2. Fill out and submit your application - make sure to check all the information such as entry requirements before submitting.
  3. Track the progress of your application – you can do this by logging into the Application Portal.
  4. Check your offer – As long as you’ve provided all the information we need, we’ll try and make a decision on your application within five to ten working days. However, this can take longer and you should allow at least three weeks for a decision.
  5. Accept your offer within four weeks - Remember that competition for places is high, and if you don’t accept your offer within four weeks it may lapse. After eight weeks it will be automatically withdrawn.
  6. Meet the conditions of your offer (if you have any) - Upload all the documents required to meet the conditions of your offer using the My Documents section of the Applicant Portal.

Don’t worry if you’re waiting for results – we recommend applying now, and then adding them to your Application Portal once they arrive.

If you need some help in writing your application you can view our handy tips.

For advice on applying for a visa please visit our visa information page.

Good luck with your application!

Please read our notes on the University's commitment to delivering the educational services advertised.

If you would like more information about our courses, fees and funding or the application process please contact us at Ask NTU or call +44 (0)115 848 4460.

Fees and funding

Home / EU fees for 2020 entry

Study routeHome / EU fees
One year (full-time) £9,750
Two years (placement year)* £11,135 (£9,750 in Year One and £1,385 in Year Two)

*Please note that if you are considering a course that runs over more than one year, the tuition fee stated is for the first year of study. The course fee for the second year may be subject to annual review.

Additional costs

Your course fees cover the cost of studies, and include loads of great benefits, such as the use of our City Campus library, support from our expert Employability team, and free use of the IT equipment across our campuses.

You may choose to purchase core text books for your course, and prices for these may vary. However, our library is home to four floors of books, journals and materials (many of which you can access online) – meaning you may not need to purchase as many books as you might think!

Whilst on placement students will be expected to pay for accommodation, travel and living costs.

Funding your studies

Preparing for the financial side of student life is important, but there’s no need to feel anxious and confused about it. We hope that our fees and living costs page and funding pages will answer your questions.

Postgraduate loans

The government introduced a new postgraduate loan scheme for Master degrees. The loan will be a contribution towards the costs of study and it will be at the student's discretion to use the loan towards fees, maintenance costs or other costs. Find out more on our postgraduate loans page.

Scholarships

You might be able to get a scholarship to help fund your studies. We award scholarships to those students who can demonstrate excellent achievement, passion and dedication to their studies.

Alumni Discount

We’re happy to be able to offer a 20% alumni discount to most current NTU students and recent NTU alumni. This discount is currently available for those starting an eligible postgraduate taught, postgraduate research or professional course.

Getting in touch

For more advice and guidance, you can contact our Student Financial Support Service on Tel: +44 (0)115 848 2494 or for Scholarship help please contact us on Tel: +44 (0)115 848 4460.

International fees for 2020 entry

Study routeInternational fees
One year (full-time) £16,400
Two years (placement year)* £17,785 (£16,400 in Year One and £1,385 in Year Two)

*Please note that if you are considering a course that runs over more than one year, the tuition fee stated is for the first year of study.

Additional costs

Your course fees cover the cost of studies, and include loads of great benefits, such as the use of our City Campus library, support from our expert Employability team, and free use of the IT equipment across our campuses.

You may choose to purchase core text books for your course, and prices for these may vary. However, our library is home to four floors of books, journals and materials (many of which you can access online) – meaning you may not need to purchase as many books as you might think!

Whilst on placement students will be expected to pay for accommodation, travel and living costs.

When and how to pay your fees

For advice and guidance on making secure international payments to the University please visit our international fees page.

Scholarships

If you’re an international student holding an offer to study with us, you can apply for one of our international scholarships. We award scholarships to those students who can demonstrate excellent achievement, passion and dedication to their studies.

Alumni Discount

We’re happy to be able to offer a 20% alumni discount to most current NTU students and recent NTU alumni. This discount is currently available for those starting an eligible postgraduate taught, postgraduate research or professional course.

Advice and guidance

If you have any questions about international fees, scholarships and other funding please contact the International Development Office at international@ntu.ac.uk or + 44 (0) 115 848 8175.

Still need help?

Nottingham Business School enquiries
+44 (0)115 848 4460