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MSc

Strategic Marketing Leadership

  • Level(s) of study: Postgraduate taught
  • Study mode(s): Full-time / Sandwich
  • Location: City Campus
  • Starting: September 2020
  • Course duration: One year full-time / two years with a work placement

In a competitive environment where organisations are focusing on long-term business planning to succeed, there is a high demand for strategic marketing professionals at senior level. Drawing on the expertise of both our marketing faculty and industry partners, our MSc Strategic Marketing Leadership takes a contemporary view of marketing practice and challenges you to critically analyse and apply the underpinning frameworks and theories.

This degree will engage you in data driven decision making and cutting edge thought leadership, advance your communication and research skills and apply your knowledge of strategic marketing to solve real-world business challenges. Through the use of case studies and business simulations, you will develop the knowledge and confidence to tackle the complex issues posed by both large and small-scale enterprise and learn to apply creative thinking to solve evolving strategic challenges facing marketers.

Designed for aspiring marketing leaders

Our MSc Strategic Marketing Leadership provides advanced-level study in marketing. It is the ideal next step for marketing graduates who want to uncover deeper marketing insights from a strategic perspective and develop into effective, strategic-minded and confident marketing leaders.

What you’ll gain from this degree?

  • develop skills and knowledge to become an effective strategic marketing professional with a global outlook, equipped for a successful international career in marketing, business or management.
  • ability to evaluate the rigour and validity of published research and assess its relevance to the practice of conventional marketing and synthesise existing research to identify alternative approaches.
  • demonstrate proficiency in the use of techniques of research and enquiry to draw conclusions from a critical evaluation of relevant conventional marketing issues.
  • experience of applying your analytical knowledge and working with businesses and senior professionals through industry-facing projects.
  • understand traditional and contemporary debates related to the philosophy and practice of marketing and business strategy.

Nottingham Business School have both EQUIS and AACSB accreditation. We're also ranked in the top 95 European Business Schools in the Financial Times (FT).

What you'll study

At NBS you can create a personalised learning experience, giving you a unique Masters degree that equips you with the skills you'll need, for the career you want. Each of the modules will be delivered over a four week period, with teaching delivered in three weeks and the fourth week left clear for assessment work. This enables you to focus on one subject at a time, whilst allowing time for preparation and assessment work. Take a look at our current term dates to give you an idea of the module structures.

At the beginning of your course you will attend a residential trip with your new course mates and course team. This is a perfect introduction to your course and a great opportunity to get to know who you will be spending the next year studying with. The trip involves interactive ice-breaker sessions and team building activities.

  • Modules

    Semester One

    Marketing for the Boardroom (20 credits)

    This module examines the importance of presenting marketing data to inform effective decision-making at a senior level in organisations. The module will establish how an understanding of a range of marketing measurement techniques can enable organisations to achieve market insights and strategic decision making, and provides an appreciation of how measurement techniques, aligned to business objectives, can establish and determine the effectiveness of marketing activities. You will look at the major areas of marketing metrics, measurement in different market contexts, how to identify appropriate and relevant data sources, methods of creating marketing insights and understand their role in the boardroom.

    Building B2B Customers and Clients (20 credits)

    This module will help you understand today's business customers, strategic and tactical aspects of business marketing, and contemporary marketing approaches to support the prospecting, acquisition, engagement and retention of custom. You will develop an understanding of the principles of B2B marketing, dynamics of inter-organisational relationships, supply chain management, and how to formulate marketing plans and channel strategy. You will learn to identify current developments in B2B marketing and their impact on the marketing mix, and support the development and implementation of marketing strategy.

    Winning Marketing Strategies (20 credits)

    To develop an effective marketing strategy that represents a sustainable competitive advantage, organisations need to understand and embrace the impact of the external environment. On this module you will develop a critical understanding of strategy and strategic marketing and develop an understanding of how traditional and contemporary planning tools can be practically applied to formulate and implement strategy in a variety of business contexts. You will explore the theories and concepts underpinning strategic marketing and what makes a successful strategy, including the planning process, and the importance of its alignment to wider organisational aims and objectives.

    Semester Two

    Influencing and Leading Change in Marketing (20 credits)

    This module will develop your understanding of theories and concepts underpinning marketers as 'change agents', how critical thinking can identify gaps in the market and the competitive advantage that can give organisations. You will assess how change and innovation processes can be established and managed in marketing and evaluate the implications of new innovation strategies for customers and organisations. Through exploring external influences like globalisation, sustainability and development, you will develop an understanding of different markets, and appreciate the importance of marketing metrics in determining the effectiveness of innovation and communicating to key stakeholders.

    Corporate Reputation and Crisis Management (20 credits)

    You will develop an understanding of the role of corporate brand and reputation, how to manage them and how organisations use brand and reputation management strategies to communicate with stakeholders in a variety of contexts. Exploring areas including crisis management, brand architecture and storytelling in corporate communications, you will analyse techniques and positioning strategies employed by different organisations and how they are measured. You will understand the role of corporate social responsibility (CSR), ethics and sustainability in managing brand reputation and examine the influence that corporate culture has on organisational decision making.

    Marketing in Practice (20 credits)

    Assuming the role of a Marketing Manager or Marketing Director in a global business context, you will be challenged to tackle contemporary and complex marketing situations through the development of a contemporary operational marketing plan. You will appraise how the external environment and internal organisational processes may influence marketing in practice, and understand the implications this has on the development and implementation of marketing strategy. You will develop the ability to analyse a dynamic marketplace in a competitive environment and successfully navigate it, through the application of appropriate frameworks, tools, and a critical understanding of marketing practice developed throughout your studies.

    Semester Three

    In your final semester you'll take on a experiential project, giving you a fantastic opportunity to use the theories and knowledge you've gained to produce a challenging and meaningful piece of work. Projects include:

    Consultancy Experience Project (40 credits)

    Working as part of a team, you'll undertake focused research, developing your professional skills, managing a complex project and delivering results in a real business situation. You'll present your findings to the client and learn valuable project management tools and concepts.

    Internship Experience Project (40 credits)

    On an internship of 12 weeks or more, you'll apply the theories you've learnt to a substantial, live project. This will involve focused research, developing skills, managing a complex project and delivering results in a real business situation. You'll also learn project management tools and concepts.

    Business Research Project (40 credits)

    This project is a more traditional piece of independent research, creating an academic research paper, presentation and methodological reflection. Because we believe experiential learning is so important, this project is only available to students with significant prior work experience or a desire to progress to a PhD.

    For more information about semester three options please visit our Experiential Projects page.

    Ongoing Learning

    Throughout the year you will also study the following modules which will help you understand how to manage your own continuous personal and professional development (PPD).

    Transformational Leadership Development (10 credits)

    Transformational management education is a key focus within NBS, where effective ethical education across all business and management courses is the foundation of our students’ abilities to understand and contribute in meaningful ways towards current and future challenges in the area of sustainable development. The purpose of the module is to increase understanding of how to manage your own continuous personal and professional development in order to enable sustained career success and to be an effective and transformational leader.

    Researching Your Market (10 credits)

    This module will look at the key concepts, theories and issues in marketing research, in addition to contemporary developments in the field, including tools, techniques and the role of market research agencies. The aim is to develop you as an effective decision maker with an understanding of today's marketing industries, and an effective academic, with the ability to research, critique academic literature and contribute to philosophical debates related to market research.

    Placement Diploma in Industrial Experience (2 year course only)

    This module aims to develop your understanding of the business and commercial environment. You will apply relevant prior knowledge and skills in the business environment increasing your commercial awareness. On completion of the module, you will have developed a range of skills and have a practical insight into the world of work and possible career opportunities.

  • Placement opportunities

    If you opt for the two-year route you can add a year’s work placement onto your course. It’s a great way to put your learning into practice and gain valuable real-world experience to help boost your career prospects once graduating.

    Your placement year will last up to 48 weeks (minimum 36 weeks). If you are unable to take a full year's placement, but have completed the minimum 36 weeks you can qualify for a Placement Diploma in Industrial Experience. If you undertake a placement, you must take up the Business Research Project in Semester Three.

    Please note that placements are not guaranteed and you will need to work hard in securing one during your first semester. We have a dedicated Employability team who are here to help and support you during the placement process with CV writing, creating a LinkedIn page, interview tips, where to search for a placement etc. You can visit the Employability team’s page for further information.

  • Professional Development

    Chartered Institute of Marketing (CIM)

    This course has been aligned to the CIM curriculum which is a reflection of course currency and relevance to the marketing profession.The CIM is an industry-recognised, professional body that employers know about.

    As a student on this course you will also be able to access free membership to the CIM. Membership gives you access to a range of benefits including CPD opportunities, webinars, networking events and online journals to name a few.

    Google

    You’ll be given the opportunity to attend the Google workshops which will be run by Google Partners to gain a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords.

Course specification

View the full course specification
Please note that course specifications may be subject to change

NTU is ranked 12th in the Guardian University Guide 2020 - the national league table focuses on student satisfaction and graduate employment.

NTU is ranked 11th for our Business, Management and Marketing courses in the Guardian University Guide 2020.

How you’re taught

Teaching and learning

Nottingham Business School adopts a distinctive approach to the design of student learning opportunities. Your learning is structured around theory, practice, experience & observation, and reflection & improvement. At each level (course, module and session), you will study different theories, concepts and approaches and be given opportunities to apply these in a range of practical settings. The aim is to enhance your understanding through the direct experience of business, where you will have opportunities to observe business practices and behaviours (including your own) and analyse these using theoretical knowledge. It is our intention that by reflecting on these experiences, you will be able to use these theories to guide your actions and decisions in a business context or even consider how a theory itself might be improved. In this way, we aim to enhance the quality of your learning.

Academic mentors

Every postgraduate student will be allocated an Academic Mentor at the beginning of the academic year and you will meet with them regularly throughout the year. Academic Mentors help you make the most of your time at NTU. They will support you in developing and enhancing the qualities and transferrable skills necessary for your studies, career progression, professional and personal development.

Assessments

A range of assessment methods are used across the course, the choice of which reflects the needs and demands of the different types of module. Some modules will assess the ability to work collaboratively in a team and others will assess individual capability. Types of assessment will range from examinations to group presentations including essays, reports, financial analyses, literature reviews and research based projects.

The interactive nature of the taught sessions offers opportunities to gain feedback on your performance before being formally assessed and increasing use is made of eLearning to further support the feedback process.

In-sessional English language support

In-sessional English language classes are offered to international students at no extra cost. The classes aim to provide focused support in the skills you need in order to develop your English in your subject area.

Further information please contact the Nottingham Language Centre based in the DICE building on City Campus:

Tel: +44 (0)115 848 6156 | Email: englishsupport@ntu.ac.uk | Website: www.ntu.ac.uk/nlc

Personalisation

We know our postgraduate students are a diverse group, with different levels of academic knowledge in their chosen area of study, different cultural and educational backgrounds, and varying levels of personal and professional skills and competencies. The motivations for undertaking postgraduate study vary, but the two main motivators, according to the Postgraduate Taught Experience Survey (2017), appear to be grouped around two main themes; ‘career progression and employment prospects’ and ‘personal interest’.

At NBS we strive to ensure that these two motivating factors are nurtured and therefore supported. Our students are encouraged to practice and develop the skills and competencies required to critically reflect on their learning, and on their ability to apply this learning to their studies and to real world complex issues within the workplace. Through a series of curricula and extra-curricular initiatives, strengthened by tailored academic mentor support, NBS provides all our postgraduate students with the ability to participate in a range of challenging and unique activities, projects, events and experiences to enable our students to succeed in a competitive and dynamic global environment.

NTU has been awarded a gold rating in the Government’s Teaching Excellence Framework (TEF) for its outstanding teaching and learning.

Careers and employability

At Nottingham Business School, we’re focused on your employability from the start of your postgraduate degree. We provide you with a learning experience that integrates theory and practice.

This degree is designed to prepare you for advanced graduate roles including:

  • Professional Marketing Consultant – A professional consultant gives expert advice to businesses and organizations to achieve their goals and objectives. As a professional Marketing consultant, you don't only help companies to develop strategies, you help them to deliver them too.
  • Strategic Marketing Director - is responsible for developing and executing data-driven integrated marketing strategies and overseeing their implementation.

As your career evolves, progression from these roles can include Senior Marketing Manager, Head of Marketing, Associate Director of Marketing, Head of Sales, or Director of Marketing.

Employability Team

We have a dedicated Employability Team who not only help you during your time with us but also following graduation, they’ll continue to support you by providing a number of services that will help kick-start your career.

Our Employability Team offer a wide range of support from one-to-one appointments with our specially trained consultants, to arranging recruitment fairs and skill building workshops.

Services they provide include:

  • Finding placements, internships and part-time work
  • Helping you to pursue self-employment
  • Advice on taking gap years and time out
  • Information and help on getting into volunteering
  • Providing advice on further study.

As a student you will have access to our virtual learning environment, where you will be able to get in touch with our Employability team for CV support, application, interview and job hunting advice, career ideas and employer videos.

You can visit the Employability Team on your local campus every day during term time. They are also open outside of term time too, except on University closure days. So drop in, say hello, and get help with quick enquiries or book an appointment with a careers consultant from your school.

98% of our postgraduate students are in work or further study within six months of finishing their degrees (latest Destination of Leavers from Higher Education survey 2016/17).

The University has invested a massive £90 million in the regeneration of two Grade II listed buildings, Newton and Arkwright, at the heart of the City Campus.

Entry requirements

  • You will need an undergraduate degree equivalent to a UK undergraduate honours degree (2.1 or above) in marketing or in business management with a substantive element of marketing content.
  • All applicants will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen programme of study will benefit them in their future career.
  • One academic reference is required.

Get in touch If you need any more help or information, please contact us at Ask NTU or call on +44 (0)115 848 4200.

  • You will need an undergraduate degree equivalent to a UK undergraduate honours degree (2.1 or above) in marketing or in business management with a substantive element of marketing content.
  • All applicants will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen programme of study will benefit them in their future career.
  • One academic reference is required.

We accept qualifications from schools, colleges and universities all over the world for entry onto our postgraduate degrees. If you’re not sure how your international qualification matches our course requirements please visit our international entry requirements page.

English language entry requirements

If English is not your first language you need to show us that your language skills are strong enough for intensive academic study. We usually ask for an IELTS test and we accept some alternative English language tests.

  • For 1-year Masters you'll need a 6.5 grade overall with minimum of 5.5 in each component.
  • For 2-year Masters you'll need a 6.5 grade overall with a minimum of 6.0 in speaking and listening, and 5.5 in reading and writing.

For a list of our language requirements please visit our English language page.

If you need to do a foundation or pre-Masters course to meet our course requirements please visit Nottingham Trent International College (NTIC). If you’re already studying in the UK at a school or college and would like to know if we can accept your qualification please visit our foundation and pre-Masters courses page. If you need to do a pre-sessional English language course to meet the English requirements, please visit our pre-sessional English course page.

Help and support

If you have any questions about your qualifications or about making an application to the University please contact our international team for advice.

How to apply

Ready to join us? Apply through our NTU Applicant Portal.

  1. Register as a new applicant and create an account in the Applicant Portal - don't worry you won't need to complete your application at once, you can come back to it so keep your details safe.
  2. Fill out and submit your application - make sure to check all the information such as entry requirements before submitting.
  3. Track the progress of your application – you can do this by logging into the Application Portal.
  4. Check your offer – As long as you’ve provided all the information we need, we’ll try and make a decision on your application within five to ten working days. However, this can take longer and you should allow at least three weeks for a decision.
  5. Accept your offer within four weeks - Remember that competition for places is high, and if you don’t accept your offer within four weeks it may lapse. After eight weeks it will be automatically withdrawn.
  6. Meet the conditions of your offer (if you have any) - Upload all the documents required to meet the conditions of your offer using the My Documents section of the Applicant Portal.

Don’t worry if you’re waiting for results – we recommend applying now, and then adding them to your Application Portal once they arrive.

If you need some help in writing your application you can view our handy tips.

Good luck with your application!

Please read our notes on the University's commitment to delivering the educational services advertised.

Ready to join us? Apply through our NTU Applicant Portal.

  1. Register as a new applicant and create an account using our Applicant Portal - don't worry you won't need to complete your application at once, you can come back to it so keep your details safe.
  2. Fill out and submit your application - make sure to check all the information such as entry requirements before submitting.
  3. Track the progress of your application – you can do this by logging into the Application Portal.
  4. Check your offer – As long as you’ve provided all the information we need, we’ll try and make a decision on your application within five to ten working days. However, this can take longer and you should allow at least three weeks for a decision.
  5. Accept your offer within four weeks - Remember that competition for places is high, and if you don’t accept your offer within four weeks it may lapse. After eight weeks it will be automatically withdrawn.
  6. Meet the conditions of your offer (if you have any) - Upload all the documents required to meet the conditions of your offer using the My Documents section of the Applicant Portal.

Don’t worry if you’re waiting for results – we recommend applying now, and then adding them to your Application Portal once they arrive.

If you need some help in writing your application you can view our handy tips.

For advice on applying for a visa please visit our visa information page.

Good luck with your application!

Please read our notes on the University's commitment to delivering the educational services advertised.

If you would like more information about our courses, fees and funding or the application process please contact us at Ask NTU or call +44 (0)115 848 4460.

Fees and funding

Home / EU fees for 2020 entry

Study route

Home / EU fees

One year (full-time)

£9,750

Two years (placement year)*

£11,135 (£9,750 in Year One and £1,385 in Year Two)

*Please note that if you are considering a course that runs over more than one year, the tuition fee stated is for the first year of study. The course fee for the second year may be subject to annual review.

Additional costs

Your course fees cover the cost of studies, and include loads of great benefits, such as the use of our City Campus library, support from our expert Employability team, and free use of the IT equipment across our campuses.

You may choose to purchase core text books for your course, and prices for these may vary. However, our library is home to four floors of books, journals and materials (many of which you can access online) – meaning you may not need to purchase as many books as you might think!

Whilst on placement students will be expected to pay for accommodation, travel and living costs.

Funding your studies

Preparing for the financial side of student life is important, but there’s no need to feel anxious and confused about it. We hope that our fees and living costs page and funding pages will answer your questions.

Postgraduate loans

The government introduced a new postgraduate loan scheme for Master degrees. The loan will be a contribution towards the costs of study and it will be at the student's discretion to use the loan towards fees, maintenance costs or other costs. Find out more on our postgraduate loans page.

Scholarships

You might be able to get a scholarship to help fund your studies. We award scholarships to those students who can demonstrate excellent achievement, passion and dedication to their studies.

Alumni Discount

We’re happy to be able to offer a 20% alumni discount to most current NTU students and recent NTU alumni. This discount is currently available for those starting an eligible postgraduate taught, postgraduate research or professional course.

Getting in touch

For more advice and guidance, you can contact our Student Financial Support Service on Tel: +44 (0)115 848 2494 or for Scholarship help please contact us on Tel: +44 (0)115 848 4460.

International fees for 2020 entry

Study routeInternational fees
One year (full-time) £16,400
Two years (placement year)* £17,785 (£16,400 in Year One and £1,385 in Year Two)

*Please note that if you are considering a course that runs over more than one year, the tuition fee stated is for the first year of study. The course fee for the second year may be subject to annual review.

Additional costs

Your course fees cover the cost of studies, and include loads of great benefits, such as the use of our City Campus library, support from our expert Employability team, and free use of the IT equipment across our campuses.

You may choose to purchase core text books for your course, and prices for these may vary. However, our library is home to four floors of books, journals and materials (many of which you can access online) – meaning you may not need to purchase as many books as you might think!

Whilst on placement students will be expected to pay for accommodation, travel and living costs.

When and how to pay your fees

For advice and guidance on making secure international payments to the University please visit our international fees page.

Scholarships

If you’re an international student holding an offer to study with us, you can apply for one of our international scholarships. We award scholarships to those students who can demonstrate excellent achievement, passion and dedication to their studies.

Alumni Discount

We’re happy to be able to offer a 20% alumni discount to most current NTU students and recent NTU alumni. This discount is currently available for those starting an eligible postgraduate taught, postgraduate research or professional course.

Advice and guidance

If you have any questions about international fees, scholarships and other funding please contact the International Development Office at international@ntu.ac.uk or + 44 (0) 115 848 8175.

Still need help?

Nottingham Business School enquiries
+44 (0)115 848 4460