BA (Hons)

Business Management and Marketing

Motivational presentation
In the UK for Business, management and marketing
in The Guardian University Guide 2020
  • UCAS code(s): NN25 / NN2M
  • Level(s) of study: Undergraduate
  • Study mode(s): Full-time / Sandwich
  • Location: City Campus
  • Starting: September 2019
  • Course duration: 3 / 4 year(s)
  • Entry requirements: More information


Today’s businesses are more competitive than ever and are constantly looking for new ideas to keep them ahead of their rivals. Marketing plays a vital role in any organisation activity and is the most crucial factor to the success of any business.

On our Business Management and Marketing course you are encouraged to understand and apply marketing theories and techniques in a variety of roles and contexts. All students will take part in a ‘real-world’ business simulation task, imitating the experience of running a business with a group of fellow students. The focus of your studies will be on understanding the marketing philosophy that places the customer at the centre of business activity.

This course is accredited by the Chartered Institute of Marketing (CIM) and provides students with one exemption from a core module towards the CIM Level 4 Certificate in Professional Marketing.

During your second year you will have a variety of unique opportunities to get involved in such as studying abroad, developing your own enterprise, undertaking an internship or simply continuing with your studies. You can study the course over three years full-time or four years with a placement.

Nottingham Business School have both EQUIS and AACSB accreditation.

Accredited by:

EQUIS logo
Financial Times

What you'll study

We are currently reviewing the content of our courses to ensure that they remain relevant and current to our students’ future ambitions and society. Please continue to check this course webpage for the latest developments.

The course begins in September 2019. Take a look at the academic calendar for term dates. The academic calendar will apply throughout your course, aside your placement year (if you have chosen to undertake one).

  • Year One

    Accounting and Finance for Managers

    Through this module you will develop the skills and competencies needed to make effective use of accounting information, especially for control and decision making purposes. You will explore how business organisations are financed and the constraints and limitations that financing imposes on them. You will also learn about the calculation of accounting profit and its importance to an organisation. You will develop skills that will allow you to identify relevant cash inflows and outflows of a proposed business project and learn about utilising the techniques of even analysis in project decision making.

    The importance and use of budgeting for forward-planning, communication, coordination and control within an organisation will be covered, as well as the importance of cash and liquidity within an organisation and the construction of cash and working capital budgets. You will learn how to use cash and working capital management models and techniques and how to construct financial statements. Other areas covered in this wide-ranging module include financial appraisal of long term capital investment proposals and valuation of company shares.

    Economics and Data Analysis for Managers

    This module will introduce you to a range of skills, methods and knowledge that are applied by professional economists. It will enable you to offer a distinctive contribution to business and management decisions involving the deployment of globally scarce resources. The module will enable you to demonstrate a range of applications of economic ideas, principles and techniques, and to identify resource consequences of business and managerial decisions in a national and international context.

    Foundations of Managing and Organising

    Both work and management are carried out by people, the human resources of the organisation. The focus of this module is on the management of work in organisations, and will provide a holistic understanding from the viewpoint of both the workers and management. You will be introduced to key applications, policies and practices involved in the management of human resources and will analyse their underlying theoretical basis and the effects on the organisation and society in general.

    Principles of Marketing

    This module aims to provide students with a fundamental understanding of the basic tools and concepts of marketing. More specifically, you will be introduced to the core marketing functions and develop an understanding of the key concepts, frameworks and models encountered in marketing. You will also gain the knowledge and skills required to identify differing marketing orientations, in particular how organisations identify, understand and satisfy customers and develop the skills required to produce a blended marketing mix that will satisfy the needs of the target customer.

    Essentials of Business Development

    This module combines business, enterprise with operations management theory in the context of organisations developing. Consideration is given to the ways in which enterprise skills are used to design, deliver and improve the services and products during business growth. The module is at the centre of many changes taking place in the business world today, these include changes in the preferences of customers for customised product, changes in global supply chains, use of Internet-based technologies and challenges of sustainability.

    Personal and Academic Development

    Helps you recognise the personal skills, behaviours and attributes you currently have, and supports you in formulating a continuous personal and professional development plan to develop the skills and knowledge you need to achieve your future ambitions and realise your full potential.

  • Year Two

    First half of Year Two – Core modules

    Buyer Behaviour

    This module explores, in depth, the core theories relating to Consumer Behaviour (both pre-and post-consumption) and applies them in a range of differing marketing contexts. You will develop a deeper knowledge and awareness of consumer behaviour in a variety of contexts – such as being a ‘customer’ of a charity. You will study as well consumer behaviour across all consumption stages (pre-consumption, consumption, post-consumption, and disposal). The module looks at various ‘cognitive’ and ‘experiential’ models of behaviour as well as discussing the ethics of manipulating buyer behaviour and the importance and influence of children. The module will also cover buyer behaviour in business markets as organisational buying can be fundamentally different to personal buying.

    Research for Marketing

    During this module you will explore the core theories relating to Marketing Research and Marketing Planning, applying them to a range of differing marketing contexts. You will study the marketing planning process and how it supports the development of marketing strategies and tactics. The module will also take a practical approach, teaching you how to develop appropriate methods for conducting marketing research and understand the more practical issues. You will be asked to develop a research questionnaire or hold interviews with fellow-student ‘consumers’, to experience the process of research first hand.

    Integrated Marketing Communications

    This module focuses on developing your ability to apply marketing communication theory and tools, in order to design, prepare and implement a strategic marketing communications campaign. You will look further into the concepts and techniques used in the interpretation of markets and market trends and develop the ability to work effectively individually and collaboratively to achieve goals in relation to set targets. The module will cover strategic marketing communications planning frameworks; how to develop strategies, plans and objectives; applying and coordinating the promotional mix; the role of marketing communications in building customer relationships and value; internal and external communications; measuring the effectiveness of marketing communications and the use of marketing communications in different contexts including international and global markets.

    Second half of Year Two

    You can either select one of our Unique Opportunities Initiatives or continue with your taught modules listed below:

    Core modules

    Employment and Enterprise

    Following on from the Personal Development module in Year One, you will build and further reflect on your personal and professional skills, attributes and behaviours. You will have the opportunity to participate in part-time work, volunteering, consultancy work, business competitions and challenges, and develop a range of skills to enhance your employability.

    Managing and Organising

    Managing and Organising aims to develop an understanding of the human aspects of managing and organising work. It draws upon ideas from disciplines such as work psychology, organisational sociology and human resource management to provide insights into possibilities for managing and organising work. The module considers the nature of the changing context of managing and organising and examines the central issues and contemporary concerns that this presents for HR. Throughout the module you will be encouraged to develop a critical perspective which encompasses views from both those managing and those managed, as well as a consideration of the wider impact of choices taken in regards to managing and organising work activities. Whilst exploring classic studies in managing and organising, these ideas will also be examined in the context of the contemporary changing international workplace. The module is relevant to a broad range of careers given that HR issues are a concern for all.

    Plus one optional module from:

    International Business and Communication

    This module will provide you with an overview of how international business is conducted, with a particular focus on what makes international business different from domestic business. You will examine the major theories that explain international business transactions and the institutions influencing those activities. You will also study the financial exchange systems and institutions that measure and facilitate international transactions and the dynamic interface between countries and companies attempting to conduct foreign business activities. Reference will be made throughout the module to the strategy, behaviour and management of multinational corporations and the actions and policies of international regulatory bodies and agencies.

    Managing the Global Supply Chain

    Covering various areas of marketing and operations, this module will provide you with a practical understanding of the structure and organisation of supply chains, including sustainability and ethical issues. You will be introduced to aspects of operations, logistics and procurement and further develop your understanding on the importance of the flow of goods and information in providing value through global delivery systems.

    Digital Entrepreneurship

    The aim of this module is to develop your critical awareness of digital entrepreneurship and intrapreneurship within a global marketplace. Using both a critical and practical perspective, the module examines the process of developing a digital business, enabled and/or enhanced by internet technologies, smart and mobile phones and their applications, and other emerging technologies.

    Using theory, analytical frameworks and practical examples, the module will provide you with the cognitive and practical skills and capabilities to explore a market opportunity, develop a digitally enhanced business idea and the requisite considerations of implementing such an idea in either a start-up, or a new (channel to) market for an existing firm.

  • Year Three

    Placement year

    A vital component of our degree courses is the placement year. This time spent working in business provides our students with crucial work experience, which is highly prized and much sought after by employers upon graduation. We have links with a wide range of sectors, firms and organisations that offer student placements. If you have decided to undertake a placement year then this will last for a minimum of 48 weeks during your third year.

    Our Employability Team is here to inspire and enhance every stage of your career planning and as a graduate of NTU, you will be able to access their services for three years after your course has finished.

    Services they provide include:

    • finding placements, internships and part-time work
    • pursuing self-employment
    • taking gap years and time out
    • getting into volunteering
    • providing advice on further study.


    Taught modules

    If you have decided to continue with your studies please view the 'final year' tab for your list of modules.

  • Final year

    Research Project

    For this module you will undertake a purposeful, individual, in depth study of a relevant topic, developing your independent learning, critical thinking and knowledge of research techniques relevant to your subject area. The project will develop your ability to manage a major piece of work, for which you will be completely responsible, and will be completed over a period of several months. You will learn to utilise and improve your time management and communication skills, as well as test your initiative and resourcefulness. To support your development during this module you will study essential skills such as critical thinking, conducting a literature review, understanding the appropriate research framework, practical research methods and skills, report and academic writing skills.

    Leadership and Employability

    This module will help prepare you for future employment, by further developing your career-related and transferable skills. During the module you will critically reflect on your time at University, and develop your knowledge and understanding of leadership, as well as your consultancy and project management skills. You will also develop an understanding of how effective strategic leadership can influence organisational behaviour, strategic management and financial decision-making. Your lectures and seminars will be delivered by specialist tutors and guests, focusing on themes such as international accounting and finance, professional practice, public service finance, strategic leadership, entrepreneurship, sustainability and ethical issues, and career management skills, including effective job search strategies, realising your full potential via ‘personal branding’ and management of your online presence and requirements and qualifications for the various accounting and finance professional bodies. In addition to attending traditional lectures and seminars, you will also select career related and transferable skills workshops and events that match your needs and guest lectures from business and industry.

    Contemporary Issues in Strategic Market Management

    This module will provide you with a global understanding of two key themes – strategic management and entrepreneurship. Integrating these two concepts represents the latest critical thinking in the field of strategic management, meaning you will develop an awareness and practice of strategy making and entrepreneurial behaviour in different markets and cultures.

    Comparative and International Management

    Influences of culture on management, and managing within and across diverse cultures, have become increasingly relevant in today’s business world. This module aims to address the issues of cultural differences, and practical implications of the internationalisation of management, the organisation and its people. Personal experiences of national and organisational cultures – either through work in multinational corporations or travel far and wide – provide a rich pool of experiences, stories and ordeals that can serve as important inputs into discussions and debates about management, organisations, people and cultural diversity. This module adds to this experience through theoretical and conceptual knowledge and frameworks concerning different management styles and philosophies from an International Human Resource Management perspective. It uses practical experience and current topical research and case studies to explore key debates and issues central to the international organisations. During this module you will examine and explore problems that arise from these matters and the solutions that are needed.

    Improving the Customer Experience

    This module will develop your understanding of service, service value, and service experience in a global context. You will explore the impacts these concepts have on business performance and how they can be improved. You will explore how service delivery can be improved, and examine the situational factors that have an impact on relevant customer and supplier relationships. You will also study the roles of the consumer, employee, inanimate environment and technology within a services marketing context. You will also develop a critical perspective on post-purchase consumer behaviour; examine the industrialisation and commodification of services; explore service failure, recovery and complaints management and ethical and social concerns.

    Plus one optional module from:

    Global Supply Chain Strategy

    Working at a strategic level, this module will clarify how marketing, design, distribution, logistics and project management may be integrated and help you to develop a broader and deeper understanding of how supply chain performance can be strategically improved.

    You will cover a number of areas during the module including; ·

    • looking at supply chains from a strategic and global perspective
    • key concepts in supply chain improvement
    • interpreting lean and agile supply
    • supply chain dynamics – Forecasting, information flow and bullwhip
    • design for the supply chain – postponement, mass customisation, product life cycle, sustainability
    • managing CSR in the supply chain – sustainability, environment and transport
    • managing risk in a supply chain.

    Digital Marketing Strategy

    Introduces the fundamental digital marketing planning concepts for an organisation together with the key factors involved with the implementation, measurement and evaluation of successful campaigns.

    International Tourism: Sustainability, Developments & Impacts

Course specification

View the full course specification
Please note that course specifications may be subject to change

Ranked 11th in the UK for Business, Management and Marketing (The Guardian League Table 2020)

How you’re taught

On average you will receive minimum 12 - 15 hours of teaching per week from a combination of lectures and seminars. You'll then be expected to increase your understanding of the subject area through independent study for each module.

We use a mixture of teaching methods including traditional lectures and seminars, IT workshops, guest lectures, problem-based learning and group discussions. In addition to this you will also be involved in a variety of practical work such as individual and group presentations, student-led seminars, role play, industry-sponsored competitions and project work.

These are included to help you develop a range of practical skills such as time management, effective presentation, communication, customer focus, analytical, entrepreneurial and team working. All students will attend lectures and seminars at NTU’s City Campus, in the impressive Newton building, home to Nottingham Business School.

You will also have a number of one-on-one tutor sessions during each year, which will allow you to:

  • discuss your personal and professional development
  • discuss and gain feedback about your work
  • ask questions about the projects you're working on
  • raise any difficulties you are experiencing relating to your work, personal circumstances or your University experience.

You'll also use our virtual learning environment, NOW, which is a flexible web-based system that gives you 24-hour access to module learning materials and reading lists. It allows you to discuss work with tutors and submit coursework electronically from anywhere in the world.

Assessment methods

Full time version of the course (3 years)

  • Year 1 coursework (50%), written (35%) and practical (15%).
  • Year 2 coursework (73%) and written (27%).
  • Year 3 coursework (68%), written (25%) and practical (7%).

Sandwich version of the course (4 Years)

  • Year 1 coursework (50%), written (35%) and practical (15%).
  • Year 2 coursework (73%) and written (27%).
  • Year 3 placement (100%).
  • Year 3 coursework (68%), written (25%) and practical (7%).

Contact hours

A full-time student on average can expect to spend 1200 hours a year learning which will typically be broken down as follows:

Full time version of the course (3 years)

  • Year 1 lectures/seminars/workshops (26%) and independent study (74%).
  • Year 2 lectures/seminars/workshops (26%) and independent study (74%).
  • Year 3 lectures/seminars/workshops (22%) and independent study (78%).

Sandwich version of the course (4 Years)

  • Year 1 lectures/seminars/workshops (26%) and independent study (74%).
  • Year 2 lectures/seminars/workshops (26%) and independent study (74%).
  • Year 3 placement (100%).
  • Year 4 lectures/seminars/workshops (22%) and independent study (78%).

Careers and employability

98% of our undergraduates were in employment or further study six months after graduating from NTU (DLHE 2016/17)

Graduates from this course have gone onto working in both public and private sector, undertaking positions such as:

  • marketing assistant
  • marketing communications manager
  • SEO executive
  • social media executive and copywriter
  • marketing and engagement officer

In the last few years, graduates from this course have gone onto securing roles with well know employers such as:

  • Beats by Dre
  • Microsoft
  • iThinkMedia
  • Bull Marketing
  • GlaxoSmithKline


Our BA (Hons) Business Management Joint Honour courses and BA (Hons) Business course have a Dual Award status with the Chartered Management Institute (CMI).

Additionally, this course is also accredited by the Chartered Institute of Marketing (CIM) and provides students with one exemption from a core module towards the CIM Level 4 Certificate in Professional Marketing.

Seventh in the UK for number of students studying Business  (HESA 2016/17)

We’re ranked 28th / 121 for Business in The Times and Sunday Times Good University Guide 2019

Entry requirements

You will need one of the following:

  • A-levels – BBB, excluding General Studies; or
  • BTEC Extended Diploma – DDM; or
  • 120 UCAS Tariff points from three A-levels or equivalent qualifications, excluding General Studies; and
  • GCSEs – English and Maths grade C / 4.

We will consider equivalent qualifications and combinations, please see UCAS Course Search for details.

The UCAS Tariff

We have created this calculator to help you work out how many UCAS points your qualifications relate to.

Getting in touch

If you need any more help or information, please email our Admissions Team or call on +44 (0)115 848 4200.

International qualifications

We accept qualifications from schools, colleges and universities all over the world for entry onto our UG and PG degrees. If you’re not sure how your international qualification matches our course requirements please visit our international qualifications page.

Pre-masters and foundation courses

If you need to do a foundation or pre-Masters course to meet our course requirements please visit Nottingham Trent International College (NTIC). If you are already studying in the UK at a school or college and would like to know if we can accept your qualification please visit our foundation and pre-Masters courses page.

English language entry requirements

If English is not your first language you need to show us that your language skills are strong enough for intensive academic study. We usually ask for an IELTS test and we accept some alternative English Language tests.

  • For a list of our language requirements please visit our English language page.
  • If you need to do a pre-sessional English language course to meet the English requirements please visit our pre-sessional English course page.

Help and support

If you have any questions about your qualifications or about making an application to the University please contact our international team for advice.

100% of sandwich year students would recommend studying at Nottingham Trent University (National Student Survey 2019)

How to apply

Ready to join us? Then apply as soon as you can. Just click the Apply button at the top of the page and follow the instructions for applying. Make sure you check the entry requirements above carefully before you do.

Writing your application and personal statement

Be honest, thorough and persuasive in your application. Remember, we can only make a decision based on what you tell us. So include all of your qualifications and grades, including resits or predicted grades.

Your personal statement is a really important part of your application. It’s your chance to convince us why we should offer you a place! You’ve got 4,000 characters to impress us. Make sure you use them to show how your skills and qualities are relevant to the course(s) you’re applying for. For more hints and tips, take a look at our page on how to write a good personal statement.

Keeping up-to-date

After you’ve applied, we’ll be sending you important emails throughout the application process – so check your emails regularly, including your junk mail folder.

You can get more information and advice about applying to NTU on our Your Application page. Good luck with your application!

Getting in touch

If you need any more help or information, please email our Admissions Team or call on +44 (0)115 848 4200.

Please read our notes on the University's commitment to delivering the educational services advertised.

You can apply directly to the University for an Undergraduate Course if you’re not applying to any other UK university in the same year. If you are applying to more than one UK University you must apply through UCAS.

Apply as early as you can so that you have time to prepare for your studies. If you need a visa to study here you need to plan this into your application.

  • For a step-by-step guide on making an application to the University please visit our how to apply page.
  • For advice on applying for a visa please visit our visa information page.
  • For advice on how to write a good personal statement please visit our personal statement page.

Apply now (UCAS)

Keeping up-to-date

After you’ve applied, we’ll be sending you important emails throughout the application process – so check your emails regularly, including your junk mail folder.

Good luck with your application!

Please read our notes on the University's commitment to delivering the educational services advertised.

Fees and funding

Preparing for the financial side of student life is important, but there’s no need to feel anxious and confused about it. We hope that our fees and funding pages will answer all your questions.

Getting in touch

For more advice and guidance, you can contact our Student Financial Support Service.

Tel: +44 (0)115 848 2494

While we aim to keep any extra study costs to a minimum, please see our page on additional costs and optional extras to find out about any additional expenses you may incur on your course.

International fees and scholarships

For international and EU fees for all courses together with advice on how to pay, please visit our international fees information.

We offer prestigious scholarships to our international students holding offers to study here. For details and an application form please visit our international scholarships information.

While we aim to keep any extra study costs to a minimum, please see our page on additional costs and optional extras to find out about any additional expenses you may incur on your course.

Still need help?

Nottingham Business School
+44 (0)115 848 4460