BA (Hons)


Student holding poster
In the UK for Business, management and marketing
in The Guardian University Guide 2020
  • UCAS code(s): N501 / N502
  • Level(s) of study: Undergraduate
  • Study mode(s): Full-time / Sandwich
  • Location: City Campus
  • Starting: September 2020
  • Course duration: 3 / 4 year(s)
  • Entry requirements: More information


With thousands of businesses competing on a daily basis, marketing is quickly becoming a critical management function. It places businesses in the consumers mind in order to gain market dominance.

Marketing is a fun, dynamic, competitive and creative environment to work in. Our Marketing course is designed to meet the needs of fast-paced marketing careers across all organisational sectors, and will ensure that your skills are right up to date when you enter the job market.

You will take specialist modules in key areas such as buyer behaviours, communications, digital, strategy and innovation, which you can implement during your two week compulsory industry placement at the end of your first year.

This course gives you the chance to graduate with more than just a degree, through its connections to the Chartered Institute of Marketing (CIM) and the Marketing Research Society (MRS). Depending on the modules you take you could graduate with a Certificate in Marketing and Social Research, a CIM Certificate in Professional Marketing and a CIM Diploma in Professional Marketing in addition to up to four Google Academy qualifications.

This gives you the opportunity to graduate with additional professional qualifications which are highly sought-after by employers, ensuring that you have the skills and knowledge to make an immediate impact on any organisation.

This course can be studied over three years full-time or four years with a placement, and offers all students the opportunity to gain some industry experience or travel overseas to study abroad in one of our partner universities with our unique opportunities scheme.

This modern and practical course has been designed to give you the best possible preparation for a career in marketing.

Nottingham Business School have both EQUIS and AACSB accreditation.

Accredited by:

EQUIS logo
Financial Times

What you'll study

We are currently reviewing the content of our courses to ensure that they remain relevant and current to our students’ future ambitions and society. Please continue to check this course webpage for the latest developments.

The course begins in September 2020. Take a look at the academic calendar for term dates. The academic calendar will apply throughout your course, aside your placement year (if you have chosen to undertake one).

  • Year One

    Fundamentals of Marketing

    This module will introduce you to the concept of marketing and general principles in marketing and design practice. You will learn to recognise and apply the concepts and techniques that are used to interpret markets and market trends. You will also study the development of marketing materials and obtain an appreciation of marketing planning and decision making undertaken in a business organisation. Alongside this you will develop an awareness of the practical and theoretical issues relating to design plus an awareness of design principles and processes in the external marketing environment.

    Foundations of Managing and Organising

    Both work and management are carried out by people, the human resources of the organisation. The focus of this module is on the management of work in organisations, and will provide a holistic understanding from the viewpoint of both the workers and management. You will be introduced to key applications, policies and practices involved in the management of human resources and will analyse their underlying theoretical basis and the effects on the organisation and society in general.

    Personal and Academic Development

    Helps you recognise the personal skills, behaviours and attributes you currently have, and supports you in formulating a continuous personal and professional development plan to develop the skills and knowledge you need to achieve your future ambitions and realise your full potential.

    Accounting and Finance for Managers

    Through this module you will develop the skills and competencies needed to make effective use of accounting information, especially for control and decision making purposes. You will explore how business organisations are financed and the constraints and limitations that financing imposes on them. You will also learn about the calculation of accounting profit and its importance to an organisation.

    You will develop skills that will allow you to identify relevant cash inflows and outflows of a proposed business project and learn about utilising the techniques of breaking even analysis in project decision making. The importance and use of budgeting for forward-planning, communication, coordination and control within an organisation will be covered, as well as the importance of cash and liquidity within an organisation and the construction of cash and working capital budgets. You will learn how to use cash and working capital management models and techniques and how to construct financial statements.

    Other areas covered in this wide-ranging module include financial appraisal of long term capital investment proposals and valuation of company shares.

    Business Analytics

    The data that forms an integral part of our daily lives - from social media posts and emails to text messages and loyalty card data – is transforming organisations in very important ways. To try to make sense of this data in order to become more competitive, organisations have adopted the practice of Business Analytics that allows for exploration and interpretation of this data using statistical methods. The module provides general knowledge about Business Analytics and develops your skills in the software tools and statistical processes necessary for analysing data that will lead to improved management decision-making.

    The Marketing Environment

    This module will extend your understanding of the nature and scope of the internal and external environment, including the global market. You will use basic analytical techniques to identify key drivers in the internal and external environment and consider the impact upon the organisation and its marketing activities. You will consider which factors are uncontrollable, and how an organisation might respond to them, as well as factors within the micro and internal environment which may be manipulated to the benefit of the organisation and its customers. The module will alert you to the factors which influence the operation and success of organisations, and explore some of the opportunities and challenges that these pose to market oriented organisations in today’s dynamic marketing environments.

    All students will complete a two-week insight internship at the end of Year One, giving you an opportunity to engage in hands-on work experience.

  • Year Two

    First half of Year Two – Core modules:

    Buyer Behaviour

    During this module you will examine the core theories relating to Consumer Behaviours (both pre-and post-consumption) and apply these in a range of differing marketing contexts. You will also cover organisational buyer behaviour.

    The module aims to develop your knowledge and awareness of consumer behaviour in a variety of contexts and across all consumption stages (pre-consumption, consumption, post-consumption, and disposal). You will also explore buyer behaviours in business markets.

    Research for Marketing

    The aim of the module is to enable students to develop a wide range of applied research skills. It explores the core theories relating to Marketing Research and allows you to apply them to a range of different marketing contexts. You will learn how to develop appropriate methods for conducting marketing research and understand the more practical issues involved.

    Delivering Customer Value

    This module explores the models and techniques that are used in key marketing functions, focusing on how to create and deliver value for the customer. You will consider why organisations make particular marketing decisions and how marketing activities are integrated and delivered in a way that creates value for their customers. You will explore a number of areas including product management and development, branding, pricing, channel management, internal and external marketing communications and customer service.

    Second half of Year Two

    You can either select one of our Unique Opportunities Initiatives or continue with your taught modules listed below.

    Core modules:

    Integrated Marketing Communications

    Focusing on developing the ability to apply marketing communication theory and tools to be able to design, prepare and implement a strategic marketing communications campaign. The module will cover the following areas.

    • Introduction to marketing communications
    • Strategic marketing communications planning frameworks
    • Developing marketing communications strategies plans and objectives
    • Applying and coordinating the promotional mix
    • The role of marketing communications in building customer relationships and value
    • The role of agencies in marketing communications
    • Internal and external communications
    • Measuring the effectiveness of marketing communications
    • Contemporary issues in marketing communications
    • The use of marketing communications in different contexts including international and global markets.

    Employment and Enterprise

    Following on from the Personal Development module in Year One, you will build and further reflect on your personal and professional skills, attributes and behaviours. You will have the opportunity to participate in part-time work, volunteering, consultancy work, business competitions and challenges, and develop a range of skills to enhance your employability.

    Plus one optional module from:

    Digital Marketing

    Online marketing is now at the hub of customer-centric communications, meaning graduates are expected to understand the importance of digital campaign planning. This module will provide you with the skills and knowledge to understand digital marketing planning at an organisational level, including the implementation, measurement and evaluation of successful campaigns. You will learn to appraise different planning approaches and marketing environmental factors that influence online marketing activity, and also review the similarities and differences between online and traditional marketing concepts and applications.

    You will explore the key stages in online development using relevant business models, and analyse the ways in which the Internet has changed the marketing mix elements and how organisations employ them creatively in the digital environment. As part of your skills development you will learn to review buyer behaviour characteristics of the online consumer and explore how organisations can respond to meet changing behaviour and expectations. You will also learn how to apply relevant tools and concepts from this unit to design, measure and monitor an annual online marketing plan.


    Exploring Strategy and Innovation

    This module provides an understanding of business development and strategy with particular reference to processes of strategic management, innovation and business development in the global context.

    It will develop your understanding of competitive advantage and introduce you to key concepts in strategy, organisational change and development, all drawn from different cultural contexts. You will examine the nature of innovation, and the process involved in bringing it about. This module also seeks to demonstrate how innovation can provide competitive advantage for business firms operating in local, national and international environments.

    Over the course of the module you will:

    • study profitability and the nature and purpose of corporate and competitive strategy in a global context
    • explore corporate direction, goals, mission and vision
    • analyse the business environment, methods and techniques of analysis and its relevance to competitor and customer development
    • explore the nature of technological change and its links to innovation
    • classify innovation and innovative activity
    • analyse the process of innovation and different perspectives on the process.


    Managing the Global Supply Chain

    Covering various areas of marketing and operations, this module will provide you with a practical understanding of the structure and organisation of supply chains, including sustainability and ethical issues. You will be introduced to aspects of operations, logistics and procurement, and further develop your understanding on the importance of the flow of goods and information in providing value through global delivery systems.

  • Year Three

    Placement year

    A vital component of our degree courses is the placement year. This time spent working in business provides our students with crucial work experience, which is highly prized and much sought after by employers upon graduation. We have links with a wide range of sectors, firms and organisations that offer student placements. If you have decided to undertake a placement year then this will last for a minimum of 48 weeks during your third year.

    Our Employability Team is here to inspire and enhance every stage of your career planning and as a graduate of NTU, you will be able to access their services for three years after your course has finished.

    Services they provide include:

    • finding placements, internships and part-time work
    • pursuing self-employment
    • taking gap years and time out
    • getting into volunteering
    • providing advice on further study.


    Taught modules

    If you have decided to continue with your studies please view the 'final year' tab for your list of modules.

  • Final year

    Core modules

    Research Project

    For this module you will undertake a purposeful, individual, in depth study of a relevant topic, developing your independent learning, critical thinking and knowledge of research techniques relevant to your subject area. The project will develop your ability to manage a major piece of work, for which you will be completely responsible, and will be completed over a period of several months. You will learn to utilise and improve your time management and communication skills, as well as test your initiative and resourcefulness. To support your development during this module you will study essential skills such as critical thinking, conducting a literature review, understanding the appropriate research framework, practical research methods and skills, report and academic writing skills.

    Leadership and Employability

    This module will help prepare you for future employment, by further developing your career-related and transferable skills. During the module you will critically reflect on your time at University, and develop your knowledge and understanding of leadership, as well as your consultancy and project management skills. You will also develop an understanding of how effective strategic leadership can influence organisational behaviour, strategic management and financial decision-making. Your lectures and seminars will be delivered by specialist tutors and guests, focusing on themes such as international accounting and finance, professional practice, public service finance, strategic leadership, entrepreneurship, sustainability and ethical issues, and career management skills, including effective job search strategies, realising your full potential via ‘personal branding’ and management of your online presence, and requirements and qualifications for the various accounting and finance professional bodies. In addition to attending traditional lectures and seminars, you will also select career related and transferable skills workshops and events that match your needs, and guest lectures from business and industry.

    Future Marketing

    Through this module you will consider new and emerging marketing activities and technologies of the 21st Century. You will learn to recognise concepts, emerging trends and technologies within business, and their influences on the social, economic, technological, political, legal and environmental landscape of the future. This module is not purely about using historical data to view new developments, it will also provide you with an insight into how innovations in business are arrived at and how both projective speculation and criticality are found in entrepreneurial endeavour both nationally and internationally.

    Strategic Marketing and Brand Management

    During this module you will cover the key concepts, frameworks and models encountered in the strategic marketing management process. You will learn to assess the nature and dimensions of branding/brand decisions, their role in the development of a competitor advantage, and their significance in global markets. As part of your skills development you will also learn to evaluate and analyse different forms of branding. On completing the module you will be able to demonstrate an understanding of the direction and management of marketing activities as part of the implementation of strategic direction, taking into account business intelligence requirements, marketing processes, resources, markets and the company vision.

    Mastering Metrics

    This module examines the importance of managing marketing data in effective marketing decision-making. It presents the role of marketing metrics within the organisation and establishes how an understanding of a range of measurement techniques can enable organisations to achieve marketing insights and strategic decision making. It provides an appreciation of how measurement techniques, aligned to business objectives, can establish and determine the effectiveness of marketing activities. It outlines the value of using appropriate data sources to enable effective marketing analysis, and of employing appropriate analytics tools and techniques to ensure effective marketing decision making.

    Plus one optional module from:

    Digital Strategy

    This module will help you develop the skills and knowledge needed when planning digital marketing campaigns within organisation. It will also develop your understanding of the importance of digital campaign tools, planning, implementation and monitoring.

    The content of the module will cover areas such as:

    • the digital marketing environment
    • digital campaign tools, planning, implementation and monitoring
    • digital campaign coordination for customer acquisition, conversion and retention
    • the digital communications mix
    • digital marketing strategy
    • online PR and the use of social media
    • SEO – search engine optimisation
    • target marketing and the emerging buyer behaviour characteristics of the online consumerviral online marketing.


    Managing Creativity, Design and Innovation

    The development of successful products and services involves complex processes and is dependent on how well research, design and innovation activities are integrated with other functions in the organisation. This module will develop your understanding of the relationships between creativity, design and innovation and explore and debate a range of perspectives concerning their nature. It will develop your critical awareness of theories related to the origins and role of creativity at individual, team and organisational levels, and teach you to appreciate, understand and contemplate some of the issues facing organisations trying to harness the potential from their creative resources.


    International Strategic Management

    During this module you will use a strategic management viewpoint to examine international business with an integrative framework. You will study the main trends that facilitate the globalisation of markets, and explore how small, medium and large organisations build their international strategies. You will also study new insights into contemporary international management challenges.

    You will cover a range of topics including: ·

    • the conceptualisation and theorisation of international strategy
    • multinational companies in the context of globalisation and regionalisation
    • integrated global, multi-domestic, international and trans-national strategies
    • developing international strategic capabilities and achieving international excellence
    • corporate social responsibility and multinational strategy
    • traditional and new modes of entry to international markets.

Course specification

View the full course specification
Please note that course specifications may be subject to change

Ranked 11th in the UK for Business, Management and Marketing (The Guardian League Table 2020)

How you’re taught

On average you will receive minimum 12 – 15 hours of teaching per week from a combination on teaching methods. You'll then be expected to increase your understanding of the subject area through independent study for each module.

This course incorporates a wide range of teaching methods including lectures, seminars, workshops, group projects, presentations, student-led meetings and tutorials. The project-based learning and group activities form important elements of your learning, developing your ability to work in a team and enhancing your employability.

You will typically be assessed through a combination of coursework, presentations and examinations. The course has been designed to help you develop a range of practical skills.

You will be assigned a personal tutor for the duration of your time here, which will allow you to:

  • discuss your personal and professional development
  • discuss and gain feedback about your work
  • ask questions about the projects you're working on
  • raise any difficulties you are experiencing relating to your work, personal circumstances or your University experience.

You'll also use our virtual learning environment, NOW, which is a flexible web-based system that gives you 24-hour access to module learning materials and reading lists. It allows you to discuss work with tutors and submit coursework electronically from anywhere in the world.

Assessment methods

Full time version of the course (3 years)

  • Year 1 coursework (43%), written (49%) and practical (8%).
  • Year 2 coursework (83%), written (10%) and practical (7%).
  • Year 3 coursework (87%) and practical (13%).

Sandwich version of the course (4 Years)

  • Year 1 coursework (43%), written (49%) and practical (8%).
  • Year 2 coursework (83%), written (10%) and practical (7%).
  • Year 3 placement (100%).
  • Year 4 coursework (87%) and practical (13%).

Contact hours

A full-time student on average can expect to spend 1200 hours a year learning which will typically be broken down as follows:

Full time version of the course (3 years)

  • Year 1 lectures/seminars/workshops (25%) and independent study (75%).
  • Year 2 lectures/seminars/workshops (23%) and independent study (77%).
  • Year 3 lectures/seminars/workshops (21%) and independent study (79%).

Sandwich version of the course (4 Years)

  • Year 1 lectures/seminars/workshops (25%) and independent study (75%).
  • Year 2 lectures/seminars/workshops (23%) and independent study (77%).
  • Year 3 placement (100%).
  • Year 4 lectures/seminars/workshops (21%) and independent study (79%).

100% of full time Marketing students would recommend studying at NTU (National Student Survey 2019)

Careers and employability

100% of our undergraduates were in employment, or further study, just six months after graduating from NTU (DLHE 2016/17)

Graduates from this course have gone onto working in both public and private sector, undertaking positions such as:

  • social media insight assistant
  • marketing associate
  • international trade marketing assistant
  • fragrance marketing graduate
  • buying assistant.

In the last few years, graduates from this course have gone onto securing roles with well know employers such as:

  • ASOS
  • Carat
  • Kosher London Beth Din
  • Mothercare
  • Givaudan


Nottingham Trent University has joined forces with the Chartered Institute of Marketing (CIM) to give our students the opportunity to gain CIM professional qualifications through their Graduate Gateway.

CIM qualifications are highly sought after by employers, and ensure we are equipping our students with the best opportunities for a successful marketing career.

CIM modules are included throughout the course, and the qualifications you graduate with will depend on the modules you choose to study. You will also need to achieve at least a 2.2 each of the relevant module to be able to submit your work for the CIM qualifications.

  • Students will be exempt from one of three CIM Certificate in Professional Marketing units. They will only be required to pass two units: Marketing & Integrated Communications to obtain their Certificate in Professional Marketing.
  • They will also be exempt from one of three CIM Diploma in Professional Marketing units. They will only be required to pass two units: Mastering Metrics and Digital Strategy to obtain their Diploma in Professional Marketing.

If students are interested in a career in marketing research they can achieve the Marketing Research Society’s Advanced Certificate in Marketing and Social Research via one of our year two core modules. A grade of 2.2 or better is required for submission to the MRS.

The above additional qualification are all available within the current fee structure – there are no additional costs involved.

Students on this course tend to earn the average salary of £21,400 six months after graduation (DLHE 2016/17)

Third in the UK for the number of students on year-long placements studying Marketing. (HESA 2016/17)

Fifth in the UK for number of students studying Marketing (sandwich / four years part-time). (HESA 2016/17)

Entry requirements

You will need one of the following:

  • A-levels – ABB, excluding General Studies
  • BTEC Extended Diploma – DDM
  • 128 UCAS Tariff points from three A-levels or equivalent qualifications, excluding General Studies.
  • You will also need GCSEs – English and Maths grade C / 4.

We will consider equivalent qualifications and combinations, please see UCAS Course Search for details.

The UCAS Tariff

We have created this calculator to help you work out how many UCAS points your qualifications relate to.

Getting in touch

If you need any more help or information, please contact us at Ask NTU or call on +44 (0)115 848 4200.

International qualifications

We accept qualifications from schools, colleges and universities all over the world for entry onto our UG and PG degrees. If you’re not sure how your international qualification matches our course requirements please visit our international qualifications page.

Pre-masters and foundation courses

If you need to do a foundation or pre-Masters course to meet our course requirements please visit Nottingham Trent International College (NTIC). If you are already studying in the UK at a school or college and would like to know if we can accept your qualification please visit our foundation courses page.

English language entry requirements

If English is not your first language you need to show us that your language skills are strong enough for intensive academic study. We usually ask for an IELTS test and we accept some alternative English Language tests.

  • For a list of our language requirements please visit our English language page.
  • If you need to do a pre-sessional English language course to meet the English requirements please visit our pre-sessional English course page.

Help and support

If you have any questions about your qualifications or about making an application to the University please contact our international team for advice.

How to apply

Ready to join us? Apply through UCAS. Make sure you check the entry requirements above carefully before you do.

Writing your application and personal statement

Be honest, thorough and persuasive in your application. Remember, we can only make a decision based on what you tell us. So include all of your qualifications and grades, including resits or predicted grades.

Your personal statement is a really important part of your application. It’s your chance to convince us why we should offer you a place! You’ve got 4,000 characters to impress us. Make sure you use them to show how your skills and qualities are relevant to the course(s) you’re applying for. For more hints and tips, take a look at our page on how to write a good personal statement.

Keeping up-to-date

After you’ve applied, we’ll be sending you important emails throughout the application process – so check your emails regularly, including your junk mail folder.

You can get more information and advice about applying to NTU on our Your Application page. Good luck with your application!

Getting in touch

If you need any more help or information, please contact us at Ask NTU or call on +44 (0)115 848 4200.

Please read our notes on the University's commitment to delivering the educational services advertised.

You can apply directly to the University for an Undergraduate Course if you’re not applying to any other UK university in the same year. If you are applying to more than one UK University you must apply through UCAS.

Apply as early as you can so that you have time to prepare for your studies. If you need a visa to study here you need to plan this into your application.

  • For a step-by-step guide on making an application to the University please visit our how to apply page.
  • For advice on applying for a visa please visit our visa information page.
  • For advice on how to write a good personal statement please visit our personal statement page.

Apply now (UCAS)

Keeping up-to-date

After you’ve applied, we’ll be sending you important emails throughout the application process – so check your emails regularly, including your junk mail folder.

Good luck with your application!

Please read our notes on the University's commitment to delivering the educational services advertised.

91% of sandwich year students were satisfied with the course (National Student Survey 2019)

Fees and funding

Preparing for the financial side of student life is important, but there’s no need to feel anxious and confused about it. We hope that our fees and funding pages will answer all your questions.

Getting in touch

For more advice and guidance, you can contact our Student Financial Support Service.

Tel: +44 (0)115 848 2494

While we aim to keep any extra study costs to a minimum, please see our page on additional costs and optional extras to find out about any additional expenses you may incur on your course.

International fees and scholarships

For international and EU fees for all courses together with advice on how to pay, please visit our international fees information.

We offer prestigious scholarships to our international students holding offers to study here. For details and an application form please visit our international scholarships information.

While we aim to keep any extra study costs to a minimum, please see our page on additional costs and optional extras to find out about any additional expenses you may incur on your course.

Still need help?

Nottingham Business School
+44 (0)115 848 4460