More about Asher
Winner: BPMA Innovation Award and Marketing Live Visitors Choice Award 2016
Tell us about the BPMA competition
“Everyone on the course worked on the competition brief set by the BPMA. We all did the brief and presented it to our tutors who then shortlisted the ten best to enter the competition.
“When the ten of us shortlisted went down and pitched to the BPMA our ideas. After we pitched our entries the BPMA then shortlisted the best for the final, including about three or four other finalists from NTU. We presented in the Museum of brands in London where there were a room of judges from the design week editor and the director general of the BPMA and alongside couple of the sponsors.
“My design won the design innovation award from BPMA and it was featured on design week which was one of the sponsors. I won the first prize of £600 and a chance to try and manufacture the product which they are still trying to do. Recently, the BPMA have started putting parts of my design in their magazines and there was a feature in that on the whole competition and including some images of my work too.
What about your other industry-recognised designs?
“We also won the 2016 Marketing Live Visitors Choice Award for the competition which came about by having a stand opposite BPMA where we had a boards full of 55 designs. If people from industry were really interested in certain designs they were asked to fill out a card we made to pick their favourite design along with their company and what they liked it.
“My design was a flat pack binoculars which was made of plaster size paper which is waterproof and tear-proof so it’s extremely durable. The body can be included with any graphics a company wants and separate to that there is a sleeve that can have a number of company logos. The idea is that the sleeve slides off and the paper is scored which means it pops open into the shape and the plastic lenses just fold up and click into place.
“It was a massive surprise that I won as I thought my name not going to come up. It was a big relief as well as I put in a lot of work, along with travelling to London and sorting out the print. It was really gratifying to have recognition for my work, it felt really rewarding. It was also good to see so many other students work getting recognition too.”