More about Lauren
What was the highlight of your course?
"I found the academic support I received from my Course Leader very helpful, and in some ways I don't think I could have completed the course without her guidance. I enjoyed learning new techniques, for example how to produce layouts in Adobe In-Design, and working with new programmes like textstore. We also had a number of interesting guest lecturers from industry who were invited to the University to assist us with various projects, which was an added benefit.
Can you tell us about some of your final projects?
"I completed a dissertation which I based on menswear fashion, a sourcing project on Sainsburys and a marketing project to re-launch a jewellery company. During the sourcing project I investigated clothing production from field to factory, analysing the sourcing of materials, lead times and working conditions. For the marketing project I had to create a brand identity, a lookbook for spring/summer 2014, and redesign a website. I really enjoyed the process of this project, and was able to combine my creative skills with my aptitude to communicate new ideas and interact with clients.
Tell us about your experience of the Degree Show exhibition
"For me the course was a challenge. I'd previously studied a design-based course and as International Fashion Business is a one year top-up it meant that I had to adapt quickly and learn a lot in a year. The first term I found very challenging and there were new topics that I'd never covered before, such as product development, global production and marketing, however I worked through my difficulties and I was extremely proud of the work I produced for the Degree Show exhibition."