Yuri Siregar

Yuri

Siregar

Indonesia

More about Yuri

Prior to studying in the UK I was an advertising executive. My previous position was as Head of Creative and
Social Media at Dentsu Aegis Network, Indonesia.

Before coming to NTU I gained distinctions in my MA in E-Marketing and Social Media (Middlesex University)
and MComm in Marketing Communication (Mercu Buana University, Jakarta).

I decided to continue into PhD studies to complement my practical industry experience with a solid academic
background. In the future my ambition is to become a university lecturer and researcher.

My PhD project is entitled: Consumers’ Experience of Technological Integration in Fashion Stores
(Vice-Chancellor’s Scholarship). The principal purpose of this PhD project is to explore consumers’ experience with interactive technologies in fashion stores.

Director of Studies: Professor Anthony Kent

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