More about Yuri
Prior to studying in the UK I was an advertising executive. My previous position was as Head of Creative and
Social Media at Dentsu Aegis Network, Indonesia.
and MComm in Marketing Communication (Mercu Buana University, Jakarta).
I decided to continue into PhD studies to complement my practical industry experience with a solid academic
background. In the future my ambition is to become a university lecturer and researcher.
My PhD project is entitled: Consumers’ Experience of Technological Integration in Fashion Stores
(Vice-Chancellor’s Scholarship). The principal purpose of this PhD project is to explore consumers’ experience with interactive technologies in fashion stores.
Director of Studies: Professor Anthony Kent