Tengfei
Ma

Thesis title: Co-Creating Engaging Experiences in the Chinese Restaurant Sector: An Exploratory Cross-Regional Study

I am a PhD student in the Nottingham Business School. My research interests lie in investigating the extent to which Chinese restaurant customers are willing to engage in the co-creation of their restaurant experience, and to compare the likelihood of engagement across different geographical and demographic areas of Chinese society.

This study will be useful in helping to understand how the key concepts derived in a Western context might, or might not, be applicable to China. In particular, it will help expand understanding of co-creation theory and engagement theory and further explore how these theories relate to a Chinese service context.

Director of Studies
Dr Tony Woodall

Research groups / centres and projects
Customer Engagement (Retail and Service) Group