NTU alumna becomes first UK winner of Cannes Young PR Lions competition
Published: 29/06/2021
BA (Hons) Fashion Communication and Promotion alumna Ella Bellwood and colleague Gigi Rice, both from Hope&Glory PR, London have been named winners of the global Cannes Young PR Lions competition.
Competing against 23 countries world-wide, Elle and Gigi were given 24 hours to create their winning campaign in the final competition to claim the top spot.
The brief for the final was set by the charity One Young World and asked competitors to create a campaign that would “promote young voices in conversations about climate change”. Elle and Gigi’s winning campaign ‘Time for Action’ targeted global leaders and politicians with a series of bespoke sustainable luxury watches.
Speaking about their campaign idea, Gigi said,
We noticed that the top challenge for CEOs was the management of their time, but they all seemed to be flashing expensive watches. This led us to our idea to create a one-off collection of Patek Phillipe-partnered timepieces that were each inspired by a One Young World leader. The watches could only be bought with a tangible commitment to tackling climate change.
Gigi Rice
To accomplish a place at the global competition, Elle and Gigi beat over 60 UK entries with their ‘Get Trunk’ campaign, celebrating Chester Zoo’s 90th Birthday with a new artisan beer.
We are so proud of Elle and her achievements since graduating from NTU.
For more alumni news and stories, visit our alumni website.