What does your online presence say about you?

Published: 14/10/2026

Your digital footprint matters more than you think. Take our new online module to learn how to maximise your online potential.

The first impression a potential employer, placement provider or professional contact has of you will probably happen before you ever meet in person. Your social media content can contribute to how others perceive you, sometimes in ways you may not have intended.

Up to 90% of employers review a candidate’s social media as part of their recruitment processes, so your digital footprint can play a role in supporting opportunities or raising questions about your suitability for a role.

Understanding how your online activity reflects on you and learning how to manage it effectively can help ensure your online presence works in your favour.

Why your digital footprint matters

Every post, comment, image and profile contributes to your digital footprint. While most social media activity seems  harmless, content that could be perceived as offensive, unprofessional or inconsistent with your personal brand can have a long-term impact.

Your social media can also influence how people see your course, club, society or NTU as a whole, shaping perceptions of not only yourself but the wider communities you represent.

Content that appears unprofessional or inappropriate can distract from your achievements.

Help ensure the focus remains on your skills and experience by keeping your posts positive and professional.

How to understand your online presence

If you’d like to learn more about managing your online presence and how to use social media to your advantage, we’ve got you covered.

The Building Your Online Presence module supports you in understanding how your communities and future career prospects can be affected by what you post.

You can also earn a digital badge that can be added to your LinkedIn profile as evidence of your learning.

Employability support

LinkedIn is the place to create a professional online presence and our Employability team are here to help you craft an opportunity-securing profile. Book on to their workshops, browse online resources or book in an appointment to review your profile. Look out for events throughout the year where you can get a professional LinkedIn headshot - for free!

How you present yourself in emails and cover letters is also key. Learn some email basics to help you start crafting professional communications to your lecturers and beyond.