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#WeAreCreatives Student Spotlight: Annie Taylor

Discover and celebrate the work of the School of Art & Design's graduating students.

Annie Taylor
Annie Taylor, BA (Hons) Fashion Marketing and Branding

We Are Creatives Student spotlight

Annie Taylor,  BA (Hons) Fashion Marketing and Branding

My work

My course has allowed me to develop a combination of strategic thinking and creative ideation skills, which I have channelled within final year at university. My final project entailed a business plan for a new innovative alcohol-free bar called Elixir, which operates under a bar and game business model through the implementation of sophisticated non-alcoholic beverages and arcade games. Elixir has been developed to allow young professionals to maintain self-care regimes and healthy lifestyles in social environments, as previous research presented alcohol as a barrier in these scenarios. It further aims to reinvigorate sobriety by elevating the positives that can be acquired, such as no hangover, rather than the negatives, as the current notion of sobriety is either coined boring or aimed at recovering alcoholics; an established equilibrium has not yet been met within the social sphere.

The curation of visually engaging yet tactically considered projects over the years has also proudly led me to be shortlisted by brands and organisations who have recognised my hard work and ambition. For example, in my second year of university, I was one of five shortlisted students chosen to present my three-year marketing and communication strategy at Sunspel’s Head Office. I have further been selected as a finalist for the Graduate Fashion Foundation Fashion Marketing Award 2020.

Annie Taylor
Annie Taylor, BA (Hons) Fashion Marketing and Branding

Graduate Fashion Week finalist

Being selected as a top three finalist is probably the biggest achievement I’ve made so far. It was an exciting, proud and shocked moment which still hasn’t really sunk in! In such uncertain times, it has been a blessing to have my work shared with and recognised by industry professionals, and I feel so grateful to have acquired the skills and met the people I have while studying on Fashion Marketing and Branding. I wouldn’t have made it this far without them!

What next

I am passionate about pursuing a career in marketing or branding and feel that my time on FMB has successfully equipped me to excel in these areas. Despite living through unprecedented times as an entry level graduate, I am looking forward to seeing what the future holds!

We are

As a peer amongst the extremely talented Fashion Marketing and Branding course, WE ARE storytellers, WE ARE creatives and WE ARE determined to beat any challenges, despite COVID-19!

Find out more about the BA (Hons) Fashion Marketing and Branding's Showcase here.

We Are Creatives is live now.

Published on 17 July 2020
  • Subject area: Art and design
  • Category: Current students; School of Art & Design