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Hannah Broom - ERF Electrical

Through the Smart and Inclusive Leadership project, NTU is offering a range of fully funded courses to employees of small and medium-sized enterprises (SMEs). One of these courses is the Effective Change Management course, designed to help senior professionals, managers and leaderships within SMEs to design, implement and lead change effectively.

Hannah Broom from ERF Electrical

Hannah Broom, Head of Marketing at ERF Electrical

ERF Electrical are a wholesaler that sell electrical products and services to a customer base across industrial, commercial and domestic contractors, builders and retailers.

Their products are used across offices, universities, hospitals and large government contracts.

Hannah's role is to manage the marketing function at ERF Electrical, helping to drive awareness and generate leads for the business. She is also a member of the head team and plays a core part of driving the direction of the business.

ERF is currently going through a period of large-scale change, and after hearing about NTU's Effective Change Management course through a marketing email, she decided to enrol in the hope that it would help her to better navigate some of the challenges that this entails, as well as to take up the opportunity for her own professional development.

Having since completed the course, Hannah felt that she is a better position to understand the different factors that affect successful change and how to play for it.

She says: "I think I can now manage change in a more productive and helpful way. The practical models and frameworks that I can use to help manage change more effectively were one of the best parts about the course. It was also really useful to take part in team sessions and hear about the experiences that others are going through.

"As a direct result of the course, I'm taking away a number of actionable frameworks which I can use in the future. I also feel I have better empathy for those involved in the change and hope this will allow me to be more effective as part of that process and have readdressed some of the ways I communicate with them."

If you're interested in taking part in one of our future courses, find out more about funded courses for employees of SMEs.

You can also contact us at, or on 0115 848 8899.