Introduction to Copywriting
- Level(s) of Study: Professional / Short course
Available at no cost to eligible individuals (see criteria below).*
- Start Date(s): Next course dates to be announced soon.
- Duration: Next course dates to be announced soon.
- Study Mode(s): Short course
Please note: This course is delivered through the Enterprising Ashfield project, which is funded by the Government's Towns Fund. Nottingham Trent University (NTU) is pleased to offer free (fully funded) places on this course to support individuals and employees of businesses that are based in the towns of Kirkby-in-Ashfield and Sutton-in-Ashfield.
So, what is copywriting?
Copywriting is used for marketing and advertising; your goal is to persuade the reader to take a specific action, such as buying a product or service, subscribing to a newsletter, or visiting a website through adverts, brochures, email and social media campaigns.
From making the right first impression to persuading a client to place an order, the written word is an immensely powerful sales tool.
This course is for anyone interested in learning the basics of copywriting – whether you want to become a professional copywriter or improve your writing skills for business use.
This course will provide you with the fundamental principles and techniques you need to know to create effective copy in just one day and with a limited number of places on the course, you'll have the one-to-one attention you need to ensure you leave with the skills to continue developing your skills at home or work.
Here's what our previous attendees said:
"I have always wanted to turn my passion for writing into a career, but had no idea where to start. After doing this course I feel confident to approach copywriting in a professional way. The activities we did where we put the theory into practice was good, as well as the extra facts on the history of copy and writing in general. I loved it all, I felt like our tutor Faye really cared about teaching us. Thank you so much"
"I've learnt more about the role of a copywriter and the industry, as I'm interested in writing and wanted to explore different forms of writing. I enjoyed listening to people's thoughts on the questions posed"
"I enjoyed the group work and conversations, our tutor was very friendly and knowledgeable. I've been interested in pursuing this as a line of work and wanted to see what copywriting entailed. It's maintained my interested and I'll be booking onto the longer copywriting and content writing course"
"I did the course as training for my current job to learn new skills, now I know the basics to use for copywriting in my work. Faye is a fantastic tutor, full of knowledge and helped me learn a lot"
How you’re taught
In-person from the Summit Centre in Kirkby-in-Ashfield.
Next course dates to be announced soon.
Tutor profile: Faye Stenson
Faye is a copywriter, marketing communications specialist, mentor and trainer.
Faye runs her own copywriting and content writing business, Black & Write, where she’s worked with clients of all types and sizes; from one man bands to household names like Travis Perkins, E.ON, Homebase, The University of Greenwich, Sue Ryder, Nottingham Hospitals Charity and Nottingham Brewery.
Over the years, Faye has written about every subject under the sun – from healthcare to hospitality, technology to toilets (yes, really!).
She’s been featured in a number of well-known publications, including The Daily Telegraph, Marketing Week and Business Reporter magazine.
No previous writing experience is required to access this course.
To be eligible for a place, you must live or work in the towns of Kirkby-in-Ashfield or Sutton-in-Ashfield. To check if your home or work postcode is eligible visit the Enterprising Ashfield postcode checker page.