Digital Marketing: New Trends and Technologies
- Level(s) of Study: Short course; Professional
- Course Fee:
Available at no cost to eligible individuals (see criteria below).
- Start Date(s): Self-paced online learning
- Duration: 6 hours (recommended 3 weeks, 2 hours per week)
- Study Mode(s): Part-time
- Entry Requirements: More information
Introduction:
Please note: This course is delivered through the Enterprising Ashfield project, which is funded by the Government's Towns Fund. Nottingham Trent University (NTU) is pleased to offer free (fully funded) places on this course to support individuals and employees of businesses that are based in the towns of Kirkby-in-Ashfield and Sutton-in-Ashfield.
This course is delivered on FutureLearn as an online self-paced course and was developed By Nottingham Business School.
Take your digital marketing skills to the next level.
The tools of digital marketing evolve almost daily. To stay up-to-date and ahead of the curve, marketers need regular training in new trends and technologies.
On this three-week course from the Nottingham Business School, you’ll discover the latest developments shaping digital marketing. From the Gartner Hype Cycle to consumer behaviour and marketing strategy, you’ll master key concepts and gain crucial skills for the future.
Master organisational strategy and consumer behaviour
Marketing is just one piece of the organisational puzzle. To make sure your campaigns are aligned with company strategy, you need to understand all aspects of your organisation, brand, and target audience.
In the second week of the course, you’ll delve into organisational strategy, consumer behaviour, and the readiness and capability framework.
Upskill and take advantage of professional mentoring
Continuing professional development is the only way to stay on top of developments in the field. Led by business experts at Nottingham Business School, this course has been specially designed to provide training and mentoring to help you progress in your digital marketing career.
You’ll finish the course with the tools, skills, and support you need to future-proof your digital marketing strategy.
This course is delivered by FutureLearn, a digital education platform that offers online courses and degrees from top universities and organisations around the world. They offer a variety of courses across many subjects, designed and taught by academic and industry experts.
What you’ll study
By the end of this course, you'll be able to...
- Understanding of 'digital disruption' and what it means for your organisation.
- Emerging trends in digital marketing.
- The wants and needs of your target audience.
- Training needs to education needs within an organisation.
Certificate of attendance and digital badge
Upon successful completion of the course, you will receive a digital certificate of attendance and a digital badge powered by Accredible.
Your digital credential is more than just a certificate – it’s secure, verifiable, and protected against fraud through encryption and blockchain technology.
They also come with detailed metadata, including an overview of the skills you have achieved on the course, evidence of completion, and assessment criteria if appropriate.
Share your achievements seamlessly with friends, customers, and potential employers online, and proudly add your badge or certificate to social media platforms such as LinkedIn, so all the right people can see it.
Activity 1: Welcome
In your first activity, we welcome you to the course and give you an opportunity to introduce yourself to us. We also tell you what will be covered in the course and how you might get the best from it.
Activity 2: Trends
In this activity, we will take some time to understand how we become aware of emerging trends that have the ability to impact and influence the markets that you might operate within and your target audience.
Activity 3: Sources
In this activity, we will be taking a look at some sources that might help us determine the knowledge and skills required, based on any technologies that our organisations might use within marketing.
Activity 4: Futures (Horizon-Scanning)
In this activity, we will be taking a look at how we might understand what the future holds in relation to emerging tools and technologies that our knowledge and skills need to be ready for.
Activity 1: Understanding Organisational Strategy
In this activity we will take some time to understand what organisation strategy consists of and how, by taking the time to reflect upon an organisation’s strategy, we can start to understand its overall direction.
Activity 2: Understanding Target Audience
In this activity, we will consider how what we know of our target audience and their journey/experiences can help us understand where and in what areas of marketing practice we might need to develop our own knowledge and skills.
Activity 3: Organisational Capabilities
In this activity, we will explore how the digital maturity of an organisation can be gauged and how we can start to understand how mature an organisation's digital marketing is.
Activity 4: Organisational Readiness
In this activity, we will explore how an organisation's capabilities need to be considered. Any disruptions or trends in an organisation’s environment will have an impact on an organisation’s capabilities and effectiveness.
Activity 1: Generalists vs. Specialists
In this activity, we will start to explore the mix of knowledge and skills and to what degree of depth and breadth knowledge and skills might need to be developed.
Activity 2: Mentoring
In this activity, we will consider the practices of mentoring and reverse mentoring, and the opportunities these can present for the development of knowledge and skills.
Activity 3: Barriers to Development
There are many potential barriers to development. However, in this activity, I will focus upon just those which I came across in the course of conducting my own research.
Activity 4: Education vs. Training
In concluding this short course, I will cover some routes to which any identified knowledge and skills gaps might be addressed.
How you’re taught
The course is delivered 100% online and is self-paced . You can start straight away and join a global classroom of learners.
Contact hours
It is recommended that you complete the course over a 3 week period, spending 2 hours per week to fit around your schedule.
Entry requirements
This course is designed for new and seasoned digital marketing professionals who are interested in new training and professional development.
The course will help you position yourself on the job market and take your career to the next level.
You must be over the age of 18 in order to attend this course.
Fees and funding
This course is available at no cost to eligible participants.
If you live or work outside the eligible postcode area, you can join our fee-paying short courses delivered on the City Campus.
How to apply
If you have any questions about this course, you can email EnterprisingAshfield@ntu.ac.uk or call us at +44 (0)115 848 2813.
