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Liz Watson

Principal Lecturer

School of Art & Design

Staff Group(s)
Fashion marketing, management and communication

Role

Senior Lecturer, Fashion and Textile Management

Liz's teaching and research focuses upon Fashion Marketing and Communication. She also tutors final year dissertation projects, as well as the second year Research Project module. She is a stage two personal tutor.

Research areas

Liz's professional interests and expertise span the areas of design and product development, management, marketing promotion and communication. She is a chartered (DipM MCIM) and participating member of the Chartered Institute of Marketing.

Emerging research interests include digital marketing with particular reference to social marketing.