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Sarah Lewington

Sarah Lewington

Senior Lecturer

Nottingham School of Art & Design

Staff Group(s)
Fashion marketing, management and communication


Sarah is level 6 module leader for the module entitled Negotiated Project Stage 2 where the third year students write their own individual project briefs and also work on team live projects, working with companies such as the Future Laboratory, Stack Magazines and L'Oreal. Sarah has also been a level 5 module leader for the module entitled Communication and Message which revolved almost entirely around live projects and as such, Sarah has organised projects with brands such as L'Oreal, Unilever, Universal Works, Macmillan Cancer Support and Pentland. Sarah has worked most recently with the All Walks Beyond the Catwalk campaign and was named Diversity Activist in 2014 at the Diversity Now competition awards ceremony at Graduate Fashion Week. Sarah is an External Examiner for London College of Fashion and previously was a verifier for Pearl Academy based in India and verified five programmes related to her subject area. Sarah also sits on a number of expert panels for Future Factory and is a member of the NTU Gallery curatorial committee.

Research areas

Sarah has spoken at conferences in the areas of empathy and empathic design, self-measurement and Big Data. She is also interested in the fields of Architecture's influence on behaviour, Trend Prediction, Sustainability and Ethical consumption and promotion.


  • March 2013: International Trend Day 'Big Data-Deep Emotions', Gottlieb Duttweiler Institute, Zurich
    Collaborative talk with Michelle Hughes on the way in which self-tracking reveals the real consumer
  • November 2011: Quantified Self Conference, Amsterdam
    Collaborative Ignite talk with Michelle Hughes entitled 'The Impact of Self-Tracking on Empathic Design and Market Research'. Breakout session entitled 'Empathic Design and why it matters to the Quantified Self'
  • November 2011: LSN Global
    Video interview with LSN Global 'Inform' discussing empathic design in relation to the Quantified Self
  • April 2011: ALDinHE Conference: Queen's University Belfast
    Collaborative workshop with Yvonne Trew and Ruth Coward entitled 'The Empathy Paradox' encompassing the different ways in which empathetic learning and teaching strategies are integrated into undergraduate teaching, post-graduate teaching and internationalisation and learner development.

External activity

2014-2017 External Examiner for BA (Hons) Creative Direction for Fashion at London College of Fashion

Press expertise

  • The historical context of art and design
  • User-centred design