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Angela Vickerstaff

Principal Lecturer

Nottingham Business School

Staff Group(s)
Department of Marketing


Angela joined Nottingham Business School in September 1994, and is a Principal Lecturer in the Marketing Division. She has a BA (Hons) in Business Studies, an MSc in Marketing and the Chartered Institute of Marketing Diploma. Her PhD concerned marketing in transforming economy firms and involved longitudinal qualitative research into the experiences of Czech managers seeking to develop marketing practices. Angela’s research interests thus lie in the development and implementation of marketing, and in particular the practice of marketing in rapidly evolving market sectors.

Reflecting these interests, Angela’s teaching centres around research in marketing. She is responsible for the independent learning projects on the undergraduate degree courses in marketing, and the consultancy project on the MSc marketing courses. This covers areas such as research methods and research design, along with personal reflection and learning. Angela also mentors a number of students on our sponsored degree programmes, supporting their learning in the work environment.

Career overview

Angela has successfully supervised PhD students in the areas of marketing and tourism, and DBA students interested in implementing and evaluating marketing practices.

Whilst Angela is open to different research approaches, she tends to prefer the use of case studies as a research strategy, with associated qualitative approaches.

Research areas

  • Teaching and learning (international students)
  • Knowledge transfer
  • Development of marketing practices (market orientation & marketing implementation)

Information for prospective research students

Angela has worked with a number of clients undertaking consultancy work and research. In her teaching she is always keen to work with clients and students to offer students a real-life consultancy experience, and deliver a research project for clients. This often involves students researching new business segments, undertaking a competitor evaluation or wider market audit with the end output in the form of a marketing plan, or elements thereof, e.g. a communications campaign or positioning strategy. These are provide a valuable learning experience for students whilst delivering recommendations of real value to client organisations.

External activity

University Verifier for Brno International Business School.