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Angela Vickerstaff

Principal Lecturer

Nottingham Business School

Staff Group(s)
Department of Marketing


Angela is an experienced academic with successes in the design and delivery of new and innovative programmes across undergraduate, postgraduate and commercial sectors.

She is a Principal Lecturer in the Marketing Department in NBS and since September 2017 she has worked within the Quality and Accreditations team in NBS leading on projects such as the Business School Impact System, Accreditation and Assurance of Learning. She also works with external organisations such as collaborative partners and Advance HE.

In addition, she retains her teaching and doctoral supervision roles, primarily supporting final year students on their research projects and a number of PhD and DBA students.

As part of her Principal Lecturer role within the Marketing Department she line manages a small team of marketing lecturers, providing support and guidance.

Career overview

Angela has been with NBS since 1994, teaching and developing a variety of courses across our portfolio. In recent years she has also worked in cross-university roles on a secondment basis.

Academic Practice Consultant ( Feb 2016 – Sep 2017)
Working in Organisational Development, Angela offered bespoke support for learning and teaching across NTU. This entailed delivering courses to support those new to teaching in UKHE and supporting staff applying for fellowship of the Higher Education Academy. Highlights included working with Professional Services to support the embedding of employability across courses and mentoring colleagues through their professional development.

Course Manager, Multidisciplinary Master's (Apr 2014 – Apr 2017)
Angela was the academic lead on this HEFCE/NTU funded project exploring ways in which to widen participation and uptake of postgraduate taught masters programmes. Highlights include the successful design, validation and delivery of a multi-disciplinary course enabling students to study across multiple disciplines, to personalise their learning in line with their career aspirations. All students undertook a significant period of work-based learning, gaining valuable work experience and enhancing their learning. The success of the project was a team effort working across schools and liaising with professional services to adapt our ways of operating and enable this innovative learning experience.

Research areas

Angela's PhD was on the development of marketing within transition economy firms. Since then she has successfully supervised DBA and PhD students in the related areas of marketing and tourism. She is particularly interested in case-based research.

More recently Angela has been undertaking collaborative research in the area of learning and teaching. Working with colleagues from NBS, Cass Business School, and international partners, we are exploring the use of Coaching and Mentoring initiatives for students. This is an ongoing international collaboration to share practice and create opportunities to encourage civic engagement amongst the student population and facilitate engagement with the Sustainable Development Goals.

External activity

Consultant,  Advance HE (July 2017-ongoing)
Angela has been working on the Academic Leadership Programme for Advance HE, designing and delivering courses to support the next generation of academic leaders. The emphasis of the programme is on future leadership rather than leaders, reinforcing the HEA belief that leadership can be demonstrated at any level and is value-driven not hierarchical in nature. This work is aligned to the UK Professional Standards Framework and enables Angela to draw upon her experience in HE and support others in the design and implementation of enhancement initiatives within the sector.