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Brian Harman

Senior Lecturer

Nottingham Business School

Staff Group(s)
Department of Marketing


Brian is a Senior Lecturer in the Department of Marketing at Nottingham Business School.

Career overview

Brian has taught at various HE institutions within the UK (the University of Reading, De Montfort University) and within the Republic of Ireland (University of Limerick, the National University of Ireland). He is a Fellow of the Higher Education Academy and is currently an external examiner at Bournemouth University. Brian is committed to best pedagogical practice and has been recognised and awarded for his research informed approach to teaching. Prior to entering academia, Brian worked within industry as a market researcher.

Research areas

Brian’s research interests lie broadly within the fields of consumer behaviour, consumer psychology, persuasion and behavioural science. His research investigates how consumers can live happier, healthier, more sustainable lives through adaptive approaches to the marketplace. Brian is a member of the Marketing and Consumer Studies Research Centre and welcomes PhD applications that relate to consumer behaviour themes.


Harman, B. Dessart, G., Puke, L. & Antonini Philippe, R. (2022). Coping and Resilience among Endurance Athletes during the COVID-19 Pandemic. Frontiers in Psychology. doi: 10.3389/fpsyg.2022.811499.

Harman, B. (2020). [Review of the book “Routledge International Handbook of Consumer Psychology”, by Cathrine V. Jansson-Boyd & Magdalena J. Zawisza], Qualitative Market Research, 23 (2), 329-332.

Dekel-Dachs, O. & Harman, B. (2020). Keeping it Real in Cosplay World. Association of Consumer Research Conference, 1 - 4 October, 2020.

Harman, B., Kosirnik, C. & Antonini Philippe, R. (2019). From Social Interactions to Interpersonal Relationships: Influences on Ultra-runners’ race experience. PLoS ONE 14(12): e0225195.

Harman, B. & Bosak, J. (2019). Five rules from psychology to keep your new year’s

resolutions. The Conversation. 31 Dec 2019. Available:

Harman, B., & Bosak, J. (2018). How to avoid overspending: uncover the psychology behind why people buy. The Conversation, 18 Dec 2018.

Harman, B., & Murphy, M. (2008). The application of social marketing in reducing road traffic accidents among young male drivers: An investigation using physical fear threat appeals. International Journal of Business and Management, 3, (7), 129-139.

Harman, B., & Murphy, M. (2008). Reducing road traffic accidents among young male drivers: An investigation using social marketing”, Irish Business Journal. 4, (1), 68-79.