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Clive Whysall

Clive Whysall

Senior Lecturer

Nottingham Business School


Clive is Course Leader on the Digital Marketer (integrated) Degree Apprenticeship (DMDA) and Assistant Course Leader and Module Leader on The Chartered Institute of Marketing (CIM) portfolios, both Certificate and Diploma.

He is also Module Leader for the modules Digital Marketing, Digital Marketing Techniques, Web Analytics and Social Media Monitoring. Clive is also an academic mentor for first and second year undergraduate students.

Career overview

Clive has been a member of the Marketing Division for over 10 years with his teaching spanning across undergraduate, postgraduate and Executive professional courses. Clive has also been the Level Verifier, Senior and Subject Examiner for the Chartered Institute of Marketing (CIM) having developed digital marketing courses and syllabi in the field of Digital Marketing. Clive has also served as an External Examiner and End Point Assessor more recently on apprenticeships.

Clive’s immediate focus is on ensuring students have an outstanding experience whilst developing their skills, experience and competencies in their academic studies and field of practice. As a Course Leader, duties also involve supporting marketing activity, maintaining quality standards, developing alumni relationships, ensuring industry engagement with course enhancement, developing new modules and course. Teaching duties involve module development and leadership and along with the delivery of teaching on both undergraduate and postgraduate courses

Clive has over 17 years commercial experience that spans Energy, Data, Public Sector and Local Government as well as Civil Engineering, specialising in Digital Marketing, New Product/ Service/ Solution Development (NPD), Digital Analytics and Design Thinking.

Clive has held roles within B2B, B2C and G2C/B organisations across both for profit and not for profit and has an acute understanding and experience of the role and value marketing and more specifically digital marketing can play. From digital advertising through to digital solutions, Clive’s commercial and academic experience places him well to develop talent in his field of expertise.

External activity

Guest Lecturer for the IPAG International Week, Nice, France – Innovation, Digital and Sustainability.

Level Verifier, Senior Examiner for the Chartered Institute of Marketing (CAM portfolio).

Online Tutor: Oxford College of Marketing and MMC Learning.

External Examiner, Cambridge Assessments.