Dr Rosborough is the Course Leader for the suite of MSc Marketing courses (MSc Marketing, MSc Digital Marketing and MSc Branding and Advertising) and has been a member of the Division of Marketing since 2009. Her teaching spans both undergraduate and postgraduate courses and she is also the Module Leader for the MSc Internship Experience module alongside doctoral supervision of DBA and PhD students.
As Course Leader for the suite of MSc Marketing courses the most immediate focus is on ensuring students have an outstanding student experience. Course Leader duties also involve supporting marketing activity, maintaining quality standards, developing alumni relationships, ensuring industry engagement with course enhancement, developing new modules and courses and supporting accreditation activity. Teaching duties involve module development and leadership and along with the delivery of teaching on both undergraduate and postgraduate courses along with supervision of both DBA and PhD students. Research on customer and student experience and research related activity (writing conference and research papers) along with involvement in research bids are also an important part of her role.
She is also working towards her Chartered Marketer status with the Chartered Institute of Marketing and is a Higher Education Fellow.
Prior to her academic career, Dr Rosborough worked for the global energy provider EON. During her eleven year career at EON her contribution was in the area of customer retention and customer experience in both consumer and business markets. Following graduation Julie was selected for the Graduate Scheme at the aircraft manufacturer, Short Brothers plc. Her experience in industry directly informs her teaching practice and research.
Dr Rosborough’s main research interest is with customer and student experience however further research has been delivered on a range of topics such as smart meters, fuel poverty and within pedagogic research in the area of action learning and the use of experiential learning for Masters level students.
Dr Rosborough is Chair of Telling Tales, a not for profit children’s creativity festival aimed at developing story telling skills. She was instrumental in the events conception and played a lead role in the branding and marketing of the event.