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Julie Rosborough

Julie Rosborough

Principal Lecturer

Nottingham Business School

Staff Group(s)
Department of Marketing


Julie currently is the MBA Portfolio Lead and is responsible for the design, recruitment, delivery and external client and alumni engagement of the Executive MBA and Full Time MBA courses. Prior this role Julie lead the MSc Marketing portfolio of courses, redesigning the suite of courses and introducing Digital Marketing to the portfolio. Julie has also experience as an external examiner at postgraduate and undergraduate level.

Julie has over 10 years’ teaching experience across all levels, with main interests in consumer behaviour, services marketing, digital marketing and research methods. During her time as MSc Marketing Course Leader she developed work informed learning modules such as the Internship Experience module and supported many students in delivering consultancy experience modules. She currently leads the MBA Managing Marketing module and the online Customer Engagement module, along with the supervision of MSc, MBA and Doctoral students. Julie is also an Academic Mentor to many MBA students supporting their personal and academic leadership development. Her research focuses on student and customer experience but further research interests include experiential pedagogy. She is a member of the Trent Institute of Learning Employability group and works on a number of cross university and sector initiatives.

Julie's research interests centre around customer experience and student experience and the role of brand in contribution to value in consumer behaviour. She is interested in the interplay between the customer or student and the interplay between organisations in the creation of value. Julie was awarded funding by the Chartered Association of Business Schools to explore student experience and create a framework for those tasked with delivering student experience in business schools. She is also interested in customer engagement and has published on this in relation to smart domestic products. In her capacity as Course Leader, Julie is also interested in experiential pedagogy and is also developing a work informed learning framework to help lecturers and student understand the link between their learning and work based competencies.

Julie is interested in supervising students in the following areas:

  • Brand and customer or student experience
  • Customer Engagement
  • Digital Marketing particularly online customer engagement
  • Pedagogy and Higher Education

Career overview

Julie worked for the energy provider EON for 11 years in various strategic marketing roles and developed experience in CRM system design and implementation, business analysis and marketing campaign analysis and delivery in both business and consumer markets. She led the introduction of retention strategy for the organisation and reported to the EON UK board. Julie’s first substantive role was with the aerospace manufacturer Shorts Bombardier as part of the Graduate Business programme and worked in a range of functions from Leadership Development, Commercial, JIT systems implementation and Capacity Planning.

Julie holds a PhD, a BA (Hons) in Economics, a Post Graduate Diploma in Strategy Marketing, A Post Graduate Certificate in Research Methods and a Post Graduate Certificate in Higher Education. She is a Fellow of the Higher Education Academy and also a Fellow of the Chartered Institute of Marketing. Julie is also a member of the Institute of Directors, the Academy of Marketing and British Academy of Management.

Research areas

Dr Rosborough’s main research interest is with customer and student experience however further research has been delivered on a range of topics such as smart meters, fuel poverty and within pedagogic research in the area of action learning and the use of experiential learning for Masters level students.

External activity

Julie is a Trustee for Inspiring Leaders, a not-for-profit organisation that delivers leadership training and support in the school sector.

Dr Rosborough was Chair of Telling Tales, a not-for-profit children’s creativity festival aimed at developing storytelling skills. She was instrumental in the event's conception and played a lead role in the branding and marketing of the event.