Malcolm is Head of the Marketing Division within the Business School. His role is to ensure that the division’s research publications are of international standing, innovative and relevant research contracts are developed, partnership with industry is extensive and meaningful, and teaching content is contemporary, engaging and insightful. In short, Malcolm’s role is to ensure that cutting-edge Marketing knowledge is both created and exchanged with all the key stakeholders.
Malcolm is also a member of the School’s senior management team and as such is part of the executive group charged with the strategic management of the school. As part of this, Malcolm has school-wide roles in the areas of student appeals, workload planning and the School’s feeder college network.
Malcolm joined the University in January 2002 taking up the role of MBA Programme Director. Over his time at NBS, Malcolm has been involved in course design and implementation, a wide range of other research and scholarly activities, and significant managerial roles. Prior to joining NBS, Malcolm held a senior lecturer position in the Marketing Subject Group at Coventry University. Prior to this, he worked in various commercial and consultancy roles within a range of industries including speciality chemicals, waste management and a number of FMCG sectors.
Malcolm’s research interests lie in the field of Customer Engagement and Experience, within the context of Higher Education. Specifically his research uses insights from Behavioural Analytics to characterise student engagement, engager typologies and factors influencing engagement and the student experience.