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Soheon_Kim

Dr Soheon Kim

Senior Lecturer

Nottingham Business School

Role

Soheon is a Senior Lecturer in the Marketing Division who primarily leads and teaches across postgraduate programmes, with specialist contributions to modules in marketing principles, consumer research and marketing research. She also serves as the Assistant Course Leader for the Digital Marketer (Integrated) Degree Apprenticeship. Her research focuses on consumer behaviour, tourism, and sustainability, with a strong commitment to research-informed teaching and collaborative industry engagement.

Soheon also supervises PhD researchers in areas related to consumer behaviour, sustainability and tourism. She is happy to discuss potential projects with prospective applicants.

Career overview

Before joining Nottingham Trent University, Soheon gained extensive professional and academic experience across the tourism, hospitality, international trading and higher education sectors. She previously spent three years as a part-time Lecturer at Bournemouth University, where she led lectures, seminars and workshops, as well as supervised final-year research projects across undergraduate Tourism and Event programmes.

In addition to her academic roles, Soheon worked for two years as an Import Specialist in South Korea and three years as a Data Analyst, contributing to strategic organisational decisions through advanced data analysis, reporting and insight generation.

Soheon holds double bachelor’s degrees in BBA Tourism Management and BA English Language and Literature from Pukyong National University, South Korea. She was awarded an MSc in Sustainable Tourism Planning from Bournemouth University, during which she also undertook an Erasmus exchange at IPAG Business School. Reflecting her commitment to high-quality teaching and student support, Soheon is a Fellow of the Higher Education Academy (FHEA).

Research areas

Soheon’s primary research interests focus on consumer behaviour and its environmental and social implications across diverse consumption and tourism settings. Her work also examines destination loyalty, social challenges, tourist mobility, time-use patterns, emotions and broader sustainability concerns. She completed her PhD at Bournemouth University, where she examined behavioural change and its environmental consequences through the lens of the time-use rebound effect in sustainable tourism.

Soheon has successfully secured internal and external research grants from bodies such as the British Academy/Leverhulme, and continues to develop competitive external funding proposals with academic and industry collaborators.

She has presented her research at numerous international conferences, including the Conference on Managing Tourism Across Continents (MTCON), the Consumer Behavior in Tourism Symposium (CBTS), Building Excellence for Sustainable Tourism (BEST EN), and other sector-leading academic events.

She supports the development of early-career researchers through mentoring and engagement initiatives and is the NTU representative for the British Academy Early Career Researcher Network (BAECRN).

Course(s) I teach on

My UN Sustainable Development Goals

Across my research and teaching, I embed the UN Sustainable Development Goals to encourage more responsible consumption, climate-aware actions and inclusive approaches to marketing and tourism.

11 - Sustainable Cities and Communities Badge 12 - Responsible Consumption and Production Badge 13 - Climate Action Badge