Soheon is a Lecturer in the Marketing division at Nottingham Business School. She teaches both undergraduate and postgraduate at a variety of levels including marketing principles, consumer research and marketing communications. Soheon is also actively involved in research projects.
Before joining Nottingham Trent University, Soheon worked in a number of roles in the tourism and hospitality and international trading industries as well as higher education. Soheon also spent three years as a part-time Lecturer at Bournemouth University, leading lectures, seminars, workshops and supervising final year student research projects. Also, she worked as a Data Analyst at the Students’ Union of Bournemouth University for three years in support of the organisation’s data-driven activities and decisions.
Soheon studied her double degrees of BBA Tourism Management and BA English Language and Literature at Pukyong National University and also attended Griffith University for a study exchange. She awarded her MSc in Sustainable Tourism Planning from Bournemouth University and studied at IPAG Business School through the Erasmus exchange programme. Following her experiences in teaching and mentoring, Soheon became a Fellow of the Higher Education Academy (FHEA).
Soheon’s primary research interests lie in investigating consumer behaviour and its impacts on the environment in a variety of contexts. Her research interests are also in tourist mobility, time use behaviour and diverse sustainability issues.
Soheon completed her a PhD at Bournemouth University which explored consumer behavioural changes and the associated environmental impacts adopting the concept of time use rebound effect in the context of sustainable tourism. She has presented her research at a number of international conferences including Consumer Behavior in Tourism Symposium, Building Excellence for Sustainable Tourism – an Education Network and Travel and Tourism Research Association, and Travel and Tourism Research Association Conference.