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Yuxi Zhao

Yuxi Zhao


Nottingham Business School

Staff Group(s)
Department of Management


As a lecturer in the Management Department of Nottingham Business School, Yuxi Zhao is regularly responsible for delivering knowledge pertaining to strategic management, enterprise development and innovation of both SMEs and multinational corporations to students (lectures). Meanwhile, she organizes and guides students to practice the knowledge learnt from lectures based on the group-discussion (seminars and workshops). She is also responsible for supervising both undergraduates’ research projects and postgraduates’ business consultancy and research projects that are mainly for SMEs, which relates to corporate strategies, management strategies, macro- and micro-environment analysis, market entry (both domestic and international), international business, (sustainable) supply chain and supply chain relationships. In addition, she works on evaluating and marking different types of academic assignments.

Career overview

As a marketing manager and the most senior investment consultant, she worked in a securities company; She also worked as project consultant and researcher in UK SMEs to propose practical recommendations and make strategic decisions in the development of SMEs.

Research areas

Her research interest relates to entrepreneurship and economic development. Her work has a particular focus on deprived areas and disadvantaged entrepreneurship/entrepreneurs (e.g. senior, female, young people/students, minority group, etc) to discover how entrepreneurship may be best encouraged and taught to benefit groups/communities that have missed out on the benefits of wider economic development and growth.

External activity

She has worked with a team to carry out a research project report for the Essex University Research Project: The Accelerating Women’s Enterprise (AWE) Project, in 2019.

Membership in British Academy of Management (BAM), Institute for Small Business and Entrepreneurship (ISBE), and Regional Studies Association (RSA)

April 2021 Workshop of Critical Perspective on Entrepreneurial Ecosystems (engaged in the workshop as one of speakers), co-organized by the University of Cardiff and Edinburgh.

As a wider contribution to the academic community, she has worked on reviewing manuscripts for International Small Business Journal (ABS3), International Journal of Entrepreneurial Behaviour & Research (ABS3) and Journal of Small Business and Enterprise Development (ABS2).

Sponsors and collaborators

Professor Piers Thompson (Nottingham Trent University)


Journal Publications

Zhao, Y., and Thompson, P., (2019). Investment in managerial human capital: explanations from prospect and regulatory focus theories. International Small Business Journal: Researching Entrepreneurship, p1-30.

Book Chapter

The chapter of ‘The influence of human capital in entrepreneurial intention in deprived areas: A theoretical framework’ is accepted for the book of Disadvantaged Entrepreneurship and the Entrepreneurial Ecosystem, in March 2021.

Research Projects

(The research reports for the Essex University Research Project: The Accelerating Women’s Enterprise Project)

  • Women Entrepreneurship in Deprived Areas– Report for University of Essex
  • Disadvantaged Female Entrepreneurship the Impact of Personality and Culture – Report for University of Essex
  • Barriers to Success for Disadvantaged Women Entrepreneurs – Report for University of Essex

See all of Yuxi Zhao's publications...

Press expertise

  • Entrepreneurship, Entrepreneurial process and mindset, Disadvantaged entrepreneurship/entrepreneurs
  • Enterprise Development
  • Business strategy
  • Innovation and strategic management
  • Higher Education / Universities

Course(s) I teach on