Joe Boultby-Ward is the ESF Marketing Manager for the High Level Skills programme within the Knowledge Exchange (KE) team.
The High Level Skills programme focuses on helping SMEs working in priority sectors to tackle their skills shortages and address skills gaps by making sure D2N2 is home to a talented workforce with the high-level 21st-century skills that they need to grow.
Joe is responsible for the development, management and implementation of innovative and comprehensive marketing strategies to raise engagement of ESF-funded projects that provide support to SMEs and their employees in the D2N2 area.
With a focus on targeting audiences across priority sectors and geographical areas, Joe manages the NTU ESF marketing team to deliver these strategies in support of business development work undertaken by Nottingham Business School, and the university's Employability and Apprenticeship teams.
Joe's core responsibilities include:
- creating programme-level marketing and communications strategies and campaigns to be delivered by the ESF marketing team
- delivering NTU-specific activity and advising partner organisations on their delivery of marketing and communications activity
- chairing the programme's marketing working group to encourage programme-wide collaboration, content alignment and idea sharing
- creating targeted and segmented content for digital and print media including awareness-raising, promotion of good news stories and engagement with local businesses
- identification of highly-specific communication channels to engage hard-to-reach SMEs and individuals
- aligning all communication and marketing activity to NTU key commercial messages
- liaising with the internal design team, or externally-appointed agencies, to create engaging print or digital collateral
- management and delivery of events for SMEs and the programme's strategic partners
- ensuring all marketing material is compliant with ESF regulations
Joe has over six years of experience in marketing and communications, with an extensive track record in creating and delivering strategies and campaigns, website and social media management, copywriting, PR and graphic design.
Before his role at NTU, Joe worked on a number of successful campaigns at Nottinghamshire Police, including communicating the re-introduction of police officers in schools, advising neighbourhood policing teams on their digital engagement strategies, and the launch of the Mini Police programme which saw significant regional newspaper and television coverage. In this role, he was also involved in the delivery of two successful annual awards ceremonies celebrating police and public bravery.
Joe’s experience extends into corporate website management, social media and blog management having been responsible for the development of content on high-traffic platforms with the University of Nottingham's Careers and Employability Service. He was also part of the project and administrative set-up of the Nottingham Jobs team at Nottingham City Council, developing content for the initial launch of the highly-successful Nottingham Jobs website.