We Do Ads case study

Once Isaac decided to hang up his dancing boots, he found himself with a unique opportunity to move into marketing after his dentist offered him a job.

From starting out dabbling across all areas of marketing, Isaac decided to focus solely on advertising, specialising in paid ads. And voila, We Do Ads was born.

As with most small businesses, the pandemic significantly impacted Isaac on a personal and business level. After losing most of his clients, Isaac went through an introspective stage and started looking for other jobs.

Noticing that people weren’t jumping to hire someone who has only ever run their own business, Isaac decided to go back and give We Do Ads another shot. Fortunately, he found he had more success than ever before. Although it was tough, sticking with the business allowed Isaac to bounce back stronger and with more determination and fire than before

Isaac has a set long-term goal, as he explains: “Right now, our long-term goal is to increase the number of young founders we're working with. We've had the traditional business, which is We Do Ads, where we work with well-established SMEs, primarily doing their Facebook and Google ads. And then we have We Do Growth, which is more about working with start-ups on their entire growth and marketing activities”.

When asked about the best advice he has received on his journey to date,  Isaac recalled one particular piece of advice.

"The most poignant piece of advice I've ever had was probably something my dad said to me.

He said: When it comes to relationships, and especially client relationships, you have three stages, which are forming, storming and norming. You originally come together and form a relationship. Everything is going well, and it's like a honeymoon period. And then you storm, and everything gets shaken up. After everything settles, you find the norm of the relationship. And that is a very normal three-stage process that most client relationships go through."