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Social Media and Digital Marketing for Professionals

  • Level(s) of Study: Professional / Short course
  • Course Fee:

    Available at no cost to eligible individuals (see criteria below).

    *
  • Start Date(s): 18 August 2022
  • Duration: 18 August - 8 September 2022, Thursdays 10 am - 4 pm for four weeks
  • Study Mode(s): Short course
  • Campus:
  • Entry Requirements:
    More information

Introduction:

Please note: This course is delivered through the Enterprising Ashfield project, which is funded by the Government's Towns Fund. Nottingham Trent University (NTU) is pleased to offer free (fully funded) places on this course to support individuals and employees of businesses that are based in the towns of Kirkby-in-Ashfield and Sutton-in-Ashfield.

The standard fee would normally be £390.

Social media has become an essential tool for marketing, and has made businesses more visible than ever.

Get up-to-speed with the essentials of digital marketing and learn how to get the most out of social media by developing your marketing campaign, build your own digital strategy, and get simple tips on how to make your plan come to life.

You'll learn how to create awareness for your brand, reach new audiences, and increase engagement.

You'll also discover how to create engaging content; from visuals and short videos to writing stand-out captions.

This course is for anyone interested in developing their skills in social media for business; whether you're already working in a business, preparing to enter the workplace, or looking to change careers.

It's ideal for anyone looking to update their digital skills and understand how to successfully create a digital marketing strategy.

What you’ll study

This course will provide you with an understanding of how the main social media platforms work; from Facebook to Twitter, and from Instagram to LinkedIn, you'll consider how to create a digital and social media strategy.

You'll learn how to use the most popular social media channels and how to stand out from the crowd to make those all-important sales.

During this course you will:

  • research your target market and ideal customers, considering how to attract new audiences
  • create visuals and videos for social media and learn how to format them for ideal viewing
  • learn to edit photos for social media and apply effects and text
  • practice how to tell your story and engage customers on social media
  • look at examples of effective use of social media
  • understand how advertising on social media can boost sales and enquiries
  • learn how to monitor your efforts through social media and Google Analytics.

It's delivered through classroom activities, real-life examples and group discussions.

What will you gain?

By the end of the course, you'll be confident in using social media and understand how it all fits together with your digital marketing strategy.

You'll leave with the confidence to nurture your existing customers, find new ones, execute a social media strategy, and measure it's impact.

You'll also receive a certificate of attendance when you complete the course which is a great way to enhance your CV.

How you’re taught

In-person from the Summit Centre in Kirkby-in-Ashfield.

Contact hours

18 August - 8 September 2022.

10 am - 4 pm

Tutor profiles:

Mark Williams

Mark teaches software skills on the undergraduate programmes at NTU.

He has a degree in graphic design and 17 years' experience working with and teaching Adobe products.

Mark has developed and delivered training courses to large and small businesses all over the UK.

Debbie Clarke

Debbie is a part-time lecturer in digital marketing on the postgraduate programmes at NTU.

She is the co-founder of the My Way Project, a social enterprise delivering workshops, the Blue Stockings Society (a networking group for women), and has been a business coach and consultant helping businesses to reach their full potential.

Entry requirements

No social media experience is required, although you must be confident in using basic computer and smartphone functions.

To be eligible for a place, you must live or work in the towns of Kirkby-in-Ashfield or Sutton-in-Ashfield.

Fees and funding

This course is available at no cost to eligible participants.

How to apply

To book a place on this course, please download and complete the enrolment form

Completed forms should be returned to EnterprisingAshfield@ntu.ac.uk.

For any questions, you can also call +44 (0)115 848 2813.

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