Social Media and Digital Marketing for Professionals
- Level(s) of Study: Professional / Short course
Available at no cost to eligible individuals (see criteria below).*
- Start Date(s): Next course starts 24 November 2022
- Duration: 24 November - 15 December 2022, Thursdays 10 am - 4 pm for four weeks
- Study Mode(s): Short course
Please note: This course is delivered through the Enterprising Ashfield project, which is funded by the Government's Towns Fund. Nottingham Trent University (NTU) is pleased to offer free (fully funded) places on this course to support individuals and employees of businesses that are based in the towns of Kirkby-in-Ashfield and Sutton-in-Ashfield.
The standard fee would normally be £390.
Social media has become an essential tool for marketing, and has made businesses more visible than ever.
Get up-to-speed with the essentials of digital marketing and learn how to get the most out of social media by developing your marketing campaign, build your own digital strategy, and get simple tips on how to make your plan come to life.
You'll learn how to create awareness for your brand, reach new audiences, and increase engagement.
You'll also discover how to create engaging content; from visuals and short videos to writing stand-out captions.
This course is for anyone interested in developing their skills in social media for business; whether you're already working in a business, preparing to enter the workplace, or looking to change careers.
It's ideal for anyone looking to update their digital skills and understand how to successfully create a digital marketing strategy.
How you’re taught
In-person from the Summit Centre in Kirkby-in-Ashfield.
24 November - 15 December 2022.
10 am - 4 pm
Mark teaches software skills on the undergraduate programmes at NTU.
He has a degree in graphic design and 17 years' experience working with and teaching Adobe products.
Mark has developed and delivered training courses to large and small businesses all over the UK.
Debbie is a part-time lecturer in digital marketing on the postgraduate programmes at NTU.
She is the co-founder of the My Way Project, a social enterprise delivering workshops, the Blue Stockings Society (a networking group for women), and has been a business coach and consultant helping businesses to reach their full potential.
Here's what our previous attendees said
"The tutors for this course were fantastic. They taught me how important it is to network in order to build a client base online." - NJ
"I chose this course as I wanted to learn how to digitally market a business. It has provided me with tips and ideas for marketing and I particularly enjoyed video editing." - JE
"This course has enhanced my photoshop and video editing skills, something that I particularly enjoyed." - KM
No social media experience is required, although you must be confident in using basic computer and smartphone functions.
To be eligible for a place, you must live or work in the towns of Kirkby-in-Ashfield or Sutton-in-Ashfield.