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Video Production for Marketing using Smartphones

  • Level(s) of Study: Professional / Short course
  • Course Fee:

    Available at no cost to eligible individuals (see criteria below).

  • Start Date(s): Next course starts on 13 November 2023.
  • Duration: 13 - 27 November 2023, Mondays 10am-4pm, three weeks
  • Study Mode(s): Short course
  • Campus:
  • Entry Requirements:
    More information


Please note: This course is delivered through the Enterprising Ashfield project, which is funded by the Government's Towns Fund. Nottingham Trent University (NTU) is pleased to offer free (fully funded) places on this course to support individuals and employees of businesses that are based in the towns of Kirkby-in-Ashfield and Sutton-in-Ashfield.

The standard fee would normally be £450.

Mobile phones are great for delivering high quality videos, if used with the correct know-how.

They’re a quick way to capture content and share it immediately, with the increasing availability of low cost or free editing software and high-resolution cameras built into mobile phones, the tools needed to create top quality videos are already at hand.

This course is ideal for marketeers or small businesses looking to produce effective in-house videos for little or no cost.

On this course, you’ll have dedicated time to invest in getting your video content for digital marketing right.

Whether you’re looking to create a video for your website, social media or an advert, you’ll develop the skills to create something that is unique and effective in getting your audience’s attention.

Here's what our previous attendees said:

"I wanted to make engaging videos for my business but didn't know where to start, now I have the confidence to create! I know how to plan a video, how to frame shots, different lengths of videos and when best to use each type of shot. I enjoyed learning and understanding the planning process and timeline, and making a short video together in week 2, this gave me so much more confidence. Our tutor has a fluid approach which allowed us all to get what we needed from the course. It was such a great course and gave me so much confidence."

"I really appreciate being able to do a course like this for free. Our tutor put everything across to the group very well. I took the course as I want to use video more in by business marketing and have taken away the essential details about planning before just picking up the phone to shoot, and an appreciation of what goes into even a short video production"                                                         

"Our tutor was great at delivering the course to a varied mix of people, with different needs from the course - I wanted to improve my skills on video production and editing for business purposed. I gained a deeper understanding of putting the "what the audience need" first when producing a video, and have more of an understanding of planning a story with a purpose."

What you’ll study

This course is designed to help you learn to create effective short videos for little or no cost using mobile phones.

It’ll provide you with an opportunity to master the fundamentals of the development and scripting, planning and preparation for shooting, and postproduction without the need for expensive editing software.

During this course you will:

  • develop the content for your video, considering the purpose and your intended audience
  • complete pre-production preparation for being on location
  • learn how to shoot videos on your mobile, including framing, angles and camera movement
  • write scripts and create storyboards and shot lists
  • complete post-production effectively, adding voice-overs, sound effects and music.

What will I gain?

By the end of the course, you’ll have a better understanding all the stages of the production process and be confident to get your video ready to share with your audience.

You'll also receive a certificate of attendance when you complete the course, which is a great way to enhance your CV.

How you’re taught

In-person from the Summit Centre in Kirkby-in-Ashfield.

Contact hours

13 - 27 November 2023, Mondays 10am-4pm, three weeks

The course will also run on the following dates:
12 - 26 February 2024

Tutor profile: Tom Dennis

Tom is a filmmaker who has been telling stories all over the world for almost a decade now; for clients such as BBC, ITV, Netflix and Google.

He launched his own business making films for independent businesses, as he’s passionate about telling the stories of the people in his hometown of Nottingham.

Entry requirements

No video making experience is required, although you must be confident in using basic smartphone functions.

To be eligible for a place, you must live or work in the towns of Kirkby-in-Ashfield or Sutton-in-Ashfield. To check if your home or work postcode is eligible visit the Enterprising Ashfield postcode checker page.

Fees and funding

This course is available at no cost to eligible participants.

How to apply

Click to here apply

If you have any questions about this course, you can email or call us at +44 (0)115 848 2813.

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