Creating Engaging Videos for Marketing
- Level(s) of Study: Short course; Professional
- Course Fee:
£450 (Summer 2025) or £495
- Start Date(s): 16 June 2025, 9 July 2025, 29 September 2025, 19 January 2026, 13 April 2026
- Duration: Mondays 10 am - 4 pm, three weeks or Wednesday to Friday 10 am - 4 pm, three days
- Study Mode(s): Part-time
- Campus: City Campus
- Entry Requirements: More information
Introduction:
Course dates:
16 June - 1 July 2025, Mondays 10 am - 4 pm
9 - 11 July 2025, Wednesday to Friday 10 am - 4 pm
29 September - 13 October 2025, Mondays 10 am - 4 pm
19 January - 2 February 2026, Mondays 10 am - 4 pm
13 - 27 April 2026, Mondays 10 am - 4 pm
This hands-on course will teach you how to plan, shoot, and edit impactful videos that make your business shine. With video used by over 90% of businesses, the time to start is now.
You’ll combine storytelling techniques, practical filming tips, and cutting-edge insights into platforms like YouTube, Instagram, and TikTok and leave inspired, equipped, and ready to create videos that wow your audience.
If you're new to video marketing or looking to elevate your existing content, this course will help you stay ahead of the curve. You’ll be guided through exercises from planning and scripting to production and editing and receive useful pro tips, as well as plenty of time to put ideas into practice during the course.
Whether you’re looking to grow your brand, upskill your team, or simply stay ahead of the competition, video marketing is a must-have skill.
You can complete the course with a DSLR camera or just your smartphone and be able to create professional-grade content that connects, captivates, and converts.
-
This practical course is for marketers or small business owners who want to create effective short videos for little or no cost. -
You might want to create a ‘How to…’ video for YouTube, a short advert for social media or an interview for your website. -
Benefit from learning with an experienced tutor who has established links to the profession and significant experience working in varied practices. -
On successful completion of the course, you will receive a digital certificate of attendance and a digital badge.
Here’s what our previous attendees said:
'I chose to do this course to learn more about video creation and to learn from other’s experiences. I’ve taken away so many tips and tricks about filming, understanding on intentional filming and making sure it is tailored to the audience and your ‘why’. I enjoyed everything we did!'
'I booked a place on this course to improve my skills at making videos. I’ve gained new ideas and skills that will really help me to achieve my goals - the tutor was really engaging and clearly passionate about telling stories and this made the course fun and useful. The course had the perfect balance for 3 days.'
'I wanted to get skilled in video editing, improve my content and thus build my business - I now know how to plan, film and edit videos for social media. Thank you!'
What you’ll study
Promoting your business using short-form videos has become an important and cost-effective marketing strategy used by sole traders and companies alike.
But where do you start?
Video is a broad subject. That’s why this course has a limited group size to ensure your goals can be shared, discussed, and uniquely tailored to support your individual development.
During this course, you will:
- explore professional skills in video production, including camera operation, lighting, and sound recording
- learn how to identify your target audience and craft engaging video content
- develop a strong understanding of video storytelling techniques, including scriptwriting, pacing, and visual composition
- learn how to shoot and film effectively even with mobile phones
- gain proficiency in free video editing software to create professional-quality videos
- understand the various video formats and platforms suitable for marketing purposes
- consider data and analytics (such as YouTube analytics) and how this can help grow your reach.
By the end of the course, you’ll be well on your way to building your own videos to share with your audience.
You’ll also have a better understanding of the stages of the production process and the knowledge, skills and enthusiasm to keep making short videos well beyond the course.
You’ll leave with the tools, knowledge, and confidence to produce videos that drive results. Whether for personal projects or professional growth, this course will empower you to keep creating with enthusiasm and skill.
Here’s a breakdown of what you’ll study during the course:
- Developing and generating great video ideas
- Understanding your audience
- Learning storytelling techniques, including scriptwriting, pacing, and visual composition
- Pre-production planning and scheduling
- Filming with professional cameras and phones
- Setting up scenes, lighting, and audio
- Practice framing, camera movements and other filmmaking techniques
- Produce a short video for the purpose of the course which will be edited in the next session
- How to edit an engaging video (the curiosity gap)
- The role of sound and fx
- Creating reels and short form alongside long form content
- Making the most of Youtube, Tiktok and Instagram
- Choosing the right thumbnail and title
- Using analytics to improve your growth
How you’re taught
This course will be delivered in person on Nottingham Trent University city campus.
97% of previous course attendees were satisfied with the course, received the attention they needed and would consider doing another short course at NTU.
Contact hours
You will receive 15 contact hours of quality tuition with an experienced tutor.
Careers and employability
This course is a game-changer for anyone looking to boost their career in marketing, content creation, or digital strategy. Past attendees have applied their new skills across industries, from small businesses to creative agencies and beyond.
Certificate of attendance and digital badge
Upon successful completion of the course, you will receive a digital certificate of attendance and a digital badge powered by Accredible.
Your digital credential is more than just a certificate – it’s secure, verifiable, and protected against fraud through encryption and blockchain technology.
They also come with detailed metadata, including an overview of the skills you have achieved on the course, evidence of completion, and assessment criteria if appropriate.
Share your achievements seamlessly with friends, customers, and potential employers online, and proudly add your badge or certificate to social media platforms such as LinkedIn, so all the right people can see it.
Campus and facilities
You will be based in the School of Art and Design on the City Campus.
You’ll work in our spacious studios and IT suites equipped with industry standard software including Adobe Creative Cloud.
You’ll also have access to our library to use outside of your short course; whilst you can’t reserve or take away books, you are welcome to use them as a resource for research and referencing.
You will receive an email one week before the course starts with joining instructions on where to go for the first day.
Entry requirements
Level: Open to all
Entry requirement: No previous video-making experience is required but you should be confident in using basic functions on your smartphone or DSLR camera.
You must be over the age of 18 in order to attend this course.
Fees and funding
The fee for this course is £450 (Summer 2025) or £495.
Payment is due at the time of booking - ask us if you'd prefer an invoice sent to your company.
Secure your place with a deposit - If you're booking more than two months before the course starts, we can accept a £200 deposit to secure your place, and the balance is due one month before the course starts.
Your course fees cover the cost of studies and include great benefits such as the use of our modern library and free use of the IT equipment and software on the campus during your course.
Please bring with you to the first session:
- Your mobile phone, digital SLR camera or whatever you plan to make videos with
- Charger or power pack for chosen device
- Memory stick
- Notepad and pen.
You can read the terms and conditions of booking here.
Need accommodation for a week long summer course?
Accommodation can be booked separately to the course; the rooms are only a few minutes’ walk from our studios and classrooms, and cost £259 per week.
These are single rooms with a private bathroom in shared apartments in Nottingham Trent University’s city campus accommodation, which is ideal if you're looking to be based in Nottingham's lively city centre and want an economical place to stay.
Find out more and book your accommodation here.
How to apply
You can book your place via the NTU online store:
16 June - 1 July 2025, Mondays 10 am - 4 pm
9 - 11 July 2025, Wednesday to Friday 10 am - 4 pm
29 September - 13 October 2025, Mondays 10 am - 4 pm
19 January - 2 February 2026, Mondays 10 am - 4 pm
13 - 27 April 2026, Mondays 10 am - 4 pm
Browse all our photography, film and television short courses.
Any questions?
Contact the short course team:
Email: creativeshortcourses@ntu.ac.uk
Telephone: +44 (0)115 848 2813