TikTok Marketing
- Level(s) of Study: Short course
- Course Fee:
£545
- Start Date(s): 28 May 2025
- Duration: Wednesdays 10 am - 4 pm, four weeks
- Study Mode(s): Part-time
- Campus: City Campus
- Entry Requirements: More information
Introduction:
Course dates:
28 May - 18 June 2025, Wednesdays 10 am - 4 pm
Unlock the full potential of TikTok - an increasingly influential platform in the digital age.
Join us for an immersive learning experience that will equip you with the skills and knowledge to thrive on TikTok and captivate your audience with engaging content.
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You’ll be part of a marketing community; one that promotes discussion and collaboration, and encourages experimentation and the constant swapping of ideas. -
With a limited class size you'll have the one-to-one attention you need to ensure you leave with the skills to continue developing your skills at home or work. -
Benefit from learning with an experienced tutor who has established links to the profession and significant experience working in varied practices. -
On successful completion of the course, you will receive a digital certificate of attendance and a digital badge.
What you’ll study
Over four dynamic days, this course will guide you through the essential elements of TikTok content creation, from understanding the platform's unique features, looking at the For You Page, strategies, to creating viral-worthy videos.
During this course, you will:
- gain hands-on experience navigating and using TikTok's features effectively
- develop practical skills in creating engaging and shareable TikTok content
- understand the nuances of TikTok's algorithm and how to leverage it for visibility
- learn strategies for building and maintaining a strong presence on TikTok
- explore opportunities for collaborations and partnerships within the TikTok community.
By the end of this course you'll have a solid foundation in TikTok content creation and a strategic approach to building your brand on the platform. You'll have gained proficiency in creating engaging and viral-worthy TikTok content and leave with strategies to enhance your TikTok presence, to help grow your audience.
You will leave with practical knowledge to create a content calendar and posting schedule, and the confidence to navigate and thrive in the dynamic world of TikTok content creation.
- Session 1: Demystifying TikTok
- Session 2: Content Creation Essentials
- Session 3: Practical Application and Portfolio Development
- Session 4: Advanced TikTok Strategies
- Introduction to TikTok
- Understanding TikTok's Unique Features
- Navigating the TikTok Interface
- The For You Page (FYP)
- Creating Engaging TikTok Content
- Video Production Basics
- Captivating Content Formats
- Hands-on Video Creation
- Storytelling and Emotional Connection
- Music and Sound Effects
- Trends and Challenges
- Content Analytics
- Creating Viral-Worthy Content
- Experimentation and Innovation
- Collaborations and Partnerships
- Building a Brand on TikTok
- Hands-on Content Creation Workshop
- Peer Review and Feedback
- Portfolio Development
- Platform Exploration
- Industry Insights
- Understanding TikTok's Algorithm
- Content Calendar and Posting Schedule
- Community Engagement and Growth Strategies
- Monetisation Opportunities
- Case Studies and Success Stories
- Ethical Considerations and Guidelines
- Future Trends and Predictions
How you’re taught
The sessions will be delivered through seminars, group discussions and practical activities.
You’ll have the opportunity to share personal projects as well as receive feedback and group critiques on your marketing.
This course will be delivered in person on Nottingham Trent University city campus.
Contact hours
You will receive 20 contact hours of quality tuition with an experienced tutor.
Careers and employability
If you’re considering becoming a freelancer or working as a content creator, you’ll leave the course with a better understanding of whether this is the right career move for you and, if so, have the skills and knowledge to get started.
It’s also ideal for anyone already working in a business and looking to grow through social media.
Certificate of attendance and digital badge
Upon successful completion of the course, you will receive a digital certificate of attendance and a digital badge powered by Accredible.
Your digital credential is more than just a certificate – it’s secure, verifiable, and protected against fraud through encryption and blockchain technology.
They also come with detailed metadata, including an overview of the skills you have achieved on the course, evidence of completion, and assessment criteria if appropriate.
Share your achievements seamlessly with friends, customers, and potential employers online, and proudly add your badge or certificate to social media platforms such as LinkedIn, so all the right people can see it.
Campus and facilities
You will be based in the Centre for Broadcasting and Journalism, as part of the School of Social Sciences on the City Campus.
You will find modern teaching spaces and group study environments to develop your ideas and skills as a content creator.
You will receive an email one week before the course starts with joining instructions on where to go for the first day.
You’ll also have access to our library to use outside of your short course; whilst you can’t reserve or take away books, you are welcome to use them as a resource for research and referencing.
Entry requirements
Level: Beginner
Entry requirement: No social media experience is required.
You must be over the age of 18 in order to attend this course.
Fees and funding
The fee for this course is £545.
Payment is due at the time of booking - ask us if you'd prefer an invoice sent to your company.
Secure your place with a deposit - If you're booking more than two months before the course starts, we can accept a £200 deposit to secure your place, and the balance is due one month before the course starts.
Your course fees cover the cost of studies and include great benefits such as the use of our modern library and free use of the IT equipment and software on the campus during your course.
You can read the terms and conditions of booking here.
How to apply
You can book your place for the following dates via the NTU online store:
28 May - 18 June 2025, Wednesdays 10 am - 4 pm
Browse all our short courses in journalism, marketing and PR.
Any questions?
Contact the short course team:
Email: creativeshortcourses@ntu.ac.uk
Telephone: +44 (0)115 848 2813