Social Media and Digital Marketing
- Level(s) of Study: Short course
- Course Fee:
£495
- Start Date(s): 16 May 2025
- Duration: Fridays 10 am - 4 pm, two weeks
- Study Mode(s): Part-time
- Campus: City Campus
- Entry Requirements: More information
Introduction:
Social media has become an essential tool for marketing and has made businesses more visible than ever.
Get up-to-speed with the essentials of digital marketing and learn how to get the most out of social media by developing your digital marketing to grow your business.
You’ll create your own digital strategy and get simple tips on how to make it come to life.
This course is for anyone interested in developing their skills in social media for business; whether you're already working in a business, preparing to enter the workplace, or looking to change careers.
It's ideal for anyone looking to update their digital skills and understand how to successfully create a digital marketing strategy.
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You’ll be part of our community; one that promotes discussion and collaboration, and encourages experimentation and the constant swapping of ideas. -
With a limited class size you'll have the one-to-one attention you need to ensure you leave with the skills to continue developing your designs at home or work. -
Benefit from learning with an experienced tutor who has established links to the profession and significant experience working in varied practices. -
On successful completion of the course you will receive a certificate of attendance.
Here’s what our previous attendees said:
"Very valuable information! I learnt loads; behind the scenes of social media platforms, how and when to use them and what to use for content. I most enjoyed learning about LinkedIn"
"Could have done more of it, really enjoyed it. I wanted to do the course to understand social media better and have taken away a lot! I most enjoyed mapping our own content and planning ahead."
"I took this course to help my business and have taken away a lot, lots of really useful information."
"Thank you to our tutor Debbie for all her advice and help. I did the course to help improve my social media skills and keep up to date with new things in the social media world. I have learnt about Instagram, TikTok and have also learnt about how to manage and plan my social media posts more. I really enjoyed learning about the new features and trends that are happening in social media!"
"Really enjoyed it, thank you. I learnt so much! Will be using Trello to help with my work, learnt how to use Capcut for making social media reels and will be exploring Canva now too. I benefitted from seeing real examples from our very experienced tutor"
What you’ll study
This course will provide you with an understanding of how the main social media platforms work; from Facebook to TikTok, and from Instagram to LinkedIn, you'll consider how to create a digital and social media strategy.
You'll learn how to use the most popular social media channels and how to stand out from the crowd to make those all-important sales.
During this course you will:
- create your brand, USP and map out your ideal customer
- understand the importance of creating content
- get started with an email marketing strategy
- learn how to get your business found on google
- practice telling your story and engaging customers on social media
- look at effective use of social media
- understand how to monitor your efforts and the best tools to do this, using social media analytics and google analytics
- consider how to create an effective strategy.
It's delivered through classroom activities, real-life examples and group discussions.
By the end of the course, you'll be confident in using social media and understand how it all fits together with your digital marketing strategy.
You'll leave with the confidence to nurture your existing customers, find new ones, execute a social media strategy, and measure it's impact.
You'll also receive a certificate of attendance when you complete the course which is a great way to enhance your CV.
How you’re taught
This course will be delivered in person on Nottingham Trent University city campus.
You will receive 10 contact hours of quality tuition with an experienced tutor.
Careers and employability
On successful completion of the course you will receive a certificate of attendance, which will further enhance your CV.
Campus and facilities
You will find modern teaching spaces and group study environments to develop your ideas and skills.
You will receive an email one week before the course starts with joining instructions on where to go for the first day.
You’ll also have access to our library to use outside of your short course; whilst you can’t reserve or take away books, you are welcome to use them as a resource for research and referencing.
Entry requirements
Level: Beginner
Entry requirement: No social media experience is required, although you must be confident in using basic computer and smartphone functions.
You must be over the age of 18 in order to attend this course.
Fees and funding
The fee for this course is £495.
Payment is due at the time of booking - ask us if you'd prefer an invoice sent to your company.
Secure your place with a deposit. If you're booking more than two months before the course starts, we can accept a £200 deposit to secure your place, and the balance is due one month before the course starts.
Your course fees cover the cost of studies and include great benefits such as the use of our modern library and free use of the IT equipment and software on the campus during your course.