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Debbie Clarke

Debbie Clarke

Senior Lecturer

Nottingham Business School

Staff Group(s)
Department of Marketing

Role

Debbie Clarke has taught at Nottingham Business School (NBS) as an hourly paid lecturer since 2016 and became a Senior Lecturer in Marketing and Assistant Course Leader for BA (Hons) Business Management and Marketing in 2023.

Debbie is keen to build links with the business community and currently runs networking events in industry with learners and is mentoring students creating a new Marketing, Advertising and Business Society. Debbie is also working with a team to create a toolkit to support student engagement at NBS.

Career overview

Debbie Clarke is an entrepreneur known as debbiedooodah who launched her first business in 2011. As a lecturer, she brings a wealth of experience in digital marketing, entrepreneurship, and business leadership to her learners. She has run a digital agency and is a business strategy and marketing coach and trainer who has supported thousands of businesses.

Debbie was named the UK’s Digital Woman of the Year in 2020 alongside other awards and is co-founder of the My Way Project CIC which creates toolkits and training to empower women in business and enterprise, women on low incomes and teenagers in alternative provision schools.

Debbie first entered the marketing world in 2001 as a Marketing Assistant at Boots UK working within the Advantage Card team.

Research areas

Debbie’s research focuses on practical applications of marketing and on female entrepreneurship and scholarship. Debbie is currently working within a team to create a toolkit supporting students engagement within NBS. She is also a member of the EPIC group at NBS working towards engaging in practice for impact creation.

External activity

Debbie is a Founding Advisory Member of Female Founders Rise, a community for Female Founders.

Debbie is part of an arts and heritage project working towards increasing statues of women across the UK. The project raised over £200k to bring two statues of women to the green heart of Broadmarsh in Nottingham. In the UK (if you remove Queen Victoria) only 5% of statues are of women, there are more dogs and men named John.

Publications

Tide - How to Create an Innovative Business IdeaTide - How to Create an Innovative Business Idea. 
Tide · Sep 3, 2020 https://www.tide.co/blog/

The Metro - How to work effectively from home – according to the Digital Woman of the YearThe Metro - How to work effectively from home – according to the Digital Woman of the Year
The Metro · Mar 15, 2020 https://metro.co.uk/2020/03/16/work-effectively-home-according-digital-woman-year-12396822/

Forbes - When You Can't Find The Right Networking Group, Start One Of Your OwnForbes - When You Can't Find The Right Networking Group, Start One Of Your Own
Forbes · Sep 24, 2018 https://www.forbes.com/sites/alisoncoleman/2018/09/24/when-you-cant-find-the-right-networking-group-start-one-of-your-own/#ee0b23f468b7

The Guardian - Home alone? Dealing with the solitude of self-employmentThe Guardian - Home alone? Dealing with the solitude of self-employment
The Guardian · May 10, 2017 https://www.theguardian.com/small-business-network/2017/may/10/home-alone-dealing-with-the-solitude-of-self-employment

The Ecologist - Digital Disconnect and its adverse impact on how (or whether) we engage with natureThe Ecologist - Digital Disconnect and its adverse impact on how (or whether) we engage with nature
The Ecologist · Sep 29, 2016 https://theecologist.org/2016/sep/29/digital-disconnect-and-its-adverse-impact-how-or-whether-we-engage-nature

Course(s) I teach on